How do New Businesses Show (especially when they haven't put up a finished website???)
I took a look at a new restaurant in my region. I was a bit familiar with the new establishment and was curious about visibility.
THREE DIFFERENT Views, depending on whether using Bing, Signed into Google or Searching from Incognito mode.
The restaurant name is Driftwood Kitchen. The url is http;//driftwooddc.com
For whatever reasons the restaurant opened and they haven't finished their website yet.
So how does it look?
Without content, NAP data, etc. the smb has terrible presence in Google now. The URL with unfinished data is ranked on the 2nd page. That URL has not gained google's trust.
Meanwhile the first page google serps were different between signed in and not signed in. I had looked at reviews in Yelp. So when signed in the Yelp page turns up first. But when looking thru Google Incognito view the #1 serp is twitter. I suppose that is where google is finding the most related authority.
Things are different on Bing. Bing uses Yelp's reviews. Searching for Driftwood Kitchen DC in Bing gave me the Yelp review, the URL and a local presence.
I suspect in a short time a website will be up, the site will show well for its name inside google. Meanwhile though, there are still tons of searches every day and every week that will be by location; in this instance it could be "restaurants H Street, "restaurants Atlas District, and restaurants Capitol Hill" among others.
For the time being this group will lose out on any of that traffic in Google.
Moral of the story. Get that website up with good contact info.