Calculated Metrics: don't get too excited (for now)
Now that Calculated Metrics are officially out (and so funny to see all those agencies trying to be the first to announce... merely repeating the official announcement - but that's another story!).
Anyway... it's in beta and visible to some clients (mostly GA Premium ones). I took a deeper dive and tried to apply the concept to real-world scenarios besides the most basic & obvious ones such as Revenue after Refunds, adding multiple goals completions totals, Sessions or Pageviews per Users and such.
The interface is very simple - maybe even too simplistic. Only basic math operators (+, -, ÷, * and TOTAL are accepted).Real-world use case
: Ratio of Sessions with Errors. Basically, using GTM I'm firing an event with error details so we can more easily diagnose issues with a website.
I wanted to create a calculated metric such as Total Events / Sessions for a specific event category. No can do. You can't apply any filters. The only way to do this would be to create a Goal matching the required event and use Goal Completions / Sessions.Pros:
- super easy interface
- can satisfy many common needsCons:
- lacks usual math functions such as average, median, min, max
- no filtering (why not add the functionality we're used to?)
- no sharing, not even across views, so you'll have to manually recreate them in all views
Of course, it's still in beta... who knows how it will evolve and when it will be officially out.https://support.google.com/analytics/answer/6121409