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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
Google Webmaster Tools has been renamed to Google Search Console. So it a good time to remind you of it's value to all website owners.
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Tony “Tiggerito” McCreath
moderator

Content Writing  - 
 
Clients often want to start a blog. It's seems to be what all the basic SEO courses push. 

My response is generally:

Finish your evergreen content first. And make it the best you can. By that I'm talking about the core pages of the website like the about us page, the why buy from us page, the contact page. Pages that are always at a high level of the website and are read by most of your visitors. They are the ones that sell your business, not a blog.

Once you have done that, then you can think about a blog. 

I've seen enough businesses with one posts blogs to make me realise that a business owner's enthusiasm dies rapidly. If they are not dedicated to the blog idea, then they should run away and spend the little time you would have put into the blog doing something more constructive for the business. Like door knocking.

For a blog to work, a lot of effort has to be put into it. You have to become an authority in your field. It has to make visitors respect you, and want to follow what you say. Regurgitating what many others have already said just doesn't cut it. You have to stand out and get remembered. I often spend a whole day putting together an article, and I don't think they are as good as they could be.

This whiteboard friday explains things very well. In fact I love what +Rand Fishkin calls the minimum bar:

"As good as the best in the SERP"

That is, you need to be at least as good as the best article you have ever read on the subject, but ideally far better.

Are you up to the challenge?
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
You will be tested next week ;-)
Talking to an SEO professional can be confusing. Master these 30 SEO terms and it will get much easier.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
This is a simple and free way to discover how to match up your content with what people are looking for.

I periodically review and tweak my content against signals like this as well as terms it is already ranking for (via Google Webmaster Tools).
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
Even though this hangout states it's for Tourism websites the information and explanations are very good and relate to all types of business website.
Tourism eSchool's FREE Website Marketing Webinar
Paige Rowett and 1 other participated
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Have you developed a Marketing Plan for your Business? +Morgan Chessman can help you with that...
With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable.
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Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
Don't forget about your loyal customers.
The proper ecommerce analytics solutions can give you unparalleled insight into how to increase conversion rates. Here, we break down how.
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Tony “Tiggerito” McCreath
moderator

Advertising  - 
 
A very complete list of activities to fine tune your AdWords account.
Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!
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Tony “Tiggerito” McCreath
moderator

Advertising  - 
 
Often people go too broad with their AdWords and spend a lot of money advertising to the wrong audience.

Analysing the keywords you really advertise on and using negatives to cut out the bad ones can help you hit the right people.
 
Save your wallet using this simple PPC tactic 
Do you run a Google AdWords account? Find out how you can improve the ROI on your paid-per-click advertising by using negative keywords lists.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
This was a bit of a fun article I wrote to experiment with local search results. However I think it contains some good tips for people looking to hire an SEO.
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About this community

If you have a question about your business website or other online activities then feel free to ask. Select a category to see what advice has already been provided on that subject. This is a no spam community. Any spam or self promotion will be removed. Some valuable tools/resources:

Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
Knowing what to write and how to write it is an important part of SEO. Here is a detailed resource on how to use keyword research to tell you just that.

Don't forget you can always revisit existing content and optimise it further. 
Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth. The trick today is turning those keywords into concepts.
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Is your website focusing on your customers?
By knowing who your customers are, you can deliver the right message and guide your business strategy, explains columnist Mary Wallace.
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Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
Are you making the most out of your product descriptions?

Many eCommerce website either have no description or the just steal them from the manufacturer. To win the customers you need to stand out and engage your potential customers. This also greatly increases your chances of ranking in Google.
But there’s a gaping hole in the marketing literature and blogs. I see very little being published on the subject of product descriptions.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
After the 21st April Google will be downgrading non mobile friendly website in mobile based searches.

Check your analytics and you may find that over 20% of your visitors are on mobiles, and maybe higher for local businesses.

So losing mobile ranking may have a big impact.

Google Webmaster Tools now has a report on mobile issues. It will tell you if you have problems that may affect your ranking as well as explain how to fix them.

So it's time to check if people can easily use your website on their mobiles.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
Some link building ideas for businesses who like to do a bit of their own SEO and save some cash.
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Tony “Tiggerito” McCreath
moderator

Social Media  - 
 
Facebooks new Call To Action button is that easy to set up you'd be stupid not to do it. 
In December 2014, Facebook announced it would be adding a new Facebook Call to Action button on ...
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Tony “Tiggerito” McCreath
moderator

Website Design  - 
 
WordPress is a great platform but its popularity means it gets attacked. Make sure yours does not become a victim.
With ~30,000 sites hacked DAILY, you need to learn how to keep your site safe. It's more than just installing a plugin.
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Tony “Tiggerito” McCreath
moderator

Content Writing  - 
 
A practical guide to getting your content made, from +Nick Morris 
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
I would not say "busted by experts"but I agree with them and like the way it suggests what you should really do.
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Tony “Tiggerito” McCreath
moderator

General Discussion  - 
 
Practical and non technical steps a business owner can take to improve their online presence.
Semantic search tips for the small business owner.
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