The augmented reality boom will transform phones (and everything else, too)

(Read my column: https://goo.gl/6SLpYn )

Augmented reality is frivolous, we're told. It's mainly for gimmicks and games.

But an important transformation is about to get under way. Starting next year, AR will begin transforming enterprise communications, logistics, manufacturing, analytics, product design, training, marketing, field service and more.

Today's phones and tablets aren't quite up to the task. But tomorrow's will be.

Everybody will be surprised when the obvious and inevitable happens -- when the capabilities and performance of AR on phones and tablets becomes the reason to buy one brand of phone over another. You can bet that smartphone makers will then innovate with new hardware features to boost AR.

It's actually already happening. Silicon Valley is suddenly exploding with chatter about an industry-wide race to optimize smartphones for AR.

Here's what industry nerds are whispering about

http://www.computerworld.com/article/3208047/virtual-reality/the-augmented-reality-boom-will-transform-phones.html

#augmentedreality #ar #iphone #hologramphone #huaweimate10 #surfacephone