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Marketing to Gen Y Mums: Research, Trends and Opportunities

Christie Nicholas, Director, Kids Business Communications explores Australian industry research vs overseas trends to highlight key insights. Reflecting on relevant cases studies and unlocking current opportunities for brands in Australia to market to generation Y mums at:

You just can't talk the same to everyone anymore within commercial communications

Talking to the: GENERATIONS AUSTRALIA 2017
5-7 September 2017, Mantra Southbank, Melbourne
http://www.arkgroupaustralia.com.au/events/generations2017/
A 3-day separately bookable and comprehensive, hands-on forum, that will show you the new tools, rules, tricks and techniques.

Day One:
Youth & Parents
Multigenerational Marketing

Day Two:
Gen Y (1977-1994)
Gen Z (born after 1994)

Day Three:
Gen X (1965-1977)
Baby Boomers (1946-1964)
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Indulge yourself in the secrets of Strategic Communication at one of the most prestigious European Universities - International University of Milan! Join this interactive Online Open Day on 2nd May to find out more about the 10.000 USD financial aid scheme covering living costs for studying abroad and the chance to travel either to the the U.S. or to France as part of the course! Register here: https://goo.gl/sPbUww!
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Some very good tips on communicating with youth for your organisation, talking to Moms and the 2 essential elements in understanding the youth audience

http://marketing.com.au/qa-christie-nicholas-director-kids-business-communications/

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A New Age
Internal Communication for the Australian Public Sector 2016
22-23 November 2016, Novotel Canberra #commsgov
http://www.arkgroupaustralia.com.au/events/internal-communication-for-the-australian-public-sector-2016/

$995 plus gst if you book early - save $300

Hear practical case study presentations and strategies from:
Department of Veterans’ Affairs
Medibank
Australian Crime Intelligence Commission (Vice President, IABC Canberra)
Link Health and Community
World Vision Australia
Catalyst Exchange
Canberra Metro
Blueseed Consulting

Workshop A:
Formation 2.0 – Re-engage your team!
James Young, BSc MSc, Member Advocate ACT, Catalyst Exchange

Workshop B:
Unlocking a high performing culture change in the public sector through leadership and engagement
Huw Thomas, Principal Consultant at Blue Seed Consulting

This event will give you first-hand tips and strategies on:
* Turn employees into brand ambassadors
* Achieving behavioural and cultural change, is it about Leaders or Employees?
* The highs and lows of communicating internally
* What do CEOs want from a communication professional?
* Conquer challenges with tactile, practical and implementable processes and practices

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Delighted to announce that our quirky founder will be presenting at The Content Safari on 22 September 2016 in Sydney. She will be talking about how to absolutely nail your content marketing no matter how big or small is your operation. Woop! What's more, as our followers you're entitled to receive 25% off the standard rate. Simply register here --> http://arkgroupaustralia.com.au/events/the-content-safari/ and quote the promotional code: SAFARI25
Hope to meet you there! ‪#‎contentmarketing‬ ‪#‎digital‬ ‪#‎socialmedia‬ ‪#‎content‬ ‪#‎storytelling‬ ‪#‎advertising‬ ‪#‎strategy‬ ‪#‎entrepreneurs‬ ‪#‎letshavefun‬




https://www.facebook.com/ContentQueenX/posts/646441958865428 

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Delighted to announce that our quirky founder will be presenting at The Content Safari on 22 September 2016 in Sydney. She will be talking about how to absolutely nail your content marketing no matter how big or small is your operation. Woop! What's more, as our followers you're entitled to receive 25% off the standard rate. Simply register here --> http://arkgroupaustralia.com.au/events/the-content-safari/ and quote the promotional code: SAFARI25
Hope to meet you there! ‪#‎contentmarketing‬ ‪#‎digital‬ ‪#‎socialmedia‬ ‪#‎content‬ ‪#‎storytelling‬ ‪#‎advertising‬ ‪#‎strategy‬ ‪#‎entrepreneurs‬ ‪#‎letshavefun‬


https://www.facebook.com/ContentQueenX/posts/646441958865428 

It’s a Jungle Out There
The Content Safari: Sydney, Australia
21 & 22 September 2016, Novotel Sydney Central
A Two Day Deep Exploration of Content
$1695 plus gst = $1864.50 if you book early
http://www.arkgroupaustralia.com.au/events/the-content-safari/
Your Leaders for this Journey are:
The Movember Foundation
Deakin University
GovCom Group
Department of Health and Human Services
Hunter Institute of Mental Health
Veronica Ridge, Co-Founder ISSIMO.IO,
Award-winning writer and editor, with leading roles within The
Age and the Herald–Sun, most recently as the founding editor of
The Saturday Age‘s Life&Style in 2o11 and the editor of The Age‘s
Epicure from 2007-2011
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