Stream

Join this community to post or comment

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
Are you making the most out of your product descriptions?

Many eCommerce website either have no description or the just steal them from the manufacturer. To win the customers you need to stand out and engage your potential customers. This also greatly increases your chances of ranking in Google.
But there’s a gaping hole in the marketing literature and blogs. I see very little being published on the subject of product descriptions.
1
Add a comment...

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
A persons checkout experience is very important. You don't want them to give up just before giving you their money.

A checkout progress bar is a good way to help them along. Here are some great tips from +Thijs de Valk 
Having a decent progress bar can make your entire purchase process a lot more clear. So we'll tell you how best to use it.
1
Add a comment...

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
Are you ticking the box for the most important factors on why people buy from you? Or do they buy from your competitors who do!
1
Add a comment...

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
For many reasons it's important to have unique and useful product descriptions. It helps you rank and it helps you sell.
1
Add a comment...

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
There's a lot of talk about content and that content is king. But not all content will send the right people to your website at the right time.

+Wissam Dandan highlights the sort of content you should be writing to attract and keep customers.
2
Add a comment...

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
+Shopify have put together this great set of videos presented by +Helen Overland  that teaches you about #SEO for an #eCommerce websites.

The advice applies to any eCommerce system and is valuable to anyone trying to sell product on-line. 
In this series of SEO 101 tutorials leading industry expert Helen Overland from Search Engine People gives ecommerce store owners practical advice on how to get started with SEO.
2
1
TOP Authors's profile photo
Add a comment...

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
eCommerce websites are complex user interfaces that can contain many usability flaws that stop people from buying.

Tracking and analysing visitor data is one of the best ways to find your weak spots and improve on them.

Google Analytics is a great tool to do this. Here they have put together some videos to emphasise the sort of mistakes an online shop can make.

Are you putting up barriers to stop your customers from buying?
With the holiday shopping season in full swing, it's important to ensure your website and digital marketing is running on all cylinders. Your potential customers should be able to find what they need ...
1
Add a comment...

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
Don't forget about your loyal customers.
The proper ecommerce analytics solutions can give you unparalleled insight into how to increase conversion rates. Here, we break down how.
1
Add a comment...

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
A concise explanation of the Heartbleed bug and if it will affect you, from +Peter Cornish. 
1
Add a comment...

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
Here are some eCommerce mistakes you may be making, with action steps to dig yourself to the top of the pile. From +Dennis Miedema 
Is your ecommerce content strategy as good as you think it is? Put it to the test and see if it can survive these 13 nasty content marketing deathtraps!
2
Add a comment...

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
To rank for your products and sell them you must write great descriptions for them. +Julia McCoy s article will help you do that. 
1
Add a comment...

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
This may help you find and chose the eCommerce platform for you.
1
Add a comment...

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
eCommerce websites can have a lot of features. Good and Bad. This Infographic provides some insight into the features people like.

Does your shopping website tick all the good boxes?
1
1
Web Site Advantage's profile photo
Add a comment...