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Hosting Raja Reviews from Top Bloggers

**The real essence of social media for small business**

This really helped us understand the essence and importance  of social media FOR SMALL COMPANIES   While we have chased numbers, now we suddenly realize the value of the actual interaction on social media, especially Google+.

We use G+ as a type of blog.  While we don't get huge numbers of sharers since our niche is narrow,  *what we do get is positive feedback and dialog with would-be clients*   People read the monologue of our website, then they have questions and even doubts.  Interested readers take the next step and read our "blog" on facebook and google+.  Seeing dialog with other people on our Google+ posts helps new people understand more of what is possible with us and what the experience is like.   This allows others to help us sell via their feedback on social media.

Now we still chase numbers a bit too much, but the important lesson here is social media like Google+ becomes a place where former visitors and clients are the ones who are helping close sales for our website    For us this is especially important when someone is considering spending 5 or 6 figures on the waters and habitats we build.

If your website is your resume' then social media is your ongoing online interview with clients and potential clients
We are really interested in your opinions and experiences.  We also want to say the best way you can thank someone for positive information from a post is to actually write comments on posts   Please share your thoughts!

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Shared for free via +Do Share

Adding "it's free" in call-to-action will increase your #conversion #rate by 28%.  http://goo.gl/WOlRE4

Giving multiple payment options on the website are likely to increase the #conversion #rate. http://goo.gl/oMcQY2 

Learn how #Picreel can help you to boost the sales of your #eCommerce website? http://goo.gl/B3OCNm

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well social with electronic marketing!!
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Explaining Google+ Circles to Square People
In the parlance of Jazz, a square was a person who failed to appreciate the medium. In more broad terms, it meant someone who was out of date, out of touch, or who clung to repressive, traditional ways of thinking. This reminds me of so many people who are apprehensive about Google+ and cling to Facebook like it were a social network safety blanket.

In my opinion, one of the most challenging things about embracing Google+ is the understanding/adoption of Circles. For many people, especially those fiercely loyal to Facebook and Twitter, the concept is difficult to grasp. To make it easier for this group to understand, and more closely relate to, I [often] explain it in this manner:

Google+ Circles are intended to closely mimic the different circles of people you interact with in real life. This can be often, occasionally, professionally or socially.

This includes:

> Inner Circles
> Outer Circles

Here is a personal example:

Because of the nature of my work, I correspond with people like +Mark Traphagen and +Andrij Harasewych on a consistent basis. The relationship we have is professional and the messages we exchange are equally as professional. However, that relationship has nothing to do with the video about making grill cheese that my son +Ethan Howes shared with me recently. I may consider sharing that post with +Chef Dennis Littley (because I know he likes Grilled Cheese), but because of the content and the nature of the different relationships, the message is not relevant to everyone. They are in different circles.

By distinguishing between the different circles of people in your life, the information you share and receive will be more in-line with your immediate interest and intentions. When participating in other social networks like Facebook and Twitter, the posts seen and shared in the timeline are public and are a mash-up of your inner circles and outer circles. This makes it incredibly difficult to extract the valuable information you need, when you need it.

The true value of Google+ Circles lies in their ability to segment the different aspects of your life and then allow you to focus on each part individually, and perhaps more importantly, without distraction. In doing so, the personal/marketing messages that you are sharing and receiving are more relevant and meaningful to you and the other people in your life.

Original post: http://letsgetsocial.ca/how-to-explain-google-plus-circles/.

#googlepluscircles   #googleplusprofile   #googleplustips
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Tricks to master in Accounting Skill

Accounting can be really boring and the calculations very taxing. Its easy to get confused between debit and credits since a debit account can be credited and credit account can be debited :)

But if you are Marketing, knowledge of accounting is a must!

Refer our Interactive course for a fun way to learn accounting:- http://www.guru99.com/accounting.html

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How do you identify a data-driven culture?

Understanding how to identify a data-driven culture (and assess improvement opportunities) is important for marketers and analysts of all types.

Googler +Avinash Kaushik shares 12 ways to understand maturity of using data within an organization:

#12: Almost all reporting is off custom reports.
#11: Close to zero aggregated analysis exists, everything's segmented.
#10: The KPIs in your DMMM reflect your company size/evolutionary stage.
#9: Your qualitative analysis practice rocks like crazy!
#8: Your Team's DC, DR, DA effort allocation is 15%-20%-65%.
#7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power.
#6: All automated reports are turned off on a random day/week/month each quarter to assess use/value.
#5: 80% of your external consulting spend is focused super-hard analysis problems.
#4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30.
#3. Your organization structure for magic with numbers is: Centralized Decentralization.
#2. The organization functions off a clearly defined Digital Marketing & Measurement Model.
#1. You know what your Return on Analytics is!

Get the details on each of these and start improving your brand or client's use of data in this post: http://goo.gl/RcRlpK
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Is it better to comment on Google+ as your personal profile or as a business page?
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