A Community for Enterprise Level Search Marketing Professionals
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Warren Lee
owner

Discussion  - 
 
Mobile geddon has arrived.

Google announced that a mobile #seo penalty is rolling out, and officially rolls out 4/21/15.

However I believe it already started rolling out on 3/23/15 hitting sites with large amounts of 404 errors first.

My advice.

You can help prevent getting hit by this penalty by cleaning up your 404 errors immediately.

Ive seen analytics for three sites from different industries that have lost between 20-80% of seo traffic this week. 
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Warren Lee's profile photoDana Tan's profile photo
 
#mobilegeddon  - Use this hashtag to report your experience with the mobile SEO update.
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Warren Lee
owner

Discussion  - 
 
Am pretty sure no one blinked an eye about the 90% because it's largely a rank change in personalized results, and ranking tools can't account for that.
 
Interesting article on Hummingbird

From +Eric Enge I'm not sure that I agree with the conclusions he draws, but the article is well written and thoughtful and worth following to the end. What do you think Hummingbird actually is - definitely some room for discussion on the topic - I could be wrong and Eric could be right. Hopefully we can have a discussion about it. I left a few thoughts in the comments - let's hear yours.
On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as “Hummingbird.” In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had. One of my goals with this post is to help dispel […]
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Rick Bucich
moderator

Discussion  - 
 
An example of a very healthy backlink profile...if you're a spammer
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Rick Bucich's profile photoMoe Rubenzahl's profile photo
3 comments
 
I feel bad for the clients of 90% of the SEO "experts" out there. When people ask me about search, the very first thing I tell them is that the vast majority of search consultants are incompetent or crooks. 
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Dave Lloyd

Discussion  - 
 
Great live blog commentary on the current & future of SEO at Pubcon panel http://bit.ly/1lWtc4N
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Saju Mohan

Discussion  - 
 
Having desktop version and mobile version of your website? Here is what we need to know..


Specify the alternate mobile url of your site in you Desktop version site.

example: <link rel="alternate" media="handheld" href="the mobile url of your current page" />

Also specify canonical tag in your mobile version of site to indicate #Google that desktop version is the original page.

example: <link rel="canonical" href="http://www.example.com/page-1" >
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Warren Lee
owner

Discussion  - 
 
Thought i'd share my slideshare slides from SMX West 2014. Any questions, let me know. http://www.slideshare.net/SearchMarketingExpo/what-is-google-hummingbird-and-the-entity-search-revolution
Smx West 2014 Session #Smx #31A - What Is Hummingbird And The Entity Search Revolutionpresentation What Is Google Hummingbird And The Entity Search Revolutio...
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Richard Naimy's profile photo
 
Thanks for Sharing! BTW, Great Presentation!
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Darren Graham

Discussion  - 
 
What's peoples thoughts on this. I still feel guest blogging is a perfectly legit way to promote your site as long as its not just to gain a links. There's so much more that can be done by building a relationship with a good quality site such as product reviews, social shares and gaining traffic from the blogs readers. #guestblogging #SEO #contentmarketing  
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Rick Bucich's profile photoDarren Graham's profile photo
2 comments
 
Totally agree Rick. I think Cutts post on gust blogging was a little hasty and didn't explain things fully.
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Warren Lee
owner

Discussion  - 
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Rick Bucich's profile photoSaju Mohan's profile photo
2 comments
 
+Rick Bucich Yep I agree with you. Algo behaves differently for less 'competitive' and high 'competitive' areas.
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Saju Mohan

Discussion  - 
 
665 algorithmic changes in the year 2012
Thats like woooow.. !!
See the How Search Works site here: http://g.co/howsearchworks Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductf...
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Warren Lee
owner

Discussion  - 
 
Is anyone else seeing seeing ranking fluctuations as of yesterday?  #SEO http://www.seroundtable.com/google-search-update-dec19-17849.html #SEO
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About this community

This community is about SEO strategy, trends and thought leadership. Posting SPAM, and self promotional content will be removed, and will get you removed from the community. Thanks.

Moe Rubenzahl

Discussion  - 
 
Partner Best Practices for SEO/PPC:

I am seeking best practices and policies for search marketing among partners -- distributors, consulting partners, OEMs, affiliates, etc. Obviously, we want to avoid having partners do PPC on the same search terms (since we would just be increasing bid costs). Any other ideas or experience on how best to manage programs when there are, say, a dozen partners more or less in the same business?
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Dave Lloyd

Discussion  - 
 
Semantic Web Optimization - is this the future of SEO?
How do I create relevant entities that provide data in response to a well-refined query seeking narrow results? As a marketer, it’s important to master Semantic Web optimization as the next frontier in the search marketing space.
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Dave Lloyd

Discussion  - 
 
Tactics to improve your technical SEO performance
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Dave Lloyd

Discussion  - 
 
Slideshare of my tips & tricks session at Adobe Summit on Search Optimization & Content Marketing (for non-Search Marketers)
Adobe Summit 2014 Session – Search optimization and inbound content marketing. Dave Lloyd (Adobe) & Alejandro Danylyszyn (Deloitte) - Session 808. Find keyn...
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Dave Lloyd

Discussion  - 
 
How Hummingbird changes online competitor analysis
In the always-evolving Search Marketing world, one thing that hasn’t changed is the importance of competitor analysis in crafting SEO strategy. Too often, this practice is overlooked or not done well
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Rick Bucich's profile photoDave Lloyd's profile photo
2 comments
 
Good insights on CTR & competition.  I've seen the same.
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Darren Graham

Discussion  - 
 
Love this post, really made me think about content in a lot more detail! #keywordresearch #keywordapocalypse 
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder. Then cooked them up, ate the dish with a […]
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Saju Mohan

Discussion  - 
 
Have any one noticed this in search results? 
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Warren Lee's profile photo
 
Yes. There was a pull back in December, it varies by industry.
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Shane Kibble

Discussion  - 
 
Great SEO article on "Top 10 SEO Mistakes Why Website Redesigns Lose Search Engine Rankings And Traffic".
http://stevepenny.com/seowebsiteredesign.html
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Warren Lee's profile photoSteve Penny's profile photo
2 comments
 
Thanks for the comment Warren!  I'll add that to the article.  And thanks Shane for introducing me to this group!
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Warren Lee
owner

Discussion  - 
 
Want to update your #web #development style? Make sure you think about the #SEO considerations first! selnd.com/1cFJdp8
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