Photo: Yet another reason why branded launch screen suck

A few months ago, Material Design guidelines added a new section entitled "Launch screens" [0]. In this section, Google advocates how branded launch screen (aka splash screens) enhance the user experience when having a "cold" launch.

It's no secret that I've always been against branded launch[1] but clearly pushing towards placeholder UIs or previews instead[2].

What happened to me this morning is another reason why splash screen should be avoided at all costs in favour of 1) an optimised launch time and 2) a placeholder UI. Here is what happened : I was using Google Maps and looked at the help inside the app. After looking at it, I pressed [HOME] and stopped using my phone. After a few hours, I had to have a look at a place so I opened Google Maps once again, closed the restored "Help" screen and BOOM : a branded launch screen displayed for half a second … Such a painful experience :(. For the quick tests I have made, this bug also affects Google+.

[0]: https://www.google.com/design/spec/patterns/launch-screens.html
[1]: http://cyrilmottier.com/2012/05/03/splash-screens-are-evil-dont-use-them/
[2]: http://cyrilmottier.com/2013/01/23/android-app-launching-made-gorgeous/
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Cyril Mottier
Public
Yet another reason why branded launch screen suck

A few months ago, Material Design guidelines added a new section entitled "Launch screens" [0]. In this section, Google advocates how branded launch screen (aka splash screens) enhance the user experience when having a "cold" launch.

It's no secret that I've always been against branded launch[1] but clearly pushing towards placeholder UIs or previews instead[2].

What happened to me this morning is another reason why splash screen should be avoided at all costs in favour of 1) an optimised launch time and 2) a placeholder UI. Here is what happened : I was using Google Maps and looked at the help inside the app. After looking at it, I pressed [HOME] and stopped using my phone. After a few hours, I had to have a look at a place so I opened Google Maps once again, closed the restored "Help" screen and BOOM : a branded launch screen displayed for half a second … Such a painful experience :(. For the quick tests I have made, this bug also affects Google+.

[0]: https://www.google.com/design/spec/patterns/launch-screens.html
[1]: http://cyrilmottier.com/2012/05/03/splash-screens-are-evil-dont-use-them/
[2]: http://cyrilmottier.com/2013/01/23/android-app-launching-made-gorgeous/

99 plus ones
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