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Brendan Schneider
owner

inbound marketing  - 
 
I hope you'll considering joining me in creating a marketing plan for your school using my process to create a school marketing plan for Sewickley Academy.

Learn more and sign up: http://www.schneiderb.com/school-marketing-plan-challenge/

Pin for later: http://www.pinterest.com/pin/190980840423536590/

#ismarketing #marketing #indyschool
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School Branding Matters's profile photo
 
Excellent Brendan +Brendan Schneider.
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Brendan Schneider
owner

inbound marketing  - 
 
Who doesn't like free stuff? Especially when it's about inbound marketing.
 
Saw this and thought of you guys. 5 Free Ebooks On Inbound Marketing You Have To Have. 
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Brendan Schneider
owner

inbound marketing  - 
 
In my latest blog post I share a mistake that I've increasingly seen schools make when using Facebook Ads and Google Ads. Are you making this mistake?

In the post I'll point out the mistake and then later this week I'm going to publish a screencast showing you how to fix the mistake utilizing a free tool I suggest.

I'd love your feedback on the post, of course, but I'd also love your thoughts/reactions to this 2-part blog post/training model. Thanks!
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Great post, Brendan. I thought I'd share this from Jason Falls as it is on the subject of Facebook promotions as well. You both have such a good point: whatever you do, make sure you can measure it. Thanks for info! http://www.socialmediaexplorer.com/social-media-marketing/the-reality-of-facebook-promotions/
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Jenni Leeds

inbound marketing  - 
 
I'm going to try to attend this free Vocus webinar tomorrow. Looks promising:

Webinar: Create Winning Content with Ann Handley!
Great content is the fuel that drives search and social media marketing - and Ann Handley has the secret formula. On December 13 at 2:00 pm ET, MarketingProfs' Chief Content Officer will host Content ...
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Thanks +Jenni Leeds for pointing this out. I'm registered.
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Brendan Schneider
owner

inbound marketing  - 
 
Thought you might enjoy me getting interviewed by a company in Switzerland. Proof that inbound marketing in schools is global!

Hope you find it helpful!
Learn how Sewickley Academy, a private school, boosted their website enquiries to a 7-year high with inbound marketing (video podcast interview).
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School Branding Matters

inbound marketing  - 
 
+Brendan Schneider - Inbound Marketing Legend and Guru in the world of Inbound Marketing for schools (he's smiling and choking on his coffee as he reads this ;-)) 

As Brendan explains, it's not a "one size fits all" solution. You need to survey, look at the data, and then decide what solution works best for your school.
Brendan Schneider had not been long in post as Director of Admissions at Sewickley Academy in Pittsburgh, USA , when the economic downturn hit - leading the school on a journey to reinvent marketing...
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Thanks for sharing +Craig Burton! Love the new facial hair by the way. :-)
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Jim Leu

inbound marketing  - 
 
Good article about analytic tools from the guy who does all the Analytics at Wordpress
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Thanks +Jim Leu! I hadn't see this.
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Brendan Schneider
owner

inbound marketing  - 
 
Merry Christmas Tribe!

We got up VERY early this morning and now everyone is taking a nap. I thought I would take the time a do a little SEO work on my blog. I found this great tutorial for 301 redirects for Wordpress and thought I would share.
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Jenni Leeds

inbound marketing  - 
 
This is a really good piece on getting others to help with blogging efforts.
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This is a bit different from soliciting full blog posts, but it might be helpful:

Since we have 125+ programs are spread across the country, we use our Alt Ed division blog as a comprehensive newsletter and tag posts by center, etc.

To populate the blog, we collect and share good news from center directors who send us summaries and photos of events, projects, etc.

You'd think that compared to asking for full blog posts, this would be a piece of cake. It wasn't.

And then our company started using Podio as our new Intranet platform. We used SharePoint before, which is okay for file storage, but not much else.

Podio has a user-friendly, Facebook-like interface, and now that staff can upload photos using phone apps, our staff is very comfortable sharing photos and quick updates about what's going on in our centers.

Now we have the opposite challenge - too much content! Since centers are no longer in a silo using email to submit news, center staff see what everyone else is posting and make it a point to submit their best student stories and news.

So instead of reaching out to our center directors every few weeks and begging for updates, we can review Podio posts each day for the best content to share on the blog and other platforms. Major win!
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