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Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
I really like the examples in this article.

The state of the art eCommerce systems give you the ability to reach out to visitors who started the buying process, but did not complete (abandoned). This is via abandonment emails.

I'm sure most businesses just go with the default template messages, and as a result, don't get the target's attention.

Have you been optimising your reach out emails to improve their success rate?
Let’s say you’re running a successful store. You’ve figured out inventory, you’ve got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases? Not necessarily. You could still be experiencing a huge number of lost sales. How? Through shopping cart abandonment. We shared an astonishing fact a little while ago that comes from a roundup of studies: 67.45% of online shopping carts are abandoned ...
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Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
+Tim Capper highlights some important points related to getting the most out of your shopping website.
This webinar is the first in the e-commerce series, looks at common mistakes made by businesses venturing into the online world and how you can avoid them.
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Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
Don't panic, but be aware of potential fraudulent purchases.
Begin 2016 prepped and ready for any potential fraud cases.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
This a clear and basic introduction to structured data and what it's benefits are. 

Note: At the moment using Json-ld is not fully supported for rich snippets so it is still currently better to use microdata.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
SXO is the new SEO buzzword. The ideas have been around for a while and I think the evolution (not death) of SEO has created this field. It combines UX with SEO, which is a good thing. 

Get in front of the right people and give them the right message.
When it comes to search engine optimization, columnist Mark Munroe suggests you need to think beyond your website.
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Tony “Tiggerito” McCreath
moderator

Content Writing  - 
 
Learn how to Quickly Improve customer Interest with this Quick and Easy Trick

Here's a nice tip to help inspire you to write more compelling copy. I have personally started using a swipe file to help me improve my ad copy. 

And don't forget to check out more great copywriting tips from +Belinda Weaver and +Kate Toon. You know you should.
Copywriters Belinda and Kate discuss copywriting swipe files. Tune in to hear their opposing views. Do they stay opposed? Find out.
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Yay . Thank you Tony!!
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About this community

If you have a question about your business website or other online activities then feel free to ask. Select a category to see what advice has already been provided on that subject. This is a no spam community. Any spam or self promotion will be removed. Some valuable tools/resources:

Tony “Tiggerito” McCreath
moderator

Content Writing  - 
 
It's from a while back, but anyone developing or about to develop content for a site should read this and think about what it is saying.

Will you pass as high quality content?
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Tony “Tiggerito” McCreath
moderator

Content Writing  - 
 
This is something I do for my more mature clients. Don't just write content then forget about it. The trick is to continually improve it, based on the data you get from it.
"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic.
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Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
A short list of the important things to keep in mind if you are trying to sell online.
Still not selling anything in your online shop? You might have forgotten something. We have written down five of the essentials!
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Tony “Tiggerito” McCreath
moderator

General Discussion  - 
 
You might not know that your website has been hacked. Hackers deliberately tries to hide their hacks so that they stay in place for longer.

Here's some great tips from Google on how to get informed if you got hacked, and then what to do. 

Just the simple step of registering with the Google Search Console can get you notified when Google detects something dodgy going on.
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Tony “Tiggerito” McCreath
moderator

Website Design  - 
 
When designing your website you need to think beyond your own desires, and think about the people you want it to influence. Will they enjoy their experience with you and want to go down the path to reach your mutual goals.
More and more companies are learning that in order to stay competitive, they need to be investing in user experience, but they don’t necessarily know what it means. The good news is, there’s never been a better time to learn … Read More
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Tony “Tiggerito” McCreath
moderator

Website Design  - 
 
Sliders and hero images are very popular...for website owners and designers. But do your visitors appreciate them enough to buy from you?

TL;DR;

The evidence is clear: you should really stop using sliders altogether on your sites.
+Jenni McKinnon 

The article is full of great examples for alternative solutions.
Whether you love them or hate them, sliders are still a popular feature of many free and premium themes. It’s not too difficult to see why: they’re eye-catching and draw attention to key information on your site. Despite the pros, there are many cons to using sliders. Here’s our verdict on whether you should use sliders or not.
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