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Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
I really like the examples in this article.

The state of the art eCommerce systems give you the ability to reach out to visitors who started the buying process, but did not complete (abandoned). This is via abandonment emails.

I'm sure most businesses just go with the default template messages, and as a result, don't get the target's attention.

Have you been optimising your reach out emails to improve their success rate?
Let’s say you’re running a successful store. You’ve figured out inventory, you’ve got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases? Not necessarily. You could still be experiencing a huge number of lost sales. How? Through shopping cart abandonment. We shared an astonishing fact a little while ago that comes from a roundup of studies: 67.45% of online shopping carts are abandoned ...
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Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
+Tim Capper highlights some important points related to getting the most out of your shopping website.
This webinar is the first in the e-commerce series, looks at common mistakes made by businesses venturing into the online world and how you can avoid them.
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Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
Don't panic, but be aware of potential fraudulent purchases.
Begin 2016 prepped and ready for any potential fraud cases.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
This a clear and basic introduction to structured data and what it's benefits are. 

Note: At the moment using Json-ld is not fully supported for rich snippets so it is still currently better to use microdata.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
SXO is the new SEO buzzword. The ideas have been around for a while and I think the evolution (not death) of SEO has created this field. It combines UX with SEO, which is a good thing. 

Get in front of the right people and give them the right message.
When it comes to search engine optimization, columnist Mark Munroe suggests you need to think beyond your website.
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Tony “Tiggerito” McCreath
moderator

Content Writing  - 
 
Learn how to Quickly Improve customer Interest with this Quick and Easy Trick

Here's a nice tip to help inspire you to write more compelling copy. I have personally started using a swipe file to help me improve my ad copy. 

And don't forget to check out more great copywriting tips from +Belinda Weaver and +Kate Toon. You know you should.
Copywriters Belinda and Kate discuss copywriting swipe files. Tune in to hear their opposing views. Do they stay opposed? Find out.
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Yay . Thank you Tony!!
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
Google Webmaster Tools has been renamed to Google Search Console. So it a good time to remind you of it's value to all website owners.
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Tony “Tiggerito” McCreath
moderator

Content Writing  - 
 
Clients often want to start a blog. It's seems to be what all the basic SEO courses push. 

My response is generally:

Finish your evergreen content first. And make it the best you can. By that I'm talking about the core pages of the website like the about us page, the why buy from us page, the contact page. Pages that are always at a high level of the website and are read by most of your visitors. They are the ones that sell your business, not a blog.

Once you have done that, then you can think about a blog. 

I've seen enough businesses with one posts blogs to make me realise that a business owner's enthusiasm dies rapidly. If they are not dedicated to the blog idea, then they should run away and spend the little time you would have put into the blog doing something more constructive for the business. Like door knocking.

For a blog to work, a lot of effort has to be put into it. You have to become an authority in your field. It has to make visitors respect you, and want to follow what you say. Regurgitating what many others have already said just doesn't cut it. You have to stand out and get remembered. I often spend a whole day putting together an article, and I don't think they are as good as they could be.

This whiteboard friday explains things very well. In fact I love what +Rand Fishkin calls the minimum bar:

"As good as the best in the SERP"

That is, you need to be at least as good as the best article you have ever read on the subject, but ideally far better.

Are you up to the challenge?
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
You will be tested next week ;-)
Talking to an SEO professional can be confusing. Master these 30 SEO terms and it will get much easier.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
This is a simple and free way to discover how to match up your content with what people are looking for.

I periodically review and tweak my content against signals like this as well as terms it is already ranking for (via Google Webmaster Tools).
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About this community

If you have a question about your business website or other online activities then feel free to ask. Select a category to see what advice has already been provided on that subject. This is a no spam community. Any spam or self promotion will be removed. Some valuable tools/resources:

Tony “Tiggerito” McCreath
moderator

Content Writing  - 
 
It's from a while back, but anyone developing or about to develop content for a site should read this and think about what it is saying.

Will you pass as high quality content?
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Tony “Tiggerito” McCreath
moderator

Content Writing  - 
 
This is something I do for my more mature clients. Don't just write content then forget about it. The trick is to continually improve it, based on the data you get from it.
"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic.
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Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
A short list of the important things to keep in mind if you are trying to sell online.
Still not selling anything in your online shop? You might have forgotten something. We have written down five of the essentials!
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Tony “Tiggerito” McCreath
moderator

General Discussion  - 
 
You might not know that your website has been hacked. Hackers deliberately tries to hide their hacks so that they stay in place for longer.

Here's some great tips from Google on how to get informed if you got hacked, and then what to do. 

Just the simple step of registering with the Google Search Console can get you notified when Google detects something dodgy going on.
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Tony “Tiggerito” McCreath
moderator

Website Design  - 
 
When designing your website you need to think beyond your own desires, and think about the people you want it to influence. Will they enjoy their experience with you and want to go down the path to reach your mutual goals.
More and more companies are learning that in order to stay competitive, they need to be investing in user experience, but they don’t necessarily know what it means. The good news is, there’s never been a better time to learn … Read More
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Tony “Tiggerito” McCreath
moderator

Website Design  - 
 
Sliders and hero images are very popular...for website owners and designers. But do your visitors appreciate them enough to buy from you?

TL;DR;

The evidence is clear: you should really stop using sliders altogether on your sites.
+Jenni McKinnon 

The article is full of great examples for alternative solutions.
Whether you love them or hate them, sliders are still a popular feature of many free and premium themes. It’s not too difficult to see why: they’re eye-catching and draw attention to key information on your site. Despite the pros, there are many cons to using sliders. Here’s our verdict on whether you should use sliders or not.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
Knowing what to write and how to write it is an important part of SEO. Here is a detailed resource on how to use keyword research to tell you just that.

Don't forget you can always revisit existing content and optimise it further. 
Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth. The trick today is turning those keywords into concepts.
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Is your website focusing on your customers?
By knowing who your customers are, you can deliver the right message and guide your business strategy, explains columnist Mary Wallace.
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Tony “Tiggerito” McCreath
moderator

Shopping (eCommerce)  - 
 
Are you making the most out of your product descriptions?

Many eCommerce website either have no description or the just steal them from the manufacturer. To win the customers you need to stand out and engage your potential customers. This also greatly increases your chances of ranking in Google.
But there’s a gaping hole in the marketing literature and blogs. I see very little being published on the subject of product descriptions.
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Tony “Tiggerito” McCreath
moderator

Search Engine Optimisation  - 
 
After the 21st April Google will be downgrading non mobile friendly website in mobile based searches.

Check your analytics and you may find that over 20% of your visitors are on mobiles, and maybe higher for local businesses.

So losing mobile ranking may have a big impact.

Google Webmaster Tools now has a report on mobile issues. It will tell you if you have problems that may affect your ranking as well as explain how to fix them.

So it's time to check if people can easily use your website on their mobiles.
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