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Social networking. Stay up to date with free hints and tips on the marketing network.

Social media is a core networking tool and an essential part of the marketing mix for businesses of any size. Getting started with social media is as easy (if not easier) for a small firm as it is for big companies with large marketing departments and budgets. So it really does level the playing field.

Many small firms are finding that a presence on Twitter, Google+, LinkedIn or Facebook opens up new lines of communication with their existing customers as well as bringing in fresh new business opportunities.

But the digital world has not replaced other forms of marketing communication. Instead, businesses now have to ensure that they engage with customers wherever they would like to be found, both online and off.

When it comes to social media, where you focus your activity depends entirely on where your customers and prospects expect to find you.
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