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Regardless of the final cost. All have a 'freebie' for enticement. (via +Jon Ferrara )

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A cross-category analysis of consumer and retail changes. #Marketing is beyond stocking shelves. Local incumbents ( Woolworths / Coles )  will inevitably waver, but it is simply evolution.

"future store layouts will have to foster greater customer learning and experimentation. Technology will need to be fully integrated into how stores and employees engage customers".

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We discuss a lot on how marketing helps push sales of products / brands, but few are focused on people + aid.

Take Cory Booker, a Mayor whose following eclipses that of his township in more than 1:5. Brilliant use of (at the time) a non-mainstream medium.

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Original post shared by +William Murphy : "telco doesn’t want the standard four Ps of marketing"
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