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martin shervington
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Academy Members' Posts  - 
 
A Masterclass in Google Collections. (60 mins)

Want the best information first?
Join here: https://www.plusyourbusiness.com/join-the-academy/
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Jenga Jose's profile photoBrian Wilkins's profile photo
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BabypantsTv

Google+ Tips!  - 
 
Hello martin Sir ,

I just found you and i am your fan , You have so much of knowledge and giing it to others , its really a noble work.

Sir i wanted to know how a brand page can be verified on g+.I mean how you verify your page whats the process ?

p.s i have one g+ for my website and 2nd g+ page for my youtube channel , i want to verify both pages thats why i am asking please help.
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martin shervington's profile photo
 
Thank you :)
And there is no pathway I now know of to get Brand Pages verified - only Local listings.
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martin shervington
moderator

Google News  - 
 
Google Economic Impact Report. (DOWNLOAD)
Check it out here...
https://goo.gl/RvcyBN

Thanks +Google Small Business
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martin shervington
moderator

Academy Members' Posts  - 
 
G'day PYBers!
If you are interested in #localbusiness  and #reviews  you will want to check this one out for sure. Enjoy :D
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Did you enjoy the article Alvin? :)
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Can you tell me how this is done? She has embedded clickable videos at the 4:08 part of video within this video..

https://youtu.be/QKPNkzHmmn0
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martin shervington
moderator

[Moderator Announcements]  - 
 
Would you like to work with us?
We have a load of projects on the boil that could do with your skills if you are into:
Analytics
Adwords
Content Marketing (writing skills)
And much more...
Subject your information here:

http://goo.gl/forms/JHLn7xtuN6SnAnTW2


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martin shervington
moderator

PYB Team Resources  - 
 
Adwords and Analytics - an opportunity for members:
Do you have at least 2 years experience in both platforms, and have passed your tests with Google?
If so, please contact me at martin@plusyourbusiness.com with the hourly rate you charge.
Thank you :D

p.s. hope you enjoy this post too :D
 
7 ways to use Google Analytics: to help understand your audience (NEW)
So often with Google Analytics, we can get caught up in the detail that we miss the big picture. Here is a helping hand to get you moving.
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Auckland Insurance - Vlad Ivanov's website's profile photomartin shervington's profile photo
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Thank you +Auckland Insurance - Vlad Ivanov's website!
This is home to our own podcast: http://podcasts.plusyourbusiness.com/
And more coming soon...
(I don't have a list of others I've been a guest on)
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martin shervington
moderator

PYB Team Resources  - 
 
G'day to everyone in the PYB community.
Want to stay busy over the weekend? Well, this should be perfect for you to feed you mind...
Enjoy!
 
'Likes’ Are Not All You Should Like
In Managing Your Brand’s Online Community

I just finished a new article on the importance of managing a community - I should have used the words moderator or administrator in the article as well. As the moderator or administrator of the community is also doing community management. Either way, I have found that many times the management of a community, especially with big brands is often ignored by both the creative, and Ad agency as well as the client. It is possibly one of the most important places to gather marketplace intelligence and measure sentiment - all jobs done by trained analysts anywhere else, but community management (informal data) is often left ignored. I thought I would write a piece that might explain the importance, and how to do community management well.

'Likes’ Are Not All You Should Like
In Managing Your Brand’s Online Community

Your brand’s community is out there in cyberspace and you may have someone “managing” it. But is that community manager (or social media manager) interacting with that audience in a way that could help turn them into brand ambassadors? The trick to your social media success is not just in appointing a community manager. It’s about knowing what he or she needs to do to develop that community.
Community is one of those perfect “social” words. It makes us all feel part of something larger; connected to people with shared interests and values. But we forget what it really means. A community is not about one part of it (in this case, your company or brand) throwing stuff out there to get other people to react. It’s not about just counting up the “likes” and feeling good about being well-received. Of course, there’s nothing wrong with wanting to be “liked.” That’s a basic tenet of humanity. We all want to be the popular kid in class. But a true community, a thriving community, is one that is engaged; one that discusses things; that spreads the word when there’s something new to say or there’s an interesting insight to share. It’s one that listens to what others have to say; that invites feedback and commentary. It’s like a relationship – one that needs nurturing with ideas, empathy, curiosity and support.
I find it ironic that for all the talk about the power and importance of the online community for your brand, there’s little discussion about the role of the person who’s in charge of making that community thrive and work on your behalf, driving revenue for your brand.
Many marketing people will hire a community manager – often someone young and for a starting salary – and feel that they’ve addressed the need. But knowing how to interact with a community is different from managing it. Managing suggests a top-down approach when what you really want is a level playing field, an equal relationship with the people who prefer your brand. They should be like friends, not some faceless crowd you hope will follow you just because you’re offering something they might want. People distrust authority until they learn to believe it through conversations and helpful exchanges of information.
I know for a fact that a large grocery chain in Canada spends hundreds of thousands of dollars on content for their social media platforms. But they don’t care what is said in the community afterwards - unless it is negative. They’re just happy to see the likes rolling in. And they feel that if they’re liked, they’re successful. But just like the example of the grade school student who wins a one-off popularity contest, based on something they did or how they looked that day, the victory is a bit hollow. And they might very well be forgotten the next day when something better comes along. Using social media in this way is not taking advantage of its potential. That is just a marketing initiative using new tools in the old way.

Best Brand Friends Forever - BBFF’s

One of the most important things to think about is patience and an investment in the long-term relationship with your customers and potential customers – or “brand friends” as I like to think about them. (Or maybe they should be called your BBFFs, Best Brand Friends Forever!) The community manager needs to take the time to get to know them, to learn what they do and what they like. This patience may seem counter-intuitive in the fast, clicky world we live in. But building social relationships and social network analysis (research and networking) take time.


Here is an easy guide for what a community manager should do.

Do your Research

Be truly invested in followers; the target communities; and the people you hope to engage with.
Be familiar enough with the content to be able to comment meaningfully or have access to the right person in the company who can help answer and direct the messages on a daily basis.

Engage in a meaningful way

Change from thinking from “It’s all about me” to “It’s all about them.”
Focus on engagement as the most important metrics for ROI. The raw number of "Likes", comments and retweets don't mean anything.
Measure the level of investment, loyalty and engagement to determine whether social media is "paying off."
Identify Community or industry influencers. We are all looking to build connections with the right people. To start off any project, a community manager will type in “key words” that pertain to their brand and within 5 seconds they’ll have a list of influencers and people who are talking about those keywords. Right away, they have new people to check out and add to lists so that they can follow them and start the relationship process.

Appeal to Noble Motives

Nurture engagement opportunities. Each social network site can be an ideal place for producing and promoting content. Keep track of who they are.
Go to sites and profiles for people in your community to learn more about who they are.

Start a social network analysis project. (SNA)

Social Network Analysis (SNA) is a method for researching and visualizing our social connections to different people and communities. It also analyzes that connection power, leading us to identify how we can best interact to share knowledge.

Be a Good Listener

Remember that while there are people you can see who interacted with your content (e.g., you can see they left a comment or mentioned you in a share), there may be other people and interactions you can’t see.

Source the programs that help you follow your content as it is shared across the platforms. Some of the obvious programs are Hootsuite and Sprout Social. Less well-known but amazing programs are Audiense, Cicsion. And Quintly - I really like Quintly - it dives deep into your community and illuminates what your competitors’ communities are doing!

Research content shares or retweets to find new people to connect with. For example, when readers share or reshare content, they don’t always mention you so you won’t necessarily know they’ve shared the content. By using certain programs – (KissMetrics is a brilliant program to use to set up tracking without writing code!) - a community manager can see those interactions and then start to add those people to a list of engaged community members or target market list.

Make others feel important - and do it sincerely

Highlight Expertise With Helpful Tips or intelligent/insightful comments Relationship marketing should be top priority on all social media sites. What can you can do or offer to help others succeed? That may seem odd to some people. Shouldn’t you just be talking about yourself and your brand? The answer is no. By elevating others, you ultimately elevate yourself in most communities. Promotion of anything—even self-promotion—is an ongoing task. Constant and blatant self-promotion is a bad idea. Review Dale Carnagies - How to win friends and Influence people. It was written in 1936, but it still covers all the basics. All community managers should review Six Ways to Make People Like You.

Be subtle and come up with a commenting strategy to engage with other people’s content. That is a strategy all on its own: engage with other people’s content to ultimately build your own brand awareness and build credibility.
Comment on others’ posts with helpful information.
Dive head-first into engagement on other people’s updates.

Understand your community’s curiosity – and feed it

Find posts from different people in the target market and converse with them. Answer questions, offer advice or just keep things moving with thoughtful questions. This is how you become a thought leader. You are a curator looking for content that’s interesting and bringing it to others’ attention – sharing and acknowledging the wisdom. When others see how friendly and helpful you are, it fosters a relationship, drawing them to your brand and establishing you as a trusted resource. Engage with people in the communities you seek to target. Showcase your authority in areas they care about. Ask smart questions that bring people into a conversation. A private message, a chat message or a private hangout (and there are pros and cons to each), with someone you identify as interesting or a potential influencer. A real-time conversation via chat is always a great way to communicate with active community member.
They will look at the current followers and see those with whom they’re connected. Those friend-of-a-friend connections are very valuable. You already have something in common - your friend.
Join communities and attend online webinars and events on topics you’re interested in. Great conversations are going on so join in and make some connections! When the event is over, assess the people you really liked and put them in a new document to track them and continue engaging with them.

Give honest and sincere appreciation

Increase your visibility to build credibility. If you’re waiting for someone in particular to notice you and your brand, you may be waiting for a while. Why? It’s simple. They don’t know about you. You haven’t made yourself visible to them. All the social media in the world still does not take the place of actually reaching out to someone and cultivating a relationship with them.
Listen to the people you want to connect with. Help them become familiar with you by consistently liking their work, re-sharing their content (don’t forget to mention them) and being active in their comment section.

Think about a community for a brand in the same way that you think about the community of people whose company you enjoy. Social media platforms are ways for people to indulge in a rich relationship with others who go about life in the same way. You want to be liked. But you want to be liked for the right reasons. It’s more than a one-note relationship. Social chit-chat is as valuable as in-depth conversations that teach you new things. You want to have others engaged with how your brand sees the world. They remain loyal when they know they can trust in what you post, what you share and the kind of conversations you like to have.

I know this is not "new" news to all of you in 'my' community, but I hope you enjoy this, and I would love your input and feedback on the article.

+David Amerland +Dustin W. Stout +Eden Haugland +Mark Traphagen +Md Nurullah +Thomas Power +martin shervington +Rebecca Ruddle +Social Media Today +James Dearsley +Zara Altair +Kristin Drysdale

+Ann Handley- this is the product of your book! (Everybody Writes, it just took me a few months to get out of the gate)













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Tim Sweeney

Academy Members' Posts  - 
 
Google's AdMob Student Challenge

Listed below is information concerning Google's AdMob Student Challenge, see https://goo.gl/hIFu1B. The Challenge has students take their idea for an app, build it and then learn how to monetize it. This monetization occurs largely through enabling the app to show ads.

There are prizes such as a chance to visit the Google Mountain View HQ as well as win devices. Perhaps more importantly, it will help introduce students to AdMob which is a platform designed to help app builders in a number of areas.

A few additional items of interest:

* Registration, app and business report deadline is June 28, 2016
* Helpful tips from the judging panel https://goo.gl/cV84w1
* Useful forum concerning AdMob https://goo.gl/ZYYL0p
* AdMob help center https://goo.gl/SQkNO4

Apps have become an integral part of the online experience. Most of the data I've read indicates that users spend more time in apps than anywhere else online. On the other hand, getting users to actually use your app and stay with it is another matter.

I'm always on the lookout for offerings from Google that combine learning about Google products and education. Whenever I find something like this, I share it with local educators.

#admob  
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William Rock's profile photoJosé Roberto's profile photo
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martin shervington
moderator

PYB Team Resources  - 
 
Quick video to help Local Businesses get on the Map quickly! (NEW)

#smallbizweek #allthesmallbiz #googlemaps
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Robin Kirkley's profile photoChris Cargo's profile photo
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Effect Group

Questions?  - 
 
Hello guys, 
we have an issue to unite our Google Business with our Google Page(profie). Google business is created long time ago form another our owner's personal profile. Now we have a page where we share links and find new customers but when someone searches for Effect Group in Google the Business Pages appears. The page is verified but we don't use it.
We want to change the ownership of the business but I'm not quite sure if this is possible. I will be very helpful if you give some ideas how we can solve this problem.

Thanks in advance.  
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Oklahoma Transcendence's profile photoGeorgi Koprivarov's profile photo
7 comments
 
Great! +Effect Group . Good luck! :)
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About this community

Welcome to the ‘Plus Your Business!’ Community and Agency. About us: We have assembled a world class team to cater to all marketing needs for businesses small or large, with a real focus on Google for business. Leveraging the power of community you can achieve amazing things, including building your personal network and getting top positions in Google Search. Ready for the next step? The Academy is our paid membership. http://plusyourbusiness.com/join-us/ Over the coming years we look forward to helping you use Google products and services to transform your business or organization, including exclusive articles and videos. We are also here if need some extra guidance, so just ask. Please note, please do not attempt to solicit business. You will be politely asked to leave. This is not a place for consultants to find business. Also, no self-promo blogs, or events. Academy members can post at their discretion. (Engagement is the indication as to whether people relate!). Please do not promote other communities - one strike and out. Please do not promote your collections into the community. Posting policy: We reserve the right to remove any content without explanation.

martin shervington
moderator

Academy Members' Posts  - 
 
Hey PYB!
I've been busy this week...check out my latest on Customer Service on the PYB blog.
 
A Marketers Guide to Improving Customer Service. (NEW)
As part of my exploration using Talkwalker (on of our partners) I've been looking at how every business can use Social Listening...
(it is fascinating to see 'the mind of social')

https://www.plusyourbusiness.com/marketers-guide-improving-customer-service/

#customerservice   #marketingtips  
If you are looking to improve your customer satisfaction, then thinking in terms service is the way to start - it will give marketers an opportunity too.
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martin shervington
moderator

Academy Members' Posts  - 
 
Google Analytics course, anyone? :D
(free, and with an easy to use index and PDFs too)
 
An (almost) Complete Training Guide to Google Analytics(NEW and HUGE!)
I thought you may well appreciate a text and image guide, broken down into steps...
Enjoy!

#googleanalytics   #analytics   #training  
This Google Analytics Training Guide will give you just about everything you need to achieve better conversions from your website, one step at a time.
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Janil Jean's profile photoTim Sweeney's profile photoAda's Place's profile photoChuck Diesel's profile photo
4 comments
 
See
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martin shervington
moderator

PYB Team Resources  - 
 
G'day to you all in PYB!
We 'live' in Slack most of the time now, but please do know that myself and the crew will help you with any business questions in this community too.
And want to know more about the community in Slack?
https://www.plusyourbusiness.com/join-the-academy/
 
A Quick Guide to Online Community Building (NEW)
Some hints and tips on our latest approaches...

#community
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martin shervington's profile photoJosé Roberto's profile photoUrsula Streit's profile photo
3 comments
 
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martin shervington
moderator

PYB Team Resources  - 
 
Have an excellent Caturday!
You'll be one of the 78,000+ people who are living for the love of cats today...

#caturday #socialistening
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martin shervington's profile photoSimon Byrne's profile photoMonika Schmidt's profile photo
5 comments
 
no problem thanks again Martin
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Monika Schmidt

Local and Reviews!  - 
 
How to give the stars ;-)
⭐⭐⭐⭐⭐
 
One Star Hotel on Yelp

by Half Full on Go Comics
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Auckland Insurance - Vlad Ivanov's website's profile photoAlign Publishing LLC's profile photo
 
Thank you - with a smile :-)

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martin shervington
moderator

PYB Team Resources  - 
 
Are you ready to join us?
Myself and +Thomas Morffew​​ are picking up pace in this community. Here to help you grow your business!
 
It’s time for you and your business to join The Academy

The Plus Your Business Academy from +martin shervington is a world-class resource library and coaching package, enabling users to grow and engage their own communities

As a member of the Plus Your Business Academy, you’ll benefit from:

- Tips on how to build your brand on social media, get more reviews, and increase sales and conversions
- Exclusive content and Business Networking events in a private Slack community
- Exclusive weekly group coaching sessions (live on YouTube)
- Discovering how to get top results on YouTube and Google
- Latest hints and tips on Google For Business Apps
- Access to our Content Library (100’s of hours worth)

And much, much more.

Interested? Let’s get started today - https://goo.gl/AxpjyA
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Agata Joanna Jędrusik's profile photo
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martin shervington
moderator

PYB Team Resources  - 
 
Loads of tips here for y'all!
 
How to get 5 star reviews (inc. quick hotel case study). NEW
Just in time for SmallBizWeek.

#Allthesmallbiz #smallbiz #smallbizweek
When it comes to reviews, the Google Local eco-system is really starting to build out in this area, and I've given 200 five star reviews over the years.
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Janil Jean's profile photoStanton PC Repair & Sales's profile photoRobin Kirkley's profile photo
 
Star reviews are not only good to look at but they have SEO values as well. I think it's the best thing that you could do for your business whether offline or online.
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Daniel Lee

Questions?  - 
 
Hi everyone

I've just started a weekly series of vector icon designs. I'm looking to create at least one new vector icon a week on various themes, but hopefully ones that will be applicable to a range of businesses and websites.

I have created an vector eye design for the first week. Not sure what week two is going to be yet, but if you have any suggestions for icons you would like to see me design then please do let me know and I'll do my best to plan them in over the coming weeks.

Any feedback would be appreciated :)

#design #graphicdesign #vector #vectors #icon #icons #eye #eyes

I’ve been keen to design our own icons more recently so I thought I’d start a series of icon designs/icons that I will post at least once weekly. To kick us off, I have created some vector eye icons, what with them being the windows to the soul etc. and also how they could be quite... View Article
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Daniel Lee's profile photomartin shervington's profile photoAgata Joanna Jędrusik's profile photo
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That'll work!
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