Stream

Michal Humpal

General Discussion  - 
 
Cool idea and app. 100% local SEO.
1
Add a comment...

Aaron Wallace

General Discussion  - 
1
Add a comment...

seocompanyperth

General Discussion  - 
 
 
For posterity (posted public, but don't want it to get lost)

Soooooo.... we were talking today on the show about a dumb ass Hummingbird article, (and I've seen some overreactions lately by others in the biz). As things progressed we evolved into talking about some changes in Google as far as how they were doing query classification. 

Why am I on about it? 

Because a lot of folks, due to the current environment, have been working on forensic SEO stuff. Problem I have been seeing with that is the whole pigeon-hole approach. That people are starting to try and black-and-white things. Just because there's a shift in the rankings, doesn't always mean it is P2 (Pengui/Panda) or manually related penalties or dampening. Believe it or not, there are other reasons that things change in a query space.

Yes, I am sure most understand that what other websites are doing can affect things (improvements in architecture, promotion and marketing, to name a few) but there's one I don't see enough talk about; changes to query classification and ranking mechanisms. Understanding those is key to anyone doing forensic work. 

Now, let's loop back.
Prior to, and around, the HB update, we started noting a change as far as how Google was performing query classifications. You know what those are right? The seemingly 'well known' but not often discussed elements of queries as far as informational, transactional and what I lovingly call 'quasi classifications'.

http://searchnewscentral.com/20110531166/Technical/query-classification-understanding-user-intent.html
http://www.seobythesea.com/2014/02/google-uses-taxonomic-classifications-better-understand-meanings-words/

 
Now... part of the ol Hummingbird was trying to better understand user intent and the documents returned as a result. Once upon a time 2-3 word queries were the dominant force. Sadly, for Google, people learned over time they had to reformat queries to get a result. I all cases, longer ones. This is not ideal as reformatting or using longer queries isn't exactly a good user experience for Google. Ideally they'd like to get users the answers in a more succinct way.

Soooooo we noticed that they had started to change the mix in a lot of query spaces. More definitive results in informational/transactional spaces.

My point? That when performing forensic work it's not always about you (aka the client). In some instances it's how that particular query space has changed over time and what results Google has decided to display. Understanding how a search engine works is KEY to forensic SEO. Holmes had it right with;

“"When you have eliminated the impossible, whatever remains, however improbable, must be the truth". “

Anyway, was just on my mind.... as you were....
6
Add a comment...

Clayburn Griffin

General Discussion  - 
 
Reddit AMA with Tyler Bartholomew, Founder of Indulgery.  Come ask about SEO, startups and more.   

http://www.reddit.com/r/bigseo/comments/236lxu/i_am_tyler_bartholomew_cofounder_of_indulgery_ama/
1
Add a comment...
 
Attracting a lot of attention with your website is one of the best ways to #build_links. Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch. 
Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here's how to prepare your website for future events so you can attract links with your prompt response.
2
Add a comment...

Devin Peterson

General Discussion  - 
 
 
It's nice when SEO works. Sorry Google, won't do it again... but thanks for understanding  and giving me another chance! :)
8
1
Reginald Chan's profile photoJason Mathes's profile photoPhilippe Moisan's profile photo
13 comments
 
+Jason Mathes Google is known for fixing things that work! Haha
Add a comment...
 
 
Here I give you the Basics of On Page SEO and discuss the importance of using it on every blog post.
Here I give you the basics of On Page SEO and why you should be using it on every blog post.
1
Add a comment...
 
Is it just me, or has anyone else noticed that their total of 'Likes' has disappeared off their G+ Profile.
Now I just see my total of Followers (which is fine); and 'Views' (which seems fairly meaningless).
1
Jason Mathes's profile photoDavid Brenner (Villasfor2)'s profile photo
4 comments
 
Ahhhhh...the dreaded 'update' that makes things worse than they were. Shoulda guessed. Tks Jason.
Add a comment...
 
Some #science behind #copywriting , if you're interested. Indirectly related to SEO though.
Copywriting has long been the black sheep of the marketing world. It's a crucial part of the marketing process, but it's tricky, and therefore many overloo
1
Add a comment...
 
How many of you have tried using SlideShare? It's a great platform for visual media!
 
Twitter, Facebook and Google+ may be the big three, but there are many unique platforms that can add value to your campaign. For example, have you tried +SlideShare yet?
1
Tihomir Petrov's profile photo
 
That's true, +ADvise Media Group. Unfortunately we have to think a lot about how to use them effectively and smart :)
Add a comment...

Dan Honkanen

General Discussion  - 
 
SEO, Your Website & You: 5 Myths & 10 Tips

Great article by +Search Engine Watch.

#SEOMyths   #SEOTips  
 
Busting some #SEO  myths and laying down some knowledge. It's time to clear the air of SEO nonsense.
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter.
6
Add a comment...

Navneet Singh

General Discussion  - 
8
5
Shayne Gasaway's profile photoManish Kumar Yadav SEO's profile photo
Add a comment...

Neel k

General Discussion  - 
 
Hi! I'm new to the community. I am an SEO person from India. I am looking forward to learning from everyone! 
1
Add a comment...

Paul Haverstick

General Discussion  - 
 
When Paul Haverstick tells people that he helps clients with link-building projects, he's often rewarded with a blank stare as a response. That's because most people have no idea what link building...
1
Greg Strandberg's profile photo
 
Short stuff.
Add a comment...

Andy Bassett

General Discussion  - 
 
I organic ranking is completely gone! Really hate Google right now!
1
Jason Mathes's profile photo
 
Take it you were hit with a penalty? Manual or Algorithm?
Add a comment...

Michael W Smith Jr.

General Discussion  - 
 
 
Here I give a you a great technique to build or earn links to your website. Also, I give you three simple rules that you must follow for success.#GuestblogMarketing, #marketing, #blog
Here I give a you a great technique to build or earn links to your website. Also, I give you three simple rules that you must follow for success.
1
Add a comment...
 
M
Est ce que quelqu'un pourrais me dire les principales balises pour le référencement dans la page d'accueil????
M
 ·  Translate
1
Add a comment...