It's extremely disconcerting, +Janice Mansfield
, I agree. Especially if you knew the levels to which they were testing. This wasn't a case of 25 ppm, but HUNDREDS of ppm, from the recent test results.
This bunch seem like bad actors anyway. They've even started a phony website to lambast a GF blogger who was calling them to task for their contamination.
Either your product is handled appropriately to ensure that there is no cross-contact, or it is not. You can't simply put a product out there that's "sortof GF" and market it as safe. People will get sick, but folks like these seem to not appreciate or understand that at all.
Thank goodness we finally got our FDA to follow in Canada's footsteps and establish GF food labeling regulations. August 2014 can't come fast enough -- this company would have been subject to the penalties under those regulations if it had happened after implementation in August.