I’m afraid that there is a problem with the accuracy of +Avinash Kaushik
Digital analytics is more than +Avinash Kaushik
’s definition. Digital analytics is not just related to business, as the definition suggest. There are a lot of other important areas which need digital analytics, such as: institutions, sciences, cultural and religious organizations, etc. These are not related to business and they need and use digital analytics.+Avinash Kaushik
also presumes that the final goal of digital analysis is a customer’s experience. The truth is that the purpose of any business is to create customers (Peter Drucker). Customer’s experience is surely important, however digital analytics can help business to create customers in many other ways. Improving customer’s experience is just one of the ways. The definition considers only that one.
Moreover, it is not just you, your customers and your competition who affect your business performance. Digital analytics analyzes all other factors which influence your data. For example, if an important website publishes articles about your business (BBC, CNN, etc.), which is a very important signal that has to be considered and analyzed, and probably, you will make changes to comply with this signal and optimize your business. The analyzed factors do not come from the competitors, or from your activity as +Avinash Kaushik
suggests, but it comes from various sources and it has to be measured by Digital analytics.
Having mentioned all the above, I will try to expand +Avinash Kaushik
’s definition. Digital analytics is the analysis of qualitative and quantitative data from online activities (both the ones you can control and the ones you cannot) to drive continual improvement of all the analyzed factors in order to translate them to desired outcomes (both online and offline).
I would encourage you to make a comment, agree or disagree, to alter this definition in order to be less confusing. Furthermore, I would like English native speakers to improve the definition’s structure if necessary. +Avinash Kaushik
has established a very good base, yet, it still needs upgrading.