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I must admit that the new Google Analytics documentation about the GDPR specific Data Retention setting is confusing! The assumption from many clients is that ALL data older than NN months is going to be deleted i.e. a cliff-edge effect where any report older than say 26 months is going to be empty. The setting is important, but its effect is not a dramatic as you might first think as I explain in my latest post…

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Hi Everyone!
I have a question regarding Page path / All Pages data in Google Analytics... On one of the properties I've noticed that CMS editor queries are being tracked in the GA. For example a path like /episerver/ -> /CMS/ -> /Content/ -> blablabla/?epieditmode=True
How is that possible, what is the reason for it and how can I ajust it and avoid that kind of data being collected into the analytics view ?

Need some help setting up the WooCommerce Google Analytics Integration. Everything looks great, it's tracking shopping behavior, but it's not tracking final transactions. It was tracking transactions, but I must have changed a setting and now it's not. Any ideas?

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How Google Analytics Channels Can Make or Break Your Data Analysis
The two most common ways to analyze traffic sources to your website is by the channel or source/medium dimension. In this post we will explore how both dimensions work together. So that you can best use them to your business’ advantage.


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Visit my structured collection of almost 700 Google Analytics articles from 2018 at

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Hello people, #Christmas is around the corner and we at Tatvic have the perfect #ChristmasPresent for you guys. Find a whopping 20% discount on our #Woocommerce plugin and #Magento1 extension
Woocommerce plugin:
Magento 1 extention:

Est-il possible de suivre dans GA le trafic organique Facebook et le payant (posts sponsorisés) ? Si oui, comment ? Un sous-domaine de provenance particulier ?

Quid des autres réseaux sociaux (Twitter, Pinterest, Snapchat, Instagram, LinkedIn, etc.) ?

#question #facebook

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Can anyone shed some light on why these two segments are returning different data?

I'm trying to create a segment for sessions where (hypothetically) event 1 was fired, but event 2 was not fired.

I created the segment 2 different ways and got very different results, and am wondering why. See attached screenshots for reference.

When I use the "Conditions" method for building the segment, the numbers look off, where the total number of sessions is more than double the unique event count for events 1 and 2.

When I use the "Sequence" method for building the segment, the numbers look much more reasonable and fall in line with the unique events counts I'm seeing elsewhere.

Why is there a difference at all between these two segments?
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