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Where2GetIt

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Franchise marketing is no easy task. We've listed some key dos and don'ts to get marketers on the right track! What would you add to this list?

http://blog.where2getit.com/local-search-dos-and-donts-for-franchise-brands

#marketing #franchisemarketing #branding #localsearch #digitalmarketing  
First up in our series of dos and don'ts in local marketing: franchise brands! Read this blog to learn how to make your franchise a local winner.
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Aidan Doran

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Ten ways location-based marketing can help small Business Owners
Proximity marketing takes these opportunities even further and gives small businesses a powerful new tool for reining in holiday shoppers.
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david oremland

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Thumbtack--Classified Advertising Web business--Wants us to pay for Leads--Give me a Break--some come directly off our site(s)

Yesterday one of our smb's got a lead from Thumbtack.  We had an opportunity to submit a "bid" with a price quote.  It was the first time we've facing paying for these submittals since Thumbtack started charging for them.  Its also subsequent to a huge successful fund raising effort on their behalf via VC's.

Thumbtack evidently started charging for these leads/price submittals this past July.  They aren't expensive....but .....and here is the kicker!!!!   I know a fair number of thumbtack Leads COME OFF OUR WEBSITE.   

The nerve of them!!!!    

This smb started using thumbtack abt 3 years ago.  We dropped a link to thumbtack  on the bottom of one page of the website.  It was sort of innocuous.  Through email I was able to review the quantity of all leads off of thumbtack since we started using them.

Its a Handful.  Over the 3 years we received LESS THAN about 1/3 of 1 percent of all our leads via thumbtack.  VERY  SMALL NUMBER.

WE spoke with some of those leads.  WE KNOW some read our website, clicked on that lead to the thumbtack site and were presented with the ASK for a quote opportunity.  Some of the thumbtack leads used that and also contacted us via phone or via contact forms on our website.   

So lets assume at least half the leads to the smb came via the link on our site.   That isn't Thumbtack.  That is a clever link to generate requests for business.

heck.  I took off the link to thumbtack and we are going to "pepper our site with similar opportunities.  We'll see how they work.

But PAY THUMBTACK for leads that come off our own site????

N.E.V.E.R.   (the nerve of them!!!!)

Have any of you used them???
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Chris Gregory

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Google recently announced SSL is a ranking factor. Here are a couple things to consider before making the leap. http://dagmarmarketing.com/https-for-seo/
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Why not cut ad expenses for your clients and yourself? Discover insider Fortune 1000 tactics and the best ways to utilize these for yourself. http://pdqpro.com/adx-opp/
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Clare Hopping

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Have you experienced Google Maps hacking?
 
Serbian Crown’s Google Maps listing was hacked to change opening hours to state the venue was closed on Saturdays, Sundays and Mondays. It's a turf war!
A restaurant’s Google Maps listing was hacked in 2012 and the owner is still trying to recover his losses If you’re not already appreciating the impact your Google Maps listings has on the number of customers coming through your door, it’s time to start noticing. In 2012, north Virginian restaurant owner Rene Bertagna noticed the number(...)
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Nevyana Karakasheva's profile photo
 
Claire, I've read about the case that your article describes at http://www.theguardian.com/technology/2014/jul/08/restaurant-owner-sues-google-over-maps-listing-sabotage?CMP=twt_gu and yes people should have some basic awareness as of what could harm their business online for such factors always affect the offline traffic and sales too.
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McKay Allen

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We released a new infographic today that has LONG been requested by local marketers. It explains how Conversation Analytics works
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Barry Hurd

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Thought I would jump into the group with a conversation about Local SEO and branding. I wrote up a story about Reputation.com and in part II of the article detailed some of the 'local review management' processes they implement to game the system. 

I'd love to get some hear some viewpoints on it (anyone care to share a local reputation issue for comparison?)
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Chris Gregory's profile photoRichard Dowds's profile photo
 
Informative article
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Andrew Shotland
moderator

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Just had an interesting discussion with a potential big brand client about how the perception of value is just as, if not more, important than actual value when it comes to SEO. Because there is so much ignorance of SEO and because there is so much $ invested in other tactics, you end up competing against other internal teams for resources, even when the other teams are massively inefficient at spending those resources, and they have spent years building up the perceived value of their tactics.
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Chris Gregory's profile photoAndrew Forster's profile photo
6 comments
 
+Andrew Shotland I couldn't agree more. Case in point, a client wanting to rank for a "vanity keyword" that has resulted in 0 conversions, but they 'think' they should rank for it .... ohhhh education eh?!
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david oremland

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Just wanted to throw out a testimonial on behalf of somebody:  Michael VanDeMar is a world wide well respected expert for cleaning up wordpress hacks.  The guy is a wizard.  He has helped us on more than one occasion and in a variety of ways beyond having to get a hack cleaned.  

He is really invaluable, he works fast and his prices are more than reasonable....  and he knows all the ins and outs of these situations far better than virtually anyone.  

A contact source for Michael is at the following site:  http://smackdown.blogsblogsblogs.com/
I was cleaning a client's site today that had been hacked, when I discovered a new backdoor implementation that I had never seen before. This one is a perfect example of why automated scans are often not sufficient when cleaning up a hacked WordPress installation. You can see the full file here: ...
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Todd McCall

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? About Getting Listings for Satellite Offices Compliant with Google My Business Guidelines

I have a client with listings in Google+ for a handful of satellite offices in addition to their main offices. These offices are primarily used for meetings when serving clients in the area.

They are willing to staff these offices in order to be compliant with Google's guidelines and do things properly.

So long as they are staffed by someone who can 100% provide in person service during stated hours, we'd be compliant, correct? 
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Brandify

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Road maps, restaurant guides, the Yellow Pages ... the ‘geoweb’ has supplanted them all. But whether you use Google Maps or Yelp to find what you need, a closer look reveals that our digital urban mirror is full of chinks and distortions
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david oremland

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How do New Businesses Show (especially when they haven't put up a finished website???)
I took a look at a new restaurant in my region.  I was a bit familiar with the new establishment and was curious about visibility.

THREE DIFFERENT Views, depending on whether using Bing, Signed into Google or Searching from Incognito mode.

The restaurant name is Driftwood Kitchen.  The url is http;//driftwooddc.com   For whatever reasons the restaurant opened and they haven't finished their website yet.

So how does it look?

Without content, NAP data, etc.  the smb has terrible presence in Google now.  The URL with unfinished data is ranked on the 2nd page.   That URL has not gained google's trust.

Meanwhile the first page google serps were different between signed in and not signed in.   I had looked at reviews in Yelp.  So when signed in the Yelp page turns up first.   But when looking thru Google Incognito view the #1 serp is twitter.  I suppose that is where google is finding the most related authority.

Things are different on Bing.  Bing uses Yelp's reviews.  Searching for Driftwood Kitchen DC in Bing gave me the Yelp review, the URL and a local presence.

I suspect in a short time a website will be up, the site will show well for its name inside google.   Meanwhile though, there are still tons of searches every day and every week that will be by location;  in this instance it could be "restaurants H Street, "restaurants Atlas District, and restaurants Capitol Hill" among others.

For the time being this group will lose out on any of that traffic in Google.

Moral of the story.  Get that website up with good contact info.
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david oremland

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THE ASTOUNDING DROP IN FACEBOOK FAN PAGE ENGAGEMENT.  As of last December Facebook acknowledged and it was published that their algos were going to reduce fan page engagement.  Here is the article:  http://adage.com/article/digital/facebook-admits-organic-reach-brand-posts-dipping/245530/

So we looked at the last 25 posts for one of our smb's which covered slightly more than 2 weeks.  I haven't gone back to measure or average fan page engagement from last year, but before the drop started occurring this smb probably got engagement in a range of from 400 to 1500 people.   

Our average engagement over the last 25 posts= 240 people.  Yikes!!!   That isn't a drop.  That is falling off a precipice.  I guess FB wants our advertising $$$.   How about you??
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Matt Riggleman

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Google - Highlighting 'Buzzwords' on Branded Local Knowledge Graph Business Reviews

Saw something interesting today - which wasn't this way yesterday. When doing a search for my company - the knowledge graph pops up - and displays 3 reviews - this is not new. However, as of today, one of the reviews listed is one torching us - with the phrase 'BUYERS BEWARE' in bold. That phrase is NOT bold in the review itself - but Google took it upon themselves to call it out AND to bold it in the display as though it was part of the search query. The review is not considered one of the 'most helpful' by Google of our 80+ and was made several years ago.Thanks Google - this seems incredibly susceptible to spam? Has anyone experienced this? 
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3 comments
 
Ha - well - in regards to my previous question - looks like through the magic of syndication and/or a single irate custom, that phrase in conjunction with our brand is listed in several prominent places. Unfortunately, looks like Google got it right this time. 
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Discover ways to improve ad outcomes and boost return on investment for you and your clients. http://pdqpro.com/adx-opp/
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SyCara Local

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"What does your company even do??" We get this question all the time about local SEO. What are some annoying questions you get about #SEO or #localsearch #marketing?
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Chris Walker

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Anyone else seeing 'search location' being defaulted to just the State setting instead of City, State today? Both logged in and not for me.
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McKay Allen

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Ownership language was used 78% more in converted calls than non-converted calls. 
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Bill Bean's profile photoSeymour Green's profile photo
2 comments
 
Hey Bill. In essence, it means taking absolute control of the call. For example, when an inbound call is received, the salesperson "takes control" of the call by establishing that the caller has sought out the right help. The salesperson acts and speaks in confidence in such a way that it seems that the sale is already in their hands, and that there's no question about whether or not the salesperson can meet their prospective caller's needs. Hope that helps.
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david oremland

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At least in my community of Local Search folks, I was surprised not to see comment on this WSJ article on ReachLocal and Yodle :http://online.wsj.com/news/articles/SB10001424052702304626304579505590654385248?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702304626304579505590654385248.html

My experiences with both go back a few years.  Neither was good or was helpful to smb's.  In fact in 3 cases they were costly and in 1 case definitely harmful.

None of the 3 cases generated a complaint to the FTC.   The question is how many smb's have problems with these or other providers and don't generate complaints to the FTC.  I'd guess the number is an enormous multiple that the article and the FTC reference. 
Thousands of small-business owners pay to get their products in front of potential customers on search engines, but a growing number complain that online marketing firms make promises that don't pan out.
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Chris Gregory's profile photoBill Bean's profile photo
6 comments
 
+david oremland glad you shared this. not sure how I missed it in the first place, thought i was paying attention.

We've got a client who was with ReachLocal. They made a mess of things. Similarly, another client wasted a bunch of money with YellowPageCity.

I think this sort of work (i.e. local) just doesn't scale.
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