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Going beyond #statistics and into the design of experiments, more precisely online controlled experiments (a.k.a. A/B tests). Can your test result be highly statistically significant and still be biased or completely misleading when you implement it? Can you lose money even if you get all the stats right? A detailed look into external validity / generalizability and what one can do to increase the chance of conducting tests which result in useful predictions.

#conversionrate #cro #abtesting

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A meta-analysis of the results from 115 A/B tests that make the public GoodUI evidence database. Results and discussion on statistical practices and malpractices in the blog post.

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A lot of A/B tests report % lift or relative improvement, but few use proper confidence intervals and p-values for relative differences between proportions or means. In this post we examine the issue in detail through simulations: how big is it, what are the proper ways to make inferences about % change (a.k.a. "lift", "relative change", "relative improvement")

http://blog.analytics-toolkit.com/2018/confidence-intervals-p-values-percent-change-relative-difference/

#abtesting #statistics

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In this article I'm doing some dissecting of the Google Optimize statistical claims.

The statistical and methodological FAQ of Google Optimize is surprising modest in details about the statistical approaches used in the tool and a lot of it is just generic bashing of frequentist approaches to A/B testing.I examine the support of the claims they make, and debunk a lot of the claims made with regards to "traditional" approaches to statistical analysis of A/B tests.

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Is it possible to run A/B tests 20-80% faster? I say YES!
20-80% Faster A/B Tests? Is it real?
20-80% Faster A/B Tests? Is it real?
blog.analytics-toolkit.com

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Optimize your ideal #customersjourney with insight in this +KlientBoost post.

Successful #conversion funnels will target the right audience and continue to keep them engaged until they're ready to take a desired action.

See which mistakes lead to #conversionfunnel drop-offs and find best practices to drive more #qualifiedleads as well as align #sales and #marketing efforts.

Start feeding the pipeline today...

http://klientboost.com/cro/conversion-funnel/

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SEO highly valued when a business operates online. SEO is not rocket science. SEO’s result based on how much time invested in research and analysis.

#SEO #Search_engine_optimization #statistics #infographic

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Everyone wants to make interesting and interactive content for their website or blog because content marketing will help to grow their business for a long time.

If you are a content marketer, then you need to check out some content marketing tips to drive more traffic and engagement.

#content_marketing #tips #marketers #marketing_tips #traffic #moderntechnolab

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