Hey guys and girls,
I'm sure a lot of you already know or have heard of Google Adwords, but have any of you gotten certified? It's free for individuals to get certified and take the test, which you can then add to a resume and, in the process, have enhanced your marketing skill set.
I'm including a link to an article (below) that shows you step-by-step directions on how to registry, study, and, finally, how to take the Google Adwords exam (article written by Altaf Gilani on searchenginejournal.com
As you may know, Google is the largest and most used search engine out there, so knowing how to use Google and Google Adwords, as a marketer, small business owner, etc., is essential for online marketing success -- even if you primarily don't use Google. This is basic information for how online marketing works.
If you're interested at all in online marketing, advertising, and how to measure online campaigns then this is so helpful (and IT'S FREE). I encourage you all to check out the site, even if you aren't interested, and I hope this will benefit some of you.
Currently, I'm in the process of being certified and I've learned a tremendous amount on SEO, digital marketing, how Google works, and what digital advertisements have been most effective -- on Google.