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 The value of a website’s internal search engine is often underestimated. This little box, often hidden away between all kinds of call to action elements, can create a lot of insight. Next to the insight given by the data it provides, you can use it as a marketing instrument by optimizing the recommendations given in the results.

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Getting Started With SEO on Your Blog

If your thinking of setting up a blog or already have a blog running, search engine optimisation is something that you’re going to have to consider in order to drive regular traffic to your site. Unfortunately, not everyone has a thorough understanding of how SEO works or where to even start going about optimising.

Luckily for you, I am well-versed in the practise of search engine optimisation and am going to share a few quick pointers on where to start with your SEO campaign.

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SERP Rank Tracking Tools and Expert Opinions

I've gathered the opinions of +Dan Petrovic, +simon penson & +Magnus Simonarson and put together an article focusing on the changing search landscape and how this affects keyword performance analysis. Also, I go into some of my favourite tools (paid & free) to use for carrying out the performance analysis...

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Its been a few weeks since Raven dropped keyword rankings, how has it affected your business?: The Importance of Keyword Rankings For SEO.
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