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Northern Lights at the end of the tunnel? The selling of Sweden’s frozen north

Julian Stubbs
UP THERE, EVERYWHERE. Working with Brand Strategy & Identity Development
http://www.upthereeverywhere.com/northern-lights-tunnel-selling-swedens-frozen-north/

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Julian Stubbs
Photo

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Julian Stubbs, of UP THERE, EVERYWHERE, Place Branding Master Class in Haarlem, NL

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Julian Stubbs Stockholm The Capital of Scandinavia speech

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I amsterdam Partner Marketing Day speech by Julian Stubbs

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Contests and branding: are they twins or just cousins? The Atlantic City of the year

Tamara Guirao Espiñeira
City Storyteller: Defining strategies for cities at international level.
The Atlantic City of the Year is an acknowledgement of the efforts of Atlantic Arc Cities to find sustainable development models appropriate to their geographical identity. This annual contest seeks to reward excellence in Atlantic cities, members or not of the network, in the implementation of exemplary policies. 

http://atlanticcities.eu/index.php?option=com_content&view=article&id=568%3Aiquien-sera-la-ciudad-atlantica-del-ano-en-2015&catid=40%3Aciudades-atlanticas&Itemid=101&lang=en

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There's a wonderful old English expression 'Where there's muck there's brass'. Basically where there's some form of poverty or dereliction there's an opportunity - a nice Detroit story for once.
Julian Stubbs
http://www.bbc.co.uk/news/magazine-25509923

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The rise and rise of Oslo

Julian Stubbs
UP THERE, EVERYWHERE. Working with Brand Strategy & Identity Development
http://www.bbc.co.uk/news/world-europe-25722053
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