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Tony McCreath
moderator

Search Engine Optimisation  - 
 
Even though this hangout states it's for Tourism websites the information and explanations are very good and relate to all types of business website.
Tourism eSchool's FREE Website Marketing Webinar
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
I would not say "busted by experts"but I agree with them and like the way it suggests what you should really do.
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
A good introduction to SEO for an eCommerce website.
This actionable SEO ebook includes great tips, honest advice and some rad 80s references that will help improve your search rankings.
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
A recently leaked Google document gives us some great insights into how Google is trying to improve their search results. 

A key thing is that they want to send their users to pages that will best help them based on the search term they entered. And they test this via search quality raters all around the world.

As a business you want to make sure your pages do that.  The document identifies how they want people to rate pages. My take on important factors for a page:

Relevance (to search intent, location, language)
Expertise
Authority
Trustworthiness
Reputation
Ability to finds out who made the page (contact/about page)
Originality (your own content)
Navigability (a helpful user interface)
Page title and description are relevant
Main Content Quality, Accuracy and Readability are high
Ads do not get in the way
Not Deceptive or Dangerous
Page is maintained (nothing broken)
Pages selling things have a higher standard to adhere to

Are you building your website to make the quality raters happy? 

Why not review it and see where you're falling short. 
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
This is a valuable resource for those looking into doing SEO or hiring an SEO. Thanks to Matilda Mack and +Nick Morris. 
I have many clients assuming that simply having a website will improve their rankings in Google searches for their business and area (e.g. “wedding stylist Melbourne”). Unfortunately it’s not that simple. Considering the hundreds, if not thousands, of competitors in your market, the fight to stay on page one of organic searches is fierce. Many …
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Nicole Leedham

Search Engine Optimisation  - 
 
Great guest post from Nick Morris of Wicked Cow Marketing. I was thrilled he answered my call for some info on Hummingbird...
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
Great advice from +Kate Toon. Don't fixate on ranking for your favourite keyword.
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I like to share good stuff :-)
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
This is something most business owners that use a CMS like WordPress to run their website can do....but don't.

Make your search results make people want to visit you.
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
Even though this article from +Kalee Raisor is directed at SEO firms, it is also a good source of information for small clients who want to understand more about the sort of service they can afford.
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
For those in #Australia this article is a good guide on the ways you can hire an #SEO and how much it will cost.

The website also provides a way to get a bunch of quotes from multiple web design and online marketing firms. 
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
Some link building ideas for businesses who like to do a bit of their own SEO and save some cash.
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
This was a bit of a fun article I wrote to experiment with local search results. However I think it contains some good tips for people looking to hire an SEO.
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
A good case study form +Luke Jamieson that shows how doing an SEO audit of a website and resolving the issues found can be great for your ROI.
Search Engine Optimisation (SEO) confuses a lot of people. If you are still baffled by "the secrets of SEO", don't be. There is nothing "secret" about it.
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
+Kate Toon has had enough with dodgy SEOs. See why you should be keeping an eye on who you hire and what they are doing to you.
So you think all you need to do succeed with SEO is write some awesome blog posts? Think again, there's one important thing you're missing. Kate Toon Copywriter
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I'd love to discuss this with Kate. :)
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
I've been doing this from day 1 but did not know there was a name for it. Barnacle SEO.

Basically it is about making sure you create great listings on the business directories that do well in your market.

Why not review which business directories you keep seeing pop up. Make sure you have a listing in them, and that it is good.
Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but alas, the original has been […]
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
Designers: Build websites that will achieve the true requirements of your client. If that is to acquire new customers then it needs to be search engine friendly.

Businesses: Ask your designer how people are going to find your website. What have they done to ensure it will cause new customers?

Designers: Put me out of business! Don't make your clients leave you to get what they needed in the first place.
 
It's not often you find an awesome software named after you (sort of) - I just made a brand new +PowToon  !

http://www.katetooncopywriter.com.au/designers-listen-up-you-cant-ignore-seo/
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+Kate Toon Thanks for the video :-)
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
Never getting around to working on your website?

How about following this month by month set of activities penned by +Eileen Lonergan to get your local business rocking the web.
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
This article from +Julie Joyce follows on nicely from the last one I posted. 
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
Doing your own #SEO is definitely possible, but there are a lot of mistakes you can make.

+M.J. Taylor has highlighted some of the most common ones with ways you can avoid them.
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Tony McCreath
moderator

Search Engine Optimisation  - 
 
What dodgy SEO services have you been offered? 
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+Nicole Leedham I always find it funny that so called SEO companies have to use email marketing and cold calling to get leads. Don't they know that if they get to #1 on Google they can get leads that way. And I can help them do that :-)
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