Stream

Join this community to post or comment

Jason Pelish

Discussion  - 
 
Marketing secrets from online marketing pros!
Don't be one of the folks who gets this wrong. It could bring your online marketing efforts to a dead stop. What the pros do might seem obvious, but being disciplined is key.
1
Add a comment...

Christopher Tompkins

Social Media Marketing  - 
 
Shall I Compare Thee to Thy Content?

Does this sound familiar to you?  You sit down and write content over and over again…until the point where you start generating boring, lame posts.  

Yes, it happens to us all.

So shake it up…with Shakespeare?

When you think of the newest and most creative content, Shakespeare probably doesn’t come to mind. While his era may be dated there is still plenty we can learn from this classic and brilliant writer today.

Learn more from this interesting article: http://ow.ly/PHVSD

So that’s how Will does it - how do you mix up your content?
To tweet or not to tweet. Is that even a question?!
1
Add a comment...

Christopher Tompkins

Social Media Marketing  - 
 
Stop Saying You Don’t Have Time and Start Figuring Out Why You Don’t

There is nothing worse than getting into the office and immediately feeling two days behind.  Go on, admit it…you have felt like this more often than not.

Is it because you are ineffective at your job?  Nope.

Is it because you have no time to get anything done?  Nope.

Is it because you don’t have a daily marketing plan?  Bingo!

Whenever I speak about marketing plans (either online, to potential clients, or while speaking at events) eyes begin to glaze over.  So please stick with me on this.  I’m not going to talk to you about building the perfect marketing plan – I’m going to talk about how to build your perfect daily attack plan.

I’m going to assume here that you are currently using various marketing tools, and that your goals are crystal clear as to what your company’s goals are.

So, let’s move on to the plan.

First, grab a piece of paper and write down the days of the week that you work (if you are closed/don’t work Sat/Sun, leave these out).  We want to focus on the “active” days of your week.

On another sheet of paper, write down everything that you are currently doing to market your business.  For example, your list could look like this:

    Facebook Marketing
    Twitter Marketing
    LinkedIn Marketing
    Email Blasts
    Trade Advertising
    Google AdWords
    Link Building
    Blog Writing
    Press Release Writing

Now, we step it up.  Decide which needs to happen for each of these activities on a daily or weekly basis.  If you are doing link building, this is something that happens everyday.  So it needs to be listed every day of the week – but also with the EXACT actions that you need to take.  Maybe your link building strategy is 100% built around blog comments.  If so, then your daily activity would be “Link Building: comment on 5 relevant industry blogs”.  Simple as that!

Then add the rest.  If you are on Facebook, maybe you have to post an update, reply to comments, and engage with 3 new pages.  Add this to the list.  And so on.

My top tip is to pin point exactly what you want to do for each item that you have listed –  per day or per week.  This will help you get through these tasks quickly without having to constantly remember what you have to get done on a given day.  This way, if your day goes south as soon as you turn on your computer, you can motor through this list later in the day when you finish putting out fires.

And it works!  I have instituted this for my staff (as well as myself) and it does save lots of time AND it can grow organically.  For example, Pinterest is a newer site and now has been added to our daily marketing schedule with tasks associated with it each day.

I say give it a try!  There is no risk when it comes to getting organized and saving precious time.
1
Add a comment...

Christopher Tompkins

Social Media Marketing  - 
 
How Can You Improve Your Content Marketing Strategy?

Writing content simply isn't enough anymore. To survive in the online world, your content has to be good, and you have to know what to do with it! So how can you get it right every time?

I found a great guide on content strategy practices, which talks about all aspects including the tone of your content, and planning how you are going to use it. Take a look at the article: http://ow.ly/P6kFj

What is your top content strategy tip?
If you truly put customers at the center, apply strategic thinking to transform your content into well-managed business assets – Content Marketing Institute.
1
Add a comment...
 
How To Increase Social Media Engagement: It's All In The Content Optimization

Social media marketing is constantly evolving. But whatever changes may occur within a social media site's structure, there is one thing that never changes: quality, optimized content.

I have put together some of the best ways to optimize your content, and here they are:

1.  Keywords: When developing strong social media content, keywords are absolutely essential.  The words or phrases that your target audience use to find your company (both online and offline) should always be handy when you are developing your content.  My tip is to create a list of keywords that you can add to your updates, and then use them when suitable.  These keywords will turn into hashtags and will help increase your visibility and engagement (more on this later).

2.  Be Conversational: What does your content look like?  When you read it out loud does it sound like a used car advertisement?  Does the post draw you closer, or push you away?  Imagine your post intermingled with all of the other posts (of direct and indirect competitors) vying for your target audience’s attention.  Does it still stand out? One of my top tips with social media posts is to remember that they need to be “social” i.e. conversational.  You want to start a conversational exchange with your audience – which is what engagement is!  So read your content out loud after you write it and make sure that it reads as if you are saying it – not writing it. Having your content sound “human” and not like “sales and marketing copy” is absolutely essential.

3.  Use Different Content Lengths:  Not every social media site is looking for a 140 character solution.  So writing one update and sending it through to all social media networks is not the best rule.  The ideal way of optimizing your content for size is to begin by writing a short update for Twitter (maximum 120 characters to promote sharing). Then write a slightly longer one that you can post on Facebook and LinkedIn.  This way you are able to move beyond Twitter’s character constraints when writing content, giving you freedom to enhance your posts with more engaging content, as well as giving you the ability to add further optimization through additional hashtags, tags, links, and more.

4.  Call to Action: One of the first things I learned when I launched our online marketing agency 7 years ago was the power of asking for what you wanted.  People move through social media content so fast that they don’t have time to read your mind and or read between the lines.  If you want someone to perform a certain action, make sure to tell them what you would like them to do: read this story, click this link, sign up today, etc.

5.  Shorten Your Links: On some social media sites, namely Twitter, size is everything…when it comes to characters of course.  So when you are sharing a link within your allowed 140 characters, and the link takes up nearly 60% of your available characters allocation – how are you supposed to engage your audience?  Use a link shortening tool to save space to allow your content to breath.  Also, if you are sharing links on other social media sites, a short and concise link will prevent the link breaking when posting to your social media profile.  It’s a little extra insurance that will come in handy.

Find out more about content optimization, visit The Go! Agency's blog: http://ow.ly/OM4Ah
2
Add a comment...
 
Don't lose TRAFFIC & LEADS / user engagement. Let me create a Mobile App for your Website / Blog Today almost for FREE .

Check Here >>>



https://goo.gl/P3jBNB
1
Add a comment...
 
Why You Need To Get Your #Branding Right the First Time 

It’s no surprise to anyone that #marketing departments do not have the endless budget to satisfy a hungry company’s every marketing desire.  In fact, many times it is difficult to squeeze enough money out of the overall budget to get some of the necessary tasks executed. Oddly enough, many times over-spending in marketing is due to an elusive culprit: inconsistent branding. 

Read more on this subject, take a look at our blog post - http://ow.ly/MC5B6 

What's the best piece of branding advice you have received?
1
Add a comment...

Parisa morgan

Discussion  - 
 
 
Want to start a #business in #Florida , but what's the next step? Get business advice from our experts here http://bit.ly/1ya1R9O

#realestate#businessforsale#businessgroup#realtor‬
2
Add a comment...

Tameka Leeann

Discussion  - 
 

Wanted!!!!!!!! I am in need of 15 people to join my growing team with Instant Rewards working as referral agents. You can make between $20-80 per referral. Qualifications are you must have the desire to earn extra money, be able to copy and paste, be at least 18 years of age. I provide weekly webinar trainings and support!! I have been doing this for over 3 years and absolutely LOVE it!!  If you are interested please ADD ME as a friend (so you can see I am a real person) and send me a message letting me know you are interested  Let me help you start making money today!!!!!!!!!!!! 
  
1
Add a comment...

Tameka Leeann

Discussion  - 
 

Wanted!!!!!!!! I am in need of 15 people to join my growing team with Instant Rewards working as referral agents. You can make $70 per referral. Qualifications are you must have the desire to earn extra money, be able to copy and paste, be at least 18 years of age. I provide weekly webinar trainings and support!! I have been doing this for over 5 years and absolutely LOVE it!!  If you are interested please ADD ME as a friend (so you can see I am a real person) and send me a message letting me know you are interested  Let me help you start making money today!!!!!!!!!!!!  
1
Add a comment...

About this community

This community is for small businesses, eatery restaurant owners. Our objective is to help each other succeed online. It’s imperative to learn how to increase your marketing mix, strengthen your brand and enhance your online presence utilizing time-saving technology integrated with social media.

Christopher Tompkins

Social Media Marketing  - 
 
Struggles of a Small Business: How to Get in the LinkedIn Game

While many business owners would tell you branding your product and company on Facebook and Twitter plays a huge role in marketing, you shouldn’t forget about other sites and other ways to market your business online.

Marketing is more than just branding, and branding only goes so far on Twitter and Facebook, no matter how optimized.

LinkedIn can be a game changer, for businesses of any size.  For starters these are just a few of the things that this powerhouse can do: analyzing competitors’ networks, increasing opportunities for sales, finding applicants to hire, and establishing your own industry influence.

Catch all the tips and tricks with this article: http://ow.ly/PHX4S

How has LinkedIn helped your business?
While Facebook and Twitter can certainly fill specific small business marketing and branding goals when executed correctly, LinkedIn is often only seen as a personal network that benefits the individual or job seeker.
1
Add a comment...

Jason Pelish

Discussion  - 
 
Do you need more good customers? Customers from search engines are looking for you. Can they find you? This FREE assessment can help you find out what's needed to bring you MORE GOOD CUSTOMERS.
Good SEO brings your website more good customers from search engines. These customers can be very qualified. Learn how to get more good customers from SEO.
1
Add a comment...

Christopher Tompkins

Social Media Marketing  - 
 
Who Are You Connecting With On LinkedIn?

The chances are, you already have a LinkedIn profile, and connected with a few friends and colleagues. And then what? If your profile is there doing nothing, what's the point?

You may be missing the point of LinkedIn. It is a chance to link up with other professionals in your field and beyond. You can find new job opportunities, professional resources and even a strong referral base. This article looks at the power of connecting with strangers on LinkedIn: http://ow.ly/P5Ytm

How are you using LinkedIn?
  Unless you’ve been living under a rock for the past decade, chances are you’ve at least heard of the online networking platform LinkedIn. Perhaps you’ve already set up a profile showcasing your experience and even connected with your friends, family members and colleagues. What many people fail to recognize, however, is the powerful tool this platform can be for expanding one’s professional network and realizing ongoing and future success. If y...
1
Add a comment...

SOBO Concepts

Discussion  - 
 
Tired of taking notes and forgetting to bring your highlighter? Well let SOBO equip you with our dual function Pen-Highlighter. #penhighlighter   #marketing   #giveaways   #customgiveaways   #promotionalproducts  
Dual-function. Twist-action ballpoint pen and yellow highlighter with removable cap.
1
Add a comment...

Jason Pelish

Discussion  - 
 
Yesterday I had a telemarketer call me and try to sell me "Guaranteed SEO." For about a half  hour on the phone the call was escalated between three tiers of their sales experts. I finally learned ...
2
Add a comment...

Parisa morgan

Discussion  - 
 
 
Selling a #business should never be a spur-of-the-moment decision!! Consultation with a professional can be an important first step@ http://bit.ly/1ya1R9O

#florida #businessforsale #realtor  
1
Add a comment...

Parisa morgan

Social Media Marketing  - 
1
Add a comment...

Parisa morgan

Social Media Marketing  - 
 
 
Selling A #Business?? We can help you understand the value & maximize your business worth. More http://bit.ly/1ya1R9O

#Realtor#businesforsale#Investment#Realestate‬
1
Add a comment...