"Gendering the
#Recession:
#Media and
#Culture in an Age of
#Austerity" provides analyses of a recession-era media culture characterized by the reemergence and refashioning of familiar
#gender tropes, including crisis masculinity, coping
#women, and postfeminist self-renewal.
Interpreting media forms as diverse as reality television, financial journalism, novels, lifestyle blogs, popular cinema, and advertising, this interesting collection of essays edited by Diane Negra & Yvonne Tasker, reveals gendered narratives that recur across media forms too often considered in isolation from one another. They also show how, with a few notable exceptions, recession-era popular culture promotes affective normalcy and transformative individual enterprise under duress while avoiding meaningful critique of the privileged white male or the destructive aspects of Western
#capitalism. By acknowledging the contradictions between political rhetoric and popular culture, and between diverse screen fantasies and lived realities, this book helps to make sense of our postboom cultural moment.
http://www.amazon.com/Gendering-Recession-Media-Culture-Austerity/dp/0822356961