Thinking about #THIS
from a B2B2C perspective...
Michael Porter's strategy article ($7 from HBR, free if you google it) has got me excited for a couple workshops I'm doing with my client tomorrow. Step (1) - define what strategy our customers need to have for them
to succeed. Step (2) - use the activity mapping exercise that Porter demonstrates to reflect what our customers should be focused on. Step (3) - then start investing in analysis of our
(where "us" == my client) portfolio and investment strategy of what we go build.
In essence the "right thing" for us to build for our customer is a function of their strategy for delivering the right thing for their customers. So we have to know both (a) their strategy, and (b) what that therefore means when defining the right thing for their customers.
Was wondering if folks in this group are mostly doing B2C, B2B, or B2B2C stuff when working on #THIS
. As a quick poll - I'll reply to this post with some choices - like the one(s) that matches what you're doing. Please and thank you.