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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
You will be tested next week ;-)
Talking to an SEO professional can be confusing. Master these 30 SEO terms and it will get much easier.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
This is a simple and free way to discover how to match up your content with what people are looking for.

I periodically review and tweak my content against signals like this as well as terms it is already ranking for (via Google Webmaster Tools).
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
Even though this hangout states it's for Tourism websites the information and explanations are very good and relate to all types of business website.
Tourism eSchool's FREE Website Marketing Webinar
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Have you developed a Marketing Plan for your Business? +Morgan Chessman can help you with that...
With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable.
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Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
Don't forget about your loyal customers.
The proper ecommerce analytics solutions can give you unparalleled insight into how to increase conversion rates. Here, we break down how.
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A very complete list of activities to fine tune your AdWords account.
Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!
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Often people go too broad with their AdWords and spend a lot of money advertising to the wrong audience.

Analysing the keywords you really advertise on and using negatives to cut out the bad ones can help you hit the right people.
 
Save your wallet using this simple PPC tactic 
Do you run a Google AdWords account? Find out how you can improve the ROI on your paid-per-click advertising by using negative keywords lists.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
This was a bit of a fun article I wrote to experiment with local search results. However I think it contains some good tips for people looking to hire an SEO.
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Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
A persons checkout experience is very important. You don't want them to give up just before giving you their money.

A checkout progress bar is a good way to help them along. Here are some great tips from +Thijs de Valk 
Having a decent progress bar can make your entire purchase process a lot more clear. So we'll tell you how best to use it.
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About this community

If you have a question about your business website or other online activities then feel free to ask. Select a category to see what advice has already been provided on that subject. This is a no spam community. Any spam or self promotion will be removed. Some valuable tools/resources:

Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
Are you making the most out of your product descriptions?

Many eCommerce website either have no description or the just steal them from the manufacturer. To win the customers you need to stand out and engage your potential customers. This also greatly increases your chances of ranking in Google.
But there’s a gaping hole in the marketing literature and blogs. I see very little being published on the subject of product descriptions.
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After the 21st April Google will be downgrading non mobile friendly website in mobile based searches.

Check your analytics and you may find that over 20% of your visitors are on mobiles, and maybe higher for local businesses.

So losing mobile ranking may have a big impact.

Google Webmaster Tools now has a report on mobile issues. It will tell you if you have problems that may affect your ranking as well as explain how to fix them.

So it's time to check if people can easily use your website on their mobiles.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
Some link building ideas for businesses who like to do a bit of their own SEO and save some cash.
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Facebooks new Call To Action button is that easy to set up you'd be stupid not to do it. 
In December 2014, Facebook announced it would be adding a new Facebook Call to Action button on ...
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WordPress is a great platform but its popularity means it gets attacked. Make sure yours does not become a victim.
With ~30,000 sites hacked DAILY, you need to learn how to keep your site safe. It's more than just installing a plugin.
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Tony “Tiggerito” McCreath
moderator

Content Writing  - 
 
A practical guide to getting your content made, from +Nick Morris 
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
I would not say "busted by experts"but I agree with them and like the way it suggests what you should really do.
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Tony “Tiggerito” McCreath
moderator

General Discussion  - 
 
Practical and non technical steps a business owner can take to improve their online presence.
Semantic search tips for the small business owner.
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Tony “Tiggerito” McCreath
moderator

Local Business  - 
 
Google have recently posted a set of guidelines on how to write the local information pages for your business.

The key thing is to make sure you include all the relevant information in a way that Google can easily read it.

Are you providing the right information to help you rank locally?
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
A good introduction to SEO for an eCommerce website.
This actionable SEO ebook includes great tips, honest advice and some rad 80s references that will help improve your search rankings.
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