Scaling the Semantic WebDigital Marketing Answers Show, Episode 32A Time Stamp SummaryIn this episode of the
#DMAShow ,
+Eric Enge and (later)
+Mark Traphagen discussed with semantic search authority,
+David Amerland many aspect of the semantic web.
There were several fun moments, but on the whole this was a high octane conversation!.
In this time stamp summary, we included more detail than usual to facilitate absorption of this "semantically dense" discussion.
Of course, it is always recommended you watch the entire show. But for those short on time, click on the time stamp of any part of the show you wish to watch. If you're on mobile, move the slider to that part of the HOA.
03:18 - +Stone Temple Consulting has just published a
study which compared Google Now, Siri, and Cortana in the
quality of voice search results.07:02 - The
2 elements of semantic technology: 1) The quality of the programming 2) The quality of the data
8:00 -
The "boxer" analogy to explain the disparity in results for voice search
8:44 -
The advantage Google has is that it has far more information with which to "feed" its algorithms.
10:00 - Experience makes a big difference, too. Google Now is so far ahead because
Google is constantly learning from its mistakes and fixing them.11:43 -
It will be difficult for Siri and Bing to catch up. Machine intelligence is a factor.
13:45 - The
two types of A.I. (Artificial Intelligence): weak and strong. We're almost there on weak A.I. mostly because of the strength of Google's computing power. In the process, a strong A.I. is slowly being developed. The evolution is occurring as more and more subsets of data are getting linked up.
17:17 -
Google+ gave Google a huge leap because it could link real identities to real names. It gave Google confidence it could mine relationships and their quality through interactions and engagement.
19:15 - A Google Now
voice search demo and analysis
22:40 -
Understanding entities and the the relationships attached to them … +David Amerland explains, "Entities are an identity that is quantified through a number of verifiable attributes." Google is decoupling itself from its dependency on Google+ and looking at things independently.
24:48 -
An explanation of data density and why this is critical for Google.
Note: we're not talking about "Big Brother" here.26:31 -
+William Rock asks:
How does the voice search demo play into the Knowledge Graph?31:20 -
+Mark Traphagen joins the show , just returning from a live interview. David declares, "Mark is right!" :)
32:09 -
Google+ is still very important to Google , as it has a very strong interest in social computing. Google+ plays an important role in that respect. It's a very long venture which is
constantly being developed and develop-ing.33:34 - Google has made a big investment in
personalized search which is based on Google+.
34:50 - Takeaways from
+Dave Besbris interview which relates to
the role of Google+-> G+ is not a "bolt-on"
-> It's an integration with Google
-> It wasn't built to compete (with Facebook, or anything else)
-> G+ is a huge source of data
39:43 -
+Baruch Labunski asks,
"Where do you see Google in 2015"?-> Becoming more personalized
-> Relationship between end users and search engine companies becoming more synergistic. The companies create services useful to us and in exchange we freely give them our data.
41:18 -
Semantic Search speculation for the coming year
-> Social polls coming to G+
-> More predictive services coming from Google Now
-> Expansion of the mapping between relationships and identities
-> Products are becoming services
-> The data will drive the expansion
-> Confidence level in the data is essential
49:35 - The
rating of relationships and more of where semantic search is headed
52:07 - Another voice search demo:
Who is Mark Traphagen?54:52 -
How does Google use semantic search? How do they connect the dots? - question from
+William Rock55:20 -
Twain Twain asks about the
validity of 5 star reviews55:56 -
Do we really want Google to provide our "character reference"? - question from
Hart GAWe need new literacies and perhaps even a new ethics as a global community.
57:35 - A response to a comment from
Twain Twain regarding the
relationship between natural language and semantic markups.Google has wired more understanding of natural language and more of the knowledge graph into voice search than text search.
59:24 -
Moving forward in the semantic web we're going to see a lot of changes, a lot of new products, a lot of new outcomes of all this interconnectivity. To date, people have reacted to this emotionally, be it positively or negatively.
"We need a cool head and a willingness to exercise it".1:00:10 - This
online future affects everyone. You need to make a decision if you want to be known. If you do, then just participate.
1:01:19 - Google is going to be turning things on as they get more
confidence in the data. The scope will broaden over time.
Many thanks to
+Eric Enge ,
+Mark Traphagen , and
+David Amerland for sharing this important and valuable discussion with us all.
#semanticweb #semanticsearch #Googlesearch #googleplus #hangoutsonair #DMAShow
