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Abbot Rush

General Discussion  - 
 
 
Holiday season is upon us. More importantly, the brand new year is coming soon!

But just like any other periods, social media plays an important role during the holiday seasons. Brands and businesses will be blasting out their best promotions online, with the hope they will be making a lot of sales or visibility during the busy period.

Like it or not, Facebook will be a huge part of your success especially in the coming weeks, and you’ll be out of your mind if you are not using Facebook for marketing during this holiday season.

In this article, you will find the best ways to use Facebook marketing tips for the holiday season, to market and sell your products online.
In this article, you will find the best ways to use Facebook marketing tips for the holiday season, to market and sell your products online.
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Simon Owens

General Discussion  - 
 
A Bloomberg journalist set out to become an Instagram influencer. This is what it took to pull it off.
“Whatever you do in life, it helps to have a following.”
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Stella Jones

Digital Marketing  - 
 
Which Editorial Calendar Tool you are using ? 
Needless to say, Editorial Calendars are an amazingly helpful tool to rely upon & to flawlessly organise workflow in generating targeted & quality content.
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Da Video-Marketing immer wichtiger wird, arbeitet Pinterest jetzt verstärkt an Video-Pins. Alle aktuellen Infos --> http://bit.ly/pinterest-video-pins
 ·  Translate
Videomarketing wird immer wichtiger im Online Marketing. Seis in Facebook mit Facebook Live oder in Instagram und Twitter. Auch in Pinterest ziehen Videos langsam aber sicher ein und verbreiten sic…
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Simon Owens

General Discussion  - 
 
The top stars on the Musical.ly app get much more engagement from their live broadcasts than they do on Facebook Live.
Twitter is shutting down Vine, and pioneering live-streaming app Meerkat is dead. But that doesn’t mean short-form clips and live video are dead-end businesses. Two-year-old startup Musical.l…
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Caleb Cousens

SEO and Social  - 
 
🚀ATTENTION TWITTER USERS🚀

⏰At 8am PST / 11am EST / 5pm CET I will be discussing how to use Twitter Chats live on Periscope. 🎬

If you want to know how to make more connections, get more followers and drive more high-quality leads then follow me on Periscope and tune-in, or check out the replay at a later time.

Hope to see you there! ✌
https://www.periscope.tv/CalebCousens/
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Caleb Cousens

SEO and Social  - 
 
Social Media Automation Commandment #1
DO NOT AUTOMATE DIRECT MESSAGES

Try this experiment, go to Twitter and follow 10 new accounts at random.

Now wait a minute and then check your messages. Chances are you have at least a couple of Direct Messages from those same accounts. Some might just be a generic “hello” message, while others might actually try to be selling you something from the get go.

http://www.socialmediawizard.com/2016/10/18/10-commandments-social-media-automation/
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Simon Owens

General Discussion  - 
 
A good argument for why Instagram needs to lift its ban on links.
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About this community

Skip the queue to join: http://joinSMP.smhangout.com Are you a social media professional? Are you in charge of public relations or marketing for your business, or perhaps for promoting yourself? Use this community as a sounding board - talk to other professionals in the field, get advice and feedback on ideas and thoughts you may have on current, past, or future marketing campaigns, and we can have some water-cooler style chat as well, hopefully centered on the topic of social media, of course! Only active members may post, be sure to read the community policy BEFORE posting: http://policy.smhangout.com By taking part in this community, you agree to abide by the Community Policy. If you do not do so, the following actions may be taken against you or your posts. • A request/reminder from a moderator to post appropriately in the community • Removal of your post • Banning from the community In some cases, a moderator may decide to apply a higher level action against your or your posts immediately, without prior notice or warning.

Simon Owens

General Discussion  - 
 
The pro-Donald Trump subreddit is threatening to overrun the entire site and threatening to drive non-racist users away.
For the past 11 years, an eternity in internet time, Reddit has touted itself—repeatedly, and loudly—as the place to have “authentic conversations” online. For a variety of reasons, that sentiment has always rang hollow. Now, Reddit, in its goal to be a laissez-faire haven of (relatively) free expression, has been overrun by nationalist trolls. Its staff of volunteer moderators is losing hope in the site’s future.
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I’m just curious, have you ever wondered why sometimes even the simplest picture advertisements attract more customers than the more flashy ads? Most likely, those simple ads are simply following certain rules, while the flashy ads trade those rules for looking pretty.
…and why you should do research before attempting to do what no one else is doing.
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Charlie L

Social Analytics  - 
 
Are you using the Facebook Pixel correctly?

All the work you do researching and setting up a new Facebook ad campaign can be worthless if you aren’t tracking the results and then optimising the campaign.

If you don’t install the correct tracking then you’re flying blind. You won’t know if your campaign is delivering the desired results and you won’t be able to track your ROI down to the penny.

New article on SMT about how to setup the Facebook Pixel in your ads manager, how to install it on your website and how to create custom website audiences.
Are you using the Facebook Pixel correctly? All the work you do researching and setting up a new Facebook ad campaign can be worthless if you aren’t tracking the results and then optimizing the cam
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Gina Bégin

Tools and Resources  - 
 
#hashtag + Automation?

Used to use IFTTT; Zapier is just too darn pricey... what next?

Trying to find a solution to gather all the photos on Instagram that users have hashtagged us in (not @ tagged, but using our hashtag in the caption or comments) and have them auto download for us to go through and be able to re-feature. IFTTT used to have a "recipe" that pulled every photo from the hashtag feed and downloaded it to a specified Google Drive. Zapier has this function, but I ran out of my credits in 2 hours (ours is a popular niche hashtag).

Ideas? 
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Dang, I thought someone might have a solution here! :/
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The emoji trend is here and it is here to stay. Let's discover the best emoji marketing campaigns and see what you can learn from them to produce an effective campaign. Do you think emoji marketing is worth a try?
Emoji is everywhere. Here's the 8 best emoji marketing campaigns marketers should know and some tips on how to successfully incorporate them into your brand.
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Today's article shows an overlooked reason why you should have several ways to market your business. It also lists 19 ways to advertise.

Check it out now!
There’s an old saying that you should have at least 5 ways to market your business if you’re a beginner. And 15 if you’re not.
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Kevin McGuire

Tools and Resources  - 
 
In the world of business, connections mean everything. We’ve all heard the saying, “It’s not what you know, it’s who you know.” Well, with LinkedIn, it is a bit of both. The connections you make now in current jobs may help pave the way toward new, exciting opportunities and/or careers. And, when a tough situation comes along, such as loss of employment, you can be certain that your network will be who you will count on for your next job. In fact, an Adler Group survey back in February 2016 stated that 65-75% of job seekers found their next job through networking (only 10% found a job on a job board). Here are some other interesting stats to consider from LinkedIn (LI):
• 93% Employers Have Used LI
• 89% Hiring Managers Have Used LI to Hire
• 94% Recruiters Used LI to Vet Candidates
• Executives from all Fortune 500 Are on LI
• 90 of Fortune 100 are on LI
Even books for job-seekers such as What Color is Your Parachute, by Richard Nelson Bolles, which has been in print since 1970, has dedicated a chapter to LinkedIn.
So you’ve followed the trend and you created your LinkedIn profile…now what? Here are some useful tips on how to get the most from your LinkedIn page. http://socialmediaatoz.com/2016/10/04/ok-im-on-linkedin-now-what/ #LinkedIn #SocialMediaManagement #JobSeekers

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John Larase

General Discussion  - 
 
[Research] How much time does your team waste on Facebook?
Here’s what +NapoleonCat.com found out and its pretty mind blowing.

#SocialMedia #Productivity 
Part of social media marketers' job is to spend time on Facebook, Twitter, Instagram and whatever platform their brand and/or their target group use. This is natural since you can't effectively participate in a community without in-depth knowledge and understanding of its design and dynamics...
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