I had to laugh, reading this. No,
game-based solutions do not
have to be digital -- and the most powerful evidence is the author's ignorance of the fact that they have been
"full features of the corporate landscape" for decades, long before digital came to the table. Several of my colleagues -- including fellow Syracuse Ph.D. +Sivasailam Thiagarajan
("Thiagi") -- have made their entire careers in this space (see www.thiagi.com
), and have done so using evidence-based practices.
What's more, their non-digital products can be vastly
more efficient as solutions, especially for small- to mid-sized organizations. Many of Thiagi's, for example, are free,
and can be administered by the organization's own facilitators.
Not saying that digital doesn't bring some really cool affordances to the table; it does.
And not denying that there are some really good, evidence-based gamification products out there; there are.
But to dismiss or ignore the long-established value of non-digital game-based strategies smacks of something I've seen far too much of in a quarter-century as a military leader: someone trying to sell us on their gold-plated toys, when something far simpler (and cheaper) would meet the objective just as well.