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Mark Marino

General Tech Talk  - 
 
Our new site is going to be on Magento. There are some great extensions that take care of the heavy-lifting such as pagination and canoncials. I am considering using the 'view-all' version to not only bypass the need for rel=next/prev, but also since it's the preferred method of Google.

Scenario: we have 150 products broken into 5 pages of 30 products each by default. The browser URL shows "example.com/sticks", the rest of the paginated series will show "~/sticks?p=2", and the view-all URL is "~/sticks?limit=all". Since Page 1 by default has no parameter (shows the first 30 products) would I still rel="canonical" to  "~/sticks?limit=all" on Page 1 or rel="canonical" "~/sticks" ?
1
William Harvey's profile photoDave Ashworth's profile photo
6 comments
 
+William Harvey great minds and all that :-)
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Hey colleagues! I'm doing a presentation on the impact of a successful seo audit. Do any of you have awesome stats I could use or know where to find some? Example: "we saw a 50% increase when we rewrote our home page content with better keyword research"
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Tony Lawrence's profile photoAshley Berman Hale's profile photo
2 comments
 
I think that's not going to be a very scientific presentation - Google's opaque and uses hundreds of factors. And the weight of the factors change and every site has a totally unique situation. So can you really measure that and make blanket statements?

Further, I imagine doing an audit does exactly 0 for your rankings. You have to actually implement the suggestions - that's what will drive change. Then you through in factors around prioritization, how fast you implement, outsourcing, implementing to the full proper suggestion vs partial configurations (which happen often), etc. 

So I think a better question would be - what's your goal with this presentation? 
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Dan Leibson

Google & Bing Tools  - 
 
Anyone have a 64 bit version of SEO Tools for Excel that is older then the current version (4.3.4) specifically looking for one where XPathOnURL was a pure formula and not interface?
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Dan Leibson's profile photoJan-Willem Bobbink's profile photo
5 comments
 
You can still use formulas, just a different syntax.
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Mark Taylor

General Tech Talk  - 
 
We have a new site going live shortly. The plan is to take the current site offline, replacing it 4 to 5 hours later with the new site. Are there any tips to ensure a smooth transition?
1
Mark Taylor's profile photoDave Ashworth's profile photo
13 comments
 
so is it just a new template?  

if so you need to make sure that the on site/page SEO is the same (if not "better"), crawl the site to make sure no issues and, again, use a 503 during downtime

you tend to find your issues come about post migration so review organic traffic, crawl data etc afterwards to spot anything untoward
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Ray Cassidy

Algo Impacts / SERP Changes  - 
 
A Penguin Query.

I have used LinkReasearchTools suite to identify and evaluate a large number of very poor links coming into a website I am helping with. I have compiled and submitted a disavow file to Google via Webmaster Tools and the link it offers for disavowal. So far (6-7 weeks and counting) there has been no change in status. There is still work to do on title tags and content quality. Has anybody any mileage with Penguin recovery processes and feel able to point out any other steps that need to be taken beyond the improvement of quality of the website content?
Cheers.
2
Ray Cassidy's profile photoChris Koszo's profile photo
10 comments
 
Honestly +Ray Cassidy , if it's a very dire looking link profile, I'd just redirect the key pages of your old site to a new domain and start fresh. I have more experience than I care to admit in this area, and that's what I'd recommend... If you're lucky enough that almost all of the bad links are pointing to your inner pages, then just 410 all these pages and copy the content to new URLs. Boom- all those links are essentially removed. If however you have a lot pointing to your homepage, then I'd just do the new domain dealio...

Ask yourself if you'd rather spend the next 6-12 months of your life cleaning up someone else's mess and being Google's slave and praying every day for an algo update, or would you rather start fresh and work on BUILDING something NEW with positive energy. I'm telling you, penalty recoveries can suck the life out of you unless you really know what you're doing and are able to outsource a lot of the mind-numbing work. You may wonder "what-if" but it's a lot less stressful than building something new. Also, if it's a client, you're getting paid either way so why not take the easier and assured route. My 2c.
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Nikhil Raj

General Tech Talk  - 
 
Anyone seen drop in Googlebot crawl stats for the past 10 days? 
1
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Chris Koszo

SEO Tools & SAAS Providers  - 
 
Need help with Screaming Frog guys, thx in advance. It's a great software but there's a seemingly glaring bug that's driving me crazy:

Why is it that when in the "List Mode", if I want to upload a specific list of URLs for Screaming Frog to crawl (I want to pull all the Title Tags for instance) it crawls them at a completely random order?! It even scans the upload and accepts it in the original order, but then when I watch it start to crawl the individual URLs it does it at complete random thus screwing up my careful sorting.

2 questions 1)How can I stop this? 2)How can I mitigate? In other words, is there a way in Excel to take a table of 20 colums and rearrange them in the original order based on the comparison of one column (the new order of URLS screamingfrog output) to another column (the original order of URLS before I put it in screaming frog).

Sorry but this is driving me crazy as I need to migrate a site tomorow..
1
andreas wpv's profile photoChris Koszo's profile photo
5 comments
 
+andreas wpv
 They don't come out sorted.. I don't know if it's because of the various threads (I tried only running one thread), but it doesn't matter. Also, alphabetical sorting is not the issue, it's sorting by another column, such as 'linking domains.' See my comment with my somewhat hacky but elegant solution ;)
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JR Oakes

General Tech Talk  - 
 
Does anyone know of a good document or design approval app with a solid API?  Thanks in advance!
1
Krinal Mehta's profile photo
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Dan Shure

Google & Bing Tools  - 
 
Anyone know when submitting a URL to the index with “fetch as googlebot”, do you use the hashbang or escaped fragment version?

Thanks!
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John Mueller's profile photoDan Shure's profile photoWilliam Harvey's profile photo
5 comments
 
+John Mueller thanks! in this case the escaped fragments seem to be chosen over hashbang -  but it's ok as long it's one or the other?
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Kathy Alice Brown

General Tech Talk  - 
 
Has anyone taken a look at Wix.com sites for SEO Friendliness?

Wix uses the Ajax hash bang stuff for dynamic loading. Their UI does provide ways to customize title tags etc .. but my focus here is that I'm seeing differences in the indexability from site to site.

I've briefly looked at three sites. One looked fine, everything appeared to be indexed. One just had the home page indexed. Now I'm looking at a third one which has some pages indexed, some not.

If you want to take a look at an example: loveoflifeinstitute <dot> com. The three spring retreat pages are not in the Google index.

My suspicion is that the second parameter is getting lost in the !# -> ?escaped_fragment  translation.

Yes, "get a real CMS" is one answer. But I would like to decide whether to unequivocally recommend against Wix to the small business owner (Weebly seems more SEO friendly) - or if these indexability issues can be worked around. 
2
Bill Bean's profile photoKathy Alice Brown's profile photo
10 comments
 
BTW - I was inspired to do a blog post on WIX and SEO and it's posted to my G+ profile. Thanks for the input all!
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Dave Zwickerhill

SEO Analytics & Measurement  - 
 
Can anyone point me in the right direction of how to use the GA Measurement Protocol to track PDF downloads server side?
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Dave Zwickerhill's profile photoStephen M. Harris's profile photo
4 comments
 
Checking the server logs is a great idea. It's cheap to do and gets you referrer data, which, depending on the client's motivation, might be all you need. It might be beneficial, rather than track downloads from external sources, instead redirect them to a landing page that hosts the file.
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We are developing a new responsive website, which won't be ready to launch for another two weeks. This is clearly quite close to the forthcoming algo update on 21st April. The current website isn't mobile friendly and as such, I'm a little nervous about getting G to index the new site before the 21st April.

Can you offer some advice (other than using Fetch as Google in GWT) to help inform G we have a mobile friendly site?
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Kathy Alice Brown's profile photoManuel Lemos's profile photo
7 comments
 
+Mark Taylor try to do 80% of the work just with 20% of the effort. I have written an article with what I learned to achieve that. You may read it here: http://www.phpclasses.org/blog/post/262-10-Tips-to-Adapt-PHP-Web-Sites-for-Mobile-Devices.html
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About this community

Technical SEO is a community to discuss the technical issues around building sites aimed at performing really well - for Google and users. We look at new technology and methodologies, help each other solve technical problems, and create experiments. We moderate! No self-promotion, no link dropping. We do allow links if you're creating a relevant discussion & adding value. If you have questions, ask a moderator. If you have basic SEO or marketing questions, we recommend checking out Google's Webmaster Central or one of the many other G+ communities. BELOW ARE LINKS TO FRIENDS OF THE COMMUNITY

Mark Taylor

Mobile SEO  - 
 
+Gary Illyes has confirmed .. "Breadcrumbs is worldwide, but site name is only US in English. We do hope we can extend our support for site name to other regions and languages, too."
 
Google has updated the way it displays search results in mobile devices to show the Site Name rather than the domain name, and Breadcrumbs rather than the URL. 
View original post
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Marviene Fulton's profile photo
 
Thank you for posting this!
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Martin Harris

General Tech Talk  - 
 
Indexing ( and ranking) search filtered pages

Just checking out red bubble and if you search for the term: "Game of Thrones T-shirts" they are ranking for their filtered page. They are doing this thousands of long tail terms ( and variants of those terms).

But rather than query string showing, it's the breadcrumb for a related page  (› Shop › T-Shirts & Hoodies)

I've always assumed that when it comes to search query results it's best practice to have sub category page as the clear canonical and to either exclude or remove query strings to stop duplicate content issues.

Can someone explain this witchcraft? :) 

Cheers

http://www.redbubble.com/shop/game+of+thrones
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Gerry White's profile photoAshley Berman Hale's profile photo
2 comments
 
I see what you mean - there's a mismatch of the page (top level) and the rich snippets for the breadcrumbs.

It's weird - the breadcrumb is misconfigured, but not in the way that I'd expect based on what's in the SERPs....


<div class="breadcrumbs">
          <span itemscope itemtype="http://data-vocabulary.org/Breadcrumb"><a href="/shop?ref=breadcrumb" itemprop="url"><span itemprop="title">Shop</span></a>
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Ry Bacorn

General Tech Talk  - 
 
Is Hillary Clinton a democrat?
Yes, she is. But is this really the top Google search after "how old is Hillary Clinton"?
According to their tweet yesterday, it was (sorry, scary link drop ahead): https://twitter.com/googlepolitics/status/587367091709313024 

But, it seems a bit silly that so many people are searching this (unless the internet really only cares about KK's derriere). 

Some ad hoc analysis: Google Instant will return the query if you drop in "is hilla" leading you to the first option of "is hillary clinton a democrat". That could lead to many searches if users are going with the first option. 

Looking at Google Trends for a few different time frames we can see that it's not that popular of a trend. I'm unable to get data for it unless I start at Jan 2014. The partial data in April is nothing compared to March or Feb for the query "is hillary clinton a democrat". Of course there's a delay in the data for the last few days: 
- <img src="is hillary clinton a democrat Google trends" alt=";)" />

Adding a more general query "hillary clinton democrat", we see this query is significantly more popular: 
- <img src="hillary clinton democrat Jan '14 - April '15" alt="" />

Then, when I narrow the date range to start at March/April 2014, those trends become even less appearent:
- <img src="March '14 - April '15" alt="" />
- <img src="April '14 - April '15" alt="" />

My questions: are algorithms putting more emphasis on questions to the point where they expand on general queries? This seems odd since I thought stop words were dropped from queries. Or are they simply trolling MSNBC's SEOs to create content around the topic? 
4
Ry Bacorn's profile photoJaimie Sirovich's profile photo
3 comments
 
I doubt it's question-specific.  What you may be seeing is Google trying to recognize a trend since there's a spike right now in interest.  I'd expect it to get better when it has more data.
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Justin Snider

General Tech Talk  - 
 
If you have reviews that show up in SERPs and it shows the break down of "1 Star, 2 Star, 3 Star..." reviews - is there a way to change the order of these? 
1
Jaimie Sirovich's profile photoWilliam Harvey's profile photo
2 comments
 
Unfortunately not, this is down to Google's discretion.
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Mark Marino

General Tech Talk  - 
 
I'm trying to wrap my head around RSS and XML #sitemaps. Does the preferred RSS Feed mean an actual old school RSS feed, like the NY Times nytimes.com/services/xml/rss/index.html

Or is the semantic markup in the XML file need to be RSS 2.0 -- such as <link> instead of <loc> and <lastPubDate> over <lastmod>? http://cyber.law.harvard.edu/rss/rss.html

Or are these all connected? Meaning you create an RSS Feed that gets pulled into this XML file?
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Tony Lawrence's profile photo
 
I generate my sitemap with a Perl script (see http://aplawrence.com/Web/influencing-google.html ).  It uses 
 <loc> and <lastmod> and WMT is happy with it.
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What does Frank Zappa and canonical URLs have in common? They both show up on almost every link on this page: http://www.discogs.com/artist/92623-Frank-Zappa
All of the navigation items on the left side of the page are canonical to the original page and load the same title, H1, image, copy, etc. but the album info is different. Is rel=canonical the best way to handle all of this duplicate content? I could see trying to craft unique titles and meta descriptions for each page, but writing 30+ pages of unique content about Frank Zappa is more work than I can handle. What about making the titles and descriptions and H1s unique and keeping the rel=canonical? Is that crazy?
1
Ashley Berman Hale's profile photo
 
Fav post opening evar. 
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Mark Marino

General Tech Talk  - 
 
Structured data.... does Google prefer Schema.org over RSFA and microformats.org? Or does it matter, as long as it's clean, validated code? I've been noticing that Google is showing 3-4 competitors' markup in the SERP (2 using microformats.org) but still not us (and we're top-10 for these same competitive terms) and ours is valid. 
Nine years ago we launched microformats.org with a basic premise: that it is possible to express meaning on the web in HTML in a simple way—far simpler than the complex alternatives (XML) being promoted by mature companies and standards organizations alike. Today microformats.org continues to be ...
1
Randy Milanovic's profile photoRick Bucich's profile photo
2 comments
 
Without seeing an example, tough to say except that the mark-up isn't cause and effect (you can't force it). That said, often when rich snippets isn't displaying as desired, something else is being shown such as inventory count, breadcrumb etc. 
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Mark Taylor

General Tech Talk  - 
 
I have a question on tabs. I appreciate that if the content within the tabs is dynamically served using scripts, JS, Ajax or other, then the content may not be visible to Googlebot et al.

However, if it's served via CSS and can be seen when I view-source then the Bots can see it, and as such, it's ok. Is that accurate?
2
Trey Collier's profile photo
17 comments
 
You can kinda see a remnant of this on this page +Dave Ashworth 

http://goo.gl/QtbkV5

Next to the Product Review "Stars" under the H1 (assuming...didn't look)   there are two links to the right of those stars.

Below the basic info they used to have more tabs for the things I mentioned above.    But alas...they are marching forward with new design.    LOL
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