Stream

 
We are developing a new responsive website, which won't be ready to launch for another two weeks. This is clearly quite close to the forthcoming algo update on 21st April. The current website isn't mobile friendly and as such, I'm a little nervous about getting G to index the new site before the 21st April.

Can you offer some advice (other than using Fetch as Google in GWT) to help inform G we have a mobile friendly site?
1
Mark Taylor's profile photoKathy Alice Brown's profile photo
6 comments
 
If there are too many URLs to Fetch and Submit - make sure your XML sitemap is up to date and submitted to GWMT. Also, just found this tool which bulk checks URLs for mobile friendliness: http://www.urlitor.com/mobile  Might be of use to you.
Add a comment...

Reuben Yau

General Tech Talk  - 
 
Today just started seeing a DMOZ description appear as the snippet in Google serps for a site, even though it uses noodp, anyone else seeing this?
1
Jaimie Sirovich's profile photoMenachem Rosenbaum's profile photo
4 comments
 
I have seen it lately on an old site (also for inner pages not only the home page)
using the noodp did the job
Add a comment...
 
I thought it would be interesting to discuss a detailed comparison between private and personalized search: the following infographic refers to a number of questions like differences in ad monetizing, localized results, transparency issues, SERPs layout, but you might think of additional things to add to the list, right?
1
Trey Collier's profile photoNevyana Karakasheva's profile photo
3 comments
 
Thank you for your input Trey, it's much appreciated:)

There are a  lot of variables to take into account when drafting such a comparison, thus examining 4 or more search engines would be devastating for a content format like an infographic.  We have selected the strongest (and most familiar to the majority) example of a search engine offering personalized results and have compared its practices to a search engine that in the past couple of years is gaining much popularity and supporters thanks to its privacy-protecting policy.

Adding more search engines to the study would have, as you've noted, added a more diversified view to the topic, but it would also have affected the comprehensiveness of the comparison - a thing that we did not want to compromise with.
Add a comment...

Bryan Thornberg

General Tech Talk  - 
 
I am working with a client that shows up very well (#2 or #3) for a keyword in the targetted DMA via a tablet or desktop but not at all when viewing via a mobile phone. Any clue why this would happen? is it reverting to the national search result on mobile? Is there something wrong with my site that makes it not work correctly now vs in the past? 
1
Bryan Thornberg's profile photoWilliam Harvey's profile photo
6 comments
 
+Bryan Thornberg
>> Are you referring to local listings when you say "reverting back to national search"?
Add a comment...

Nikhil Raj

General Tech Talk  - 
 
 
I have a larger version of an image hyperlinked from its smaller version which opens in a lightbox when clicked. The code looks like <a href="link to large image"><img src="link to smaller image"></a>

Google is behaving strangely and is showing the larger image in image search results instead of the smaller image. Normally Google shows what is inside the img tag, right? Or did I miss anything? Note: The smaller image has a size of 300x350.
2 comments on original post
1
William Harvey's profile photoTony “Tiggerito” McCreath's profile photo
6 comments
 
You could use x-canonical on the large images to tell Google to use the small ones: http://googlewebmastercentral.blogspot.com.au/2011/06/supporting-relcanonical-http-headers.html
Add a comment...

Bernard Fisher

Technical Audits  - 
 
Hey Guys,
I am working on a consolidation project of a large brand websites. 
This brand have used very spammy SEO techniques in the past and now is spring cleaning time.  

Once upon a day, the strategy was to create as many similar website as possible to gain more real state in the SERP for a given query. The result is that a lot of the sites are currently penalized for many reasons, however the sites still bring a significant amount of direct users.

We want to consolidate all those sites and point everything to the main brand site.  
The question is: If we redirect everything through an Adserver that sits on a different domain and is noindex to the main brand site can be in harmful in anyway?

We just cleaned the main brand site from a manual penalty and we want to avoid doing anything fishy

I really appreciate any input.
Thanks. 
2
Chris Koszo's profile photoBernard Fisher's profile photo
13 comments
 
+Chris Koszo , I think it would be a JS redirect to a third party  domain, then another 302, just like a traditional adserver works, correct? This way I would hope that there is not a chance that google might think it is a spammy move and possibly penalised the site again. The site did very abusive seo techniques in the past and now it is only clean seo. We need just to redirect the direct traffic from those spammy sites to the main site without putting the main site in any risk. 
Add a comment...

Hyderali Shaikh

General Tech Talk  - 
 
Hi Guys,

One of my client's website is displaying This site may be hacked on SERPs. And it is ranking for competitive term on 1st position. But it is only showing for homepage on google & none for the other pages.

I went through the webmaster tool -> security issues & found some very weird URLs which were hidden inside the website. My developer removed them & we fetch each & every page in Google.

But when I see the crawl error, it shows 600+ Not Found 404 page. When I clicked on one of them, it shows me some different URLs from another ecommerce site. And all those 404 are related to some or other ecommerce site. I don't know how & when they've been linked but I'm very curious to know as what steps should I take further.

Because of that label, traffic dropped & CTR seems to gone down. I presume that after seeing that label no one is clicking on the site.

Would be glad if you people can help.

Thanks.
2
Michael Cloke's profile photoPaul Edmondson Magician's profile photo
14 comments
 
Hackers use sites as parasite sites to manipulate the SERP's but they need access to the money site surely. That is why many 2.0 sites are set up and spammed and then a 301 redirect is applied
Add a comment...
 
Google has been nagging me for months about "mobile usability" issues.   Today I found some time to do a mass change of some 4,000 pages.  I know I missed some and probably broke a few, but I'll get to those over the next few decades.. 

Not having any expertise in "responsive design", I have no idea if what I did will make Google happy.   Sample page is http://aplawrence.com/Web/responsive_design.html  - anyone here know if that will smooth their feathers a bit?
1
Tony Lawrence's profile photo
6 comments
 
Oh, I see:it couldn't load the CSS.  I have to figure out why :)
Add a comment...

Rick Bucich
moderator

General Tech Talk  - 
 
Genuinely curious why eBay would be doing the following:

1) http://www.ebay.com/sch/i.html?_nkw=aston+martin <link rel="canonical" href="http://www.ebay.com/sch/i.html?_nkw=aston+martin" ></link>
<meta  name="googlebot" content="noindex" >

Separate page:
2) http://www.ebay.com/sch/Aston-Martin-/157054/i.html
<link rel="canonical" href="http://www.ebay.com/sch/Aston-Martin-/157054/i.html" >

1) why add noindex just for Google?
2) why specify a canonical to self if you are adding noindex?
3) why not canonical to the page you want indexed #2?

I have my suspicions 
1
Rick Bucich's profile photoJaimie Sirovich's profile photo
7 comments
 
+Gerry White Nah, that was a bunch of spammy stuff they were doing, not unintentional duplicate content.  +Alistair Lattimore The thing is I don't think they can actually do this ever, unless they would run the 2 queries at interval, verify the documents are 99% the same, and then canonicalize to the category only then.  For a lot of searches, that wouldn't happen, and even then, the documents are almost guaranteed to be in a different order because one is ranking by keyword ranker, and the other probably by popularity or similar metric.  A lot of the time the documents would be < 99% the same.
Add a comment...

About this community

Technical SEO is a community to discuss the technical issues around building sites aimed at performing really well - for Google and users. We look at new technology and methodologies, help each other solve technical problems, and create experiments. We moderate! No self-promotion, no link dropping. We do allow links if you're creating a relevant discussion & adding value. If you have questions, ask a moderator. If you have basic SEO or marketing questions, we recommend checking out Google's Webmaster Central or one of the many other G+ communities. BELOW ARE LINKS TO FRIENDS OF THE COMMUNITY

Mark Taylor

General Tech Talk  - 
 
I have a question on tabs. I appreciate that if the content within the tabs is dynamically served using scripts, JS, Ajax or other, then the content may not be visible to Googlebot et al.

However, if it's served via CSS and can be seen when I view-source then the Bots can see it, and as such, it's ok. Is that accurate?
2
Trey Collier's profile photo
17 comments
 
You can kinda see a remnant of this on this page +Dave Ashworth 

http://goo.gl/QtbkV5

Next to the Product Review "Stars" under the H1 (assuming...didn't look)   there are two links to the right of those stars.

Below the basic info they used to have more tabs for the things I mentioned above.    But alas...they are marching forward with new design.    LOL
Add a comment...

Jefe Birkner

General Tech Talk  - 
 
We have a parent site with many smaller sites, each smaller site has their own TLD
For both user navigation and also vanity reasons the brand owner wants to move all of the sites to subdomains.
The TLD's have been around for years.

We plan to duplicate the original content from the legacy TLD onto the new subdomains,
If we rel=canonical and identify one or the other as definititive;

A) Which should we identify as definitive
B) What types of trouble should we expect to encounter
C) What other steps should we take in order to protect domain authority?
1
Richard Hearne's profile photo
8 comments
 
FWIW your example may not be relevant, but if I owned those three product domains and then bought http://cars.com I'd use subfolders rather than subdomains. Simply because tires, bumpers and brakes are children of cars rather than siblings. Hope this helps.
Add a comment...

Gerry White

Algo Impacts / SERP Changes  - 
 
Anyone implemented the code for search site links ? - how long did it take? 

Using GTM we put in the site search sitelinks code (JSON LD) and about a week later I am still waiting for Google to pick this up, I want to roll this out to other clients.... 

- I have checked and validated (all ok) 
- it already has a sitelinks search box which goes to google results 

is there anything else I need to do? the site search is blocked from Google, but the articles I read say this isn't a problem. 

Any one else done it ? (other than Moz) 
https://developers.google.com/structured-data/slsb-overview

An example of the code - 

<script type="application/ld+json">
{
   "@context":"http://schema.org",
   "@type":"WebSite",
   "url": "https://www.example-petstore.com/",
   "potentialAction": {
     "@type":"SearchAction",
     "target": "https://query.example-petstore.com/search?q={search_term_string}",
     "query-input": "required name=search_term_string"
   }
}
</script>

Cheers! Gerry 
1
Toni Anicic's profile photoGerry White's profile photo
10 comments
 
Ah sorry - if google are already showing the search box but it goes through to Googles own results - this is actually what I am trying to fix / avoid, as most of their search terms are triggering competitor ads (two above their own results), plus their own search pulls in some cool results! I think I just need to wait a couple more days! 
Add a comment...

Rick Bucich
moderator

General Tech Talk  - 
 
I'm curious if any folks here have any thoughts regarding  +Eric Rubin's question over on Moz on making a map SEO friendly.
http://moz.com/community/q/seo-best-practices-for-embedding-content-in-a-map

The question is excellent and one I encounter frequently myself because users tell us they prefer that experience.
Here's the site he uses as an example: http://sf.eater.com/maps/the-38-essential-san-francisco-restaurants-january-2015

The current approach du jour is a hybrid javascript map and adjacent visible (crawlable) list view along right or left rail. 

That said, I'm imagining what he wants could be accomplished if the places on the map are displayed in a list/grid view with javascript off or if requested by user  -  along the lines of Google Images (with JavaScript off). The fact that someone hasn't done so yet is the limiting factor.
The Help Hub - Everything you need to know about Moz. Questions About Inbound Marketing? Visit the MozPost for guides, articles, and other online marketing resources. Visit the Q&A Forum to read questions with answers from industry experts. Search. All of Moz, Help Hub, Q&A ...
2
1
Jaimie Sirovich's profile photoTrey Collier's profile photoKsenia Dobreva's profile photo
2 comments
 
For local businesses... +Jaimie Sirovich and +Moz I believe has the best current best practice.....until it changes   LOL
Add a comment...

Maja Jovancevic

General Tech Talk  - 
 
Hi everyone. 
There is a big trend in design right now, that goes against +John Mueller 's advice on tabs and seo. The idea is to present content behind tabs (or in slides) (sometimes it would be  important content, intended to rank) and add a bit of code such as example.com/services#branding which would separate tabs (or slides) for Google. Will that bit of code help in any way? I've found a LOT of experiments online, but none of the pages actually had the code changed, EXCEPT: http://www.online.colostate.edu/intro/degrees/systems-engineering/overview-c.dot?_info and it doesn't work, as you can see.
Any thoughts?
3
Tony “Tiggerito” McCreath's profile photoDenver Prophit Jr.'s profile photo
13 comments
 
That is why I kept saying to use bootstrap. +Tony McCreath would be correct in that the higher on the page the content, the more weight it contributes to relevancy. The only method used in bootstrap tabs is div ID's & CSS. You can also do some data-target javascript classes from bootstrap for browser display effects.
Add a comment...

Chris Koszo

Algo Impacts / SERP Changes  - 
 
Re: Doorway page penalty...  What's your gut feeling guys, do you think this will hurt large ecommerce and enterprise-level sites or more of the small business local spammers such as plumbers, locksmiths etc.?

I have a feeling it's the former, because the phrasing includes "Sites with large and well-established doorway campaigns might see a broad impact from this change."  And also, "...is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?"

How does Google determine what is an integral part of my site’s user experience? I have a feeling some big sites are going to be taken to the cleaners.

Does anyone have any examples of large sites that are using "doorway pages?" Do you think Ebay is safe for instance, with /svh/ vs /bhp/?
3
Mark Taylor's profile photoAshley Berman Hale's profile photo
5 comments
 
The post just says they updated the guidelines  ---  and that is live. 
Add a comment...

Gerry White

General Tech Talk  - 
 
Delivering regionally specific content - same URL 

hi Guys, I am hoping that you can tell me if there is a solution to delivering different content on the same URL that can get indexed, does it involve the VARY header ... I have been googling a solution but can't find a good one.  

People from the UK vs People from the US see different pages, some pages are only available in some regions as well! 

My next step is to persuade the client to use subdirectories for each region, but would love to look at not making major changes to a site already indexed. 

Cheers! 
1
Jan Koenigstaetter's profile photoGerry White's profile photo
7 comments
 
I read that link, but I couldn't understand how to tell google to do it. I think I studied it far too long… any ideas? 
Add a comment...

andreas wpv

General Tech Talk  - 
 
sitemaps for Google

The limitation to 50,000 urls ... how does that work with hreflang in the sitemaps? does each href entry count as a url against these 50k? (we have some 200 countries :-| ) 

+John Mueller 
4
Jefe Birkner's profile photoJohn Mueller's profile photo
5 comments
 
That doesn't matter so much, as long as you're not creating a sitemap file per URL (which would be pretty inefficient :-))
Add a comment...
 
Hi all,

Of late I've been having various discussions with developers and SEO/Marketing departments regarding mobile and Google.

As we all know, Google have publicly stated they prefer responsive designs over dynamic or separate URLs, and to me this is only a suggestion and not a requirement for better rankings - Google have also publicly stated this.

But having worked with a number of large international sites heavily geared up on A/B and multivariate testing to improve UX, responsive designs simply doesn't cut it. Whereas the alternative allows you complete freedom to change the design/messages to improve UX/conversions without affecting the desktop version.

I've seen large sites convert to responsive only to end up with bloated code to satisfy both mobile and desktop UX, resulting in over complex bloated code and slower loading.

So I'd like to ask the community of their views and experience, and at what point would you suggest moving away from responsive to dynamic/separate URLs?

 Do you analyse the business/site/market and make an assumption that they should optimise for mobile using responsive or the alternative? What criteria do you use?

It would be great to hear your thoughts on this.

William
6
Jaimie Sirovich's profile photo
11 comments
 
+William Harvey I'm doing more research on this for my own development purposes, and I'd caution to carefully consider what's not doable because of Bootstrap or a framework rather than the DOM, JavaScript, and a particular string of HTML markup.  You can't control the order of elements per device size, and the idea that some layout isn't controlled by the markup is unrealistic, but I still think overall that responsive is the better play.  I'd rather do a few ifs in the presentation layer or even LESS/SASS than totally rip apart the application.  HTML isn't that heavy.  As for getting an enterprise application to even create the markup for something like Bootstrap, I won't comment much.  I wouldn't want to do it, or do it.
Add a comment...
 
Hi there,

One of my client asked if we knew about any technical SEO classes/training that could help their inhouse Seo team get more sharp about technical. Any recommendations? The only resources that are out there that 1st came to mind were either outdated or too "entry level"
1
William Harvey's profile photoAnne-Charlotte Lambert's profile photo
2 comments
 
Thanks William for taking the time. I'll give it a look!
Add a comment...

Ashley Berman Hale
moderator

General Tech Talk  - 
 
Has anyone here ever had to work through or troubleshoot a Nexternal ecom implementation (site is on Wordpress)? If so, I'd like to pick your brain. 

I'm having some doubts about this platform....
1
Ashley Berman Hale's profile photoAlistair Lattimore's profile photo
5 comments
 
Yaa for glowing reviews!!!111one
Add a comment...