This is a little off topic, but I really don't know where else to share this. I have a suggestion on how Google can increase the number of Active Users on Google Plus and thus increase the number of people who join Communities. In posting it here, my intention is to get a little feedback on this idea..
I would like to see some "Calls to action" blended into G +, along with some more enticing and inviting search results.
For example, suppose I love to go bowling. Suppose I am brand new to G +, so I type in the word "Bowling" out of curiosity.
The first thing I happen to land on is the "Everything" section. That section is very random. If I were new to Google Plus I might not even want to look around further for communities or discussion on Bowling.
But let's say I decide to keep exploring and I click on Communities. I see one community that has just over 1,000 bowling enthusiasts in it. I also see other results that are not very interesting.
Now right there is where the rubber hits the road. Because I did not find very much on Bowling, my chances of sticking around are very low.
There are still tons of articles and people saying that G Plus is a Ghost Town.
On Facebook, Bowling has 6,000,000 enthusiasts.
I think all of us want our communities to grow. I don't claim to have the exact solution, but my gut tells me there is a better way to increase active users. Using my example, there is a way to encourage a bowling enthusiast to join a bowling community on G +. There needs to be a clearer invitation.
After the search. a simple call to action would do a lot: "Join a community that interests you." .
What I am saying is this: To a Newbie, the results of a search have a very high chance of looking boring.
Contrast this to doing a search for "Bowling" on google.com
. I immediately get tons of enticing results! I get maps of bowling alleys, I get addresses, videos, photos of bowlers, etc... The multitude of results encourages me to go exploring!
But on G + the bounce rate for a search on Bowling is probably pretty high. I feel certain it can be improved with the right words and a more enticing results page with options and a call to action.
What do others think of this idea? If you agree, please submit this suggestion to Google using Feedback on the left side of the page at the bottom of the pulldown menu.