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Brian Jensen
moderator

Content Strategy  - 
 
Why Good Unique Content Needs to Die - Whiteboard Friday

Nice Whiteboard Friday from Rand on why "good, unique content" just isn't enough anymore. 

If you're content isn't 10x better than your competitor's it's going to be difficult to earn the links Google wants to count. 

Expectations have evolved

The bar has been raised. Readers expect very fast, very high-quality results. Use tools like +BuzzSumo to analyze the competition and ask yourself what questions are they answering and what's missing. 

There's no way to scale quality content. 

#contentmarketing   #contentstrategy  
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
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Lynn Holley III

Discussion  - 
 
When we are converting with CTAs, let's REVITALIZE content with engaging tools of CHOICE...

Is it All about the Content & content tools that help present the story-picture-purpose -- ? Hope so. Let's create, utilize, modify, and redeliver with new, innovative, or even Old "tools" that make it All Happen. Apps & more included !!
Discover seven tools to help your agency create interactive content that drives traffic and engagement.
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Fahad Muhammad

Content Strategy  - 
 
Do you know how to transform an ordinary page into a conversion powerhouse?

This post tells you everything you need to know about #testing and #landingpages with an awesome quiz at the end.
Make your landing pages effective with the power of A/B and multivariate testing. LEarn the details of how to do it with this guide.
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Manish Kumar

Content Strategy  - 
 
If Hollywood's paid content can be shown without fear of upsetting searchers, why not news? But with more visibility, all access subscription may be needed.
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Fahad Muhammad

Content Strategy  - 
 
Content marketing is incomplete without #landingpages . Here's how you build yours. 
Everything you need to know about creating landing pages and more. In this segment, we answer, "What is a landing page?"
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2 comments
 
Glad you liked it Andrea, if you want to know how you can make your landing pages effective read this latest post https://goo.gl/nMfxLl.

I would also recommend you check out +Instapage.
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Daily Life Hacks

Content Strategy  - 
 
Are you using these strategies when sharing your content on Social Media? You should be!

#contentmarketing   #socialmedia  
Sharing your original content on social media is a no-brainer tactic to growing an audience. However, there are still a number of examples of people doing
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Great tips! Thanks for sharing :)
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Miles Hobson

Content Marketing 101  - 
 
A content marketing plan that delivers ROI is part creative inspiration, and part data savvy. It’d be unwise to define a goal-focused direction without a thorough understanding of metrics analysis. 

#marketing   #contentmarketing   #ROI   #googleanalytics  
Brafton writer John King shares why becoming Google Analytics qualified has made him a better content writer.
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How do you deal with trolls? #socialmedia   #bloggging  
Nowadays you cant avoid hearing or reading about internet trolls, they are everywhere and they affect everyone. They are like your problematic friend that appears uninvited to your birthday party a...
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Harvey Suddarth's profile photoFrancisco Cardoso's profile photo
6 comments
 
+Harvey Suddarth IThanks for your comment man. I agree with you on the most effective methods. Although a great reply to a troll, when it lands well, it´s pure magic! :D 
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Store Coach

Discussion  - 
 
Do you know how successful your guest post is?
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Andreas Gaß

Content Marketing 101  - 
 
If you’re a content marketer, you may have been in a position where you have to switch niches or try your hand in a new field. If you have the flexibility to pivot your style and approach, you are a valuable asset to any company’s marketing efforts. Don’t be discouraged if you’re blazing a new trail for yourself in a new niche. Your first few articles will be slow, plodding, toilsome, and time-consuming. So what? Keep on writing. Keep on researching.
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About this community

We're about lively & thoughtful discussions on Content Marketing & related topics: how content can be produced & leveraged effectively for marketing purposes. If you share a link, please comment as to its value, or ask a question to get a discussion going. We don't mind people sharing their own blog posts into the Community, (if it's good content.) but if you're going to do so, we would also ask that: a) You engage with others in the Community. (comments, +1's) b) You don't overshare. c) You occasionally share other people's links, not just your own. However, NO promotions of your own products or services will be allowed! Community members who don't follow these guidelines may be removed. Community Owner: Mark Traphagen http://google.com/+MarkTraphagen Inbound Marketing | SEO | Copywriting | Social Media Marketing | Online Marketing | Internet Marketing | Blogging

Fahad Muhammad

Content Strategy  - 
 
Psychology plays a very important part in your #contentmarketing and landing page campaigns.

How a visitor behaves on your landing page is directly related to how his mind and body responds to the combination of design and copy you’ve put in front of him.

If your landing pages are working, it’s because you’ve nailed the psychological principles behind optimization, even if you’re not aware of it.

This guide tells you everything you need to know about #landingpage psychology.

PS: There's an awesome Instapage giveaway at the end.
Optimization techniques work best on landing page psychology is put into the equation.
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Andréa Jones

Content Marketing 101  - 
 
 
Big Marketing Strategies to Learn from Tidal 

Are you using these highly effective marketing strategies in your business? You could be missing out on capturing a paying customer's attention? 

Read More Here: http://onlinedrea.com/marketing/big-marketing-lessons-to-learn-from-tidal/

#marketingtips   #marketingdigital   #digitalmarketing   #businesstips   #smallbusinesstips  +TIDAL +Beyoncé +Nicki Minaj  #marketingonline   #businesses   #contentmarketing   #emailmarketing   #digitalstrategy   #smm  
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Marius Fermi

Discussion  - 
 
At risk of being seen as the devil himself - I've got beef with content marketing, how about you?
 
My Beef with Content Marketing

Whilst I still carry out content marketing work I do feel like it's taken over lead generation activities that actually work and produce results within a far shorter time frame.

What are your thoughts?
Content marketing is the process of creating and publishing material to ensure you gather and retain customers. Personally I think nothing beats some good old fashioned lead generation activity, even if it can be soul destroying at times, but nonetheless content marketing is here to stay.However with my generation - the millennials - content marketing has become somewhat of a buffer to avoid making phone calls and attending meetings. Phone calls ...
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Andreas Gaß

Content Marketing 101  - 
 
The benefits of building your business through blogging are significant. From improved brand awareness to increased reach and profitability, blogging can be a huge boon to your business. But at the end of the day, no blog succeeds overnight. It requires commitment, vision and a willingness to go the extra mile.
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Anita Lovett

SEO for Content Marketing  - 
 
Can you recognize and avoid the junk in #SEO  ? #Content  is the new face of optimization, and it's crucial to recognize it.
Can you spot the junk in search engine optimization? Avoid the BS by learning the five unavoidable truths of SEO and content marketing.
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Totally agree with you! SEO should be natural and not forced. Generally speaking, if you're producing consistent, high quality content that your audience likes, search engines will recognize that. 
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MarketBridge Corporation

Content Marketing 101  - 
 
How to Leverage Content Marketing to Skyrocket Sales #salestips #contentmarketing  
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Venchito Tampon

SEO for Content Marketing  - 
 
Building contextual links isn't easy but it is doable - with proper content strategy and outreach, you can build 20+ high quality editorial links every month. 

http://digitalphilippines.net/how-to-build-contextual-links-that-your-competitors-cant-copy/
A contextual link is a powerful type of backlink that is placed within the content of a page, earned through linkbait approach (utility of the content and blogger relationships) or voluntarily acquiring it by providing external content piece on a specific blog/site (e.g. guest post with a link pointing to your content/page). Contextual links pass [...]
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Dynamics Digital

Content Marketing 101  - 
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