Stream

Join this community to post or comment
Pinned by moderator

Stéphane Hamel
owner

Questions  - 
 
Question of the week: Which is best?
Time to put your marketer and analytics hat on!

Given a given website selling widgets, we have the following results for the past month. In your opinion, which result is the best?

A) 1000 visits, 5% conversion rate, 10$ AOV, 20% repurchase within 3 months
B) 1345 visits, 4% conversion rate, 8$ AOV, 40% repurchase within 4 months
C) 10000 visits, 1.2% conversion rate, 5$ AOV, no repurchase
D) 200 visits, 75% conversion rate, 4$ AOV, no repurchase
E) 10000 new Facebook likes, 200 visits, 2% conversion rate, 20$ AOV, 10% repurchase within 6 months

Please state your reason for picking one choice over another.

I will add my own comments next week!
50 votes  -  votes visible to Public
A
34%
B
38%
C
10%
D
14%
E
4%
1
1
Al Wightman's profile photoZorin Radovancevic's profile photoranjan padhi's profile photo
10 comments
 
A purely speculative choice but I would prefer B - seems it has the best growth potential (40% within 4 months) where I would mercilessly up / cross sell the living s*** out of each one of those repurchasers to get that AOV up.
Add a comment...

H. Dean Hua

Discussion  - 
 
I've set up Ecommerce tracking code on the confirmation page but GA isn't tracking revenue or ecommerce activities. Does anyone know why?
1
H. Dean Hua's profile photoTiaan Van Zyl's profile photo
3 comments
 
Is your code not missing the following - 

ga('create', 'UA-XXXXXXXX-X', 'auto');
ga('send', 'pageview');

Have you enabled ecommerce within your GA view?
Add a comment...

André Mafei
moderator

Sharing  - 
 
Google Trends of topics related to Google Analytics. So it looks like the number of people using Google Analytics keep increasing. Source:
http://www.google.com.br/trends/explore#q=google%20url%20builder%2C%20google%20analytics%20marketing%2C%20google%20analytics%20ecommerce&cmpt=q&tz=
5
1
Stéphane Hamel's profile photoTiaan Van Zyl's profile photoDong Hoon Han's profile photo
2 comments
 
Here is a similar Google Trend about 'Google Tag Manager' and 'Tag Manager' -  http://www.google.com/trends/explore#q=google%20tag%20manager%2C%20tag%20manager&cmpt=q&tz=
Add a comment...

André Mafei
moderator

Sharing  - 
 
Very nice dashboard demo of GA data built with Tableau. You can download it and use with your own data. Tableau has a free and a trial version. (By +Joao Correia )
 
Check out this Interactive Data Visualization/Dashboard example on how to optimize a newspaper site, blog or other multiple author based content.
Instead of focusing on business questions, people tend to enter a state of over-thinking and over-analyzing a situation so that a decision or action is never taken. This is known as analysis paralysis. In this article we present an easy to follow 6 step framework to overcome this increasingly common problem with a structured analytical approach and the incredible data visualization tool - Tableau. This will empower you to generate a solid ROAI...
View original post
7
6
Yiannis Gedeon's profile photoPer Pettersson's profile photogusman adi's profile photoFrédéric Nandrin's profile photo
 
Will check this out
Add a comment...

Shuki Mann

Discussion  - 
 
What would you tell to a client who wants to know the real benefits of Google Analytics over his own, custom-built BI platform.

He tells that GA is "too basic" for him. The attribution isn't accurate, and he can see all the basic data (mobile, new/returning, GEO etc.) in his own platform too.

I have many clients like this and I'm looking for good answers :)
2
Tiaan Van Zyl's profile photoYehoshua Coren's profile photo
5 comments
 
+Shuki Mann  - The question seems to assume that GA is indeed better than a custom BI system.  It depends on what the business is trying to answer.  When it comes to attribution, GA's out of the box solution is quite good.  However, GA is strongly lacking when it comes to customer analytics (which impacts the attribution modelling) as there is no back-stitching of customer identities, even in UserId Views.  

The key here for me is having the customer do an honest cost/benefit assessment of maintaining their own solution vs. what GA will give them for from (and what it doesn't offer).

In terms of your reply, +Stéphane Hamel , while it is true that the GA platform is terrific, just because they spend tons of resources on it and have incredible adoption doesn't it that it is the best thing since sliced bread.  Popularity is not the same thing as quality.  Tools like KissMetrics do a way better job with customer level analytics than GA.

The resource thing is important because it means that GA will continue to improve and will be a reliable analytics platform for the next XXX years.  But I'd rather have my data outside of GA if doing something like measuring ROAS in a non-sessionized, cross device way.
Add a comment...
 
Did anyone experience missing data for 21 May 2015?

With one Property, GA shows no sessions at all between 12am to 12am (using a Custom Report with Hour of Day and Sessions) for Views with filters applied to them. This is unusual because no changes were made to these Views at the 11pm hour on 20 May, and no changes were made at the 11pm hour on 21 May.
1
Elise van Dijk's profile photo
 
Hi Yu, I have exactly the same problem. Not only voor 21 May, but for a whole week. Last friday, I had contact with the support department of Google. They are looking for the problem right now. Quite strange.
Add a comment...

Bill Ciari

Questions  - 
 
I'm looking to develop a general but not generic overview for Google Analytic reports to supply to clients monthly until we can refine what they want. Any suggestions on layouts or information that should be present and would be important to the client?
1
Add a comment...

Kaivan shah

Sharing  - 
 
The Best Google Analytics Reports For Improving Your Website
Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic sources and marketing efforts are performing. Nope. There is an even better us…
6
6
Tim Davies's profile photoLaurent Gattegno's profile photo
Add a comment...

Stéphane Hamel
owner

Guides & References  - 
 
New book by none other than +Daniel Waisberg, Analytics Advocate at Google UK and co-moderator of our community.
 
#1 New Release in the E-Commerce category on Amazon!
Feel free to buy a copy too ;-) http://amzn.to/1cRJfBE
3 comments on original post
13
1
André Mafei's profile photo
Add a comment...

David Kutcher

Questions  - 
 
(not set) as the top Landing Page?

Looking at a site that was handed to me, and they're using Tag Manager for tracking.

Their top landing page in the Site Content report is (not set) at around 30%. Why would this be being set as (not set)?

At the same time, all other data for this entry makes 0 sense:
accounts for 0.53% of new sessions, 0.39% of new users, 0% bounce rate, 0 pages/session...

What's going on here?
2
David Kutcher's profile photoRanyere Rodrigues's profile photo
3 comments
 
The GA help centre offers some tips on this. This behaviour is caused when a hit is fired before the pageview hit on page landing - could be an event, a transaction, a social interaction.

Cross segment (not set) with any hit type you might suspect to find out which one is firing.

I faced this problem a while ago and what happened was that on landing the page didn't load - as a result the pageview tracking didn't fire - and immediately after users went offsite via a button that had an event implemented. Applying history listener to this page - gtm setup - fixed the issue.
Add a comment...

About this community

The largest digital analytics community focused on Google Analytics. Moderated by a group of digital analytics specialists from around the world. Note: this community is not an official Google support forum and do not necessarily represents Google’s point of view. ● Community manifesto, rules & tips: goo.gl/5pIBm ● GA Help Center: goo.gl/X04i5 ● GA Official Forum: goo.gl/xRuHEd ● Developer Docs: goo.gl/n2zJLO ★ Data spamming? See http://goo.gl/zvvkEW Your community moderators:
 
Hello Everyone!

I have a question about Importing Data into an Enhanced Ecommerce account. As simple as it seems to import refund data by Transaction ID using ga:transactionID, It doesn't seem to register. 

Has anyone else had trouble importing refund data for Enhanced Ecommerce?
1
Add a comment...

Saju Mohan

Questions  - 
 
Question: Not possible to get location(dimension): > Clicks, impressions, ctr report in #analytics?
1
Add a comment...

Mark Walker

Questions  - 
 
Any thoughts on how best to correctly attribute iOS app downloads that were referred from a mobile web marketing campaign?  

I want to know what placements, creatives, etc drove the most downloads but, as I understand it, we lose all referral information once the user reaches the App store.
1
Add a comment...

Brian Clifton
moderator

Sharing  - 
 
People, not tools are what drives data driven businesses. It is the principal behind  +Avinash Kaushik 90:10 rule that I first listened to him present in 2005. Hence Building An Insights Team is what my next webinar is about... Join me with +InfoTrust this Weds 27-May @1pm EST to discuss:

Free to register at http://goo.gl/Q5q1Qc

If you have my latest book, Chapter 8 is the content we will be using for the basis of the discussion.
5
1
André Mafei's profile photo
Add a comment...

André Mafei
moderator

Sharing  - 
 
 
Always good to remember that if there is a potential to attack a company, especially their data; someone probably will...

Great post, Georgi!
View original post
2
1
Pedro Sá's profile photo
Add a comment...

Shuki Mann

Sharing  - 
 
The silliest sentence of the week.
Nothing works until you test it
1
Stéphane Hamel's profile photo
 
that, and a couple of magic salt to bring the pink unicorn :)
Add a comment...

Saurabh Rawat

Discussion  - 
 
How to Set Google analytics in Magento Step by Step
#magento   #googleanalytics  
If you are running your eCommerce store you may have heard about Google Analytics. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. You can find out monthly (duration can be customize) total visits, location visits (city, region, country), language visits, landing page visits, organic, referral, social,
7
6
Per Pettersson's profile photoPiotr Zając's profile photo
Add a comment...
 
 Hello everyone! I just added another gmail account to my google analytics account but both the accounts are showing different numbers. Also the new account is showing more detailed and accurate data. I am confused!
1
Take My Audition's profile photo
 
+Stéphane Hamel please help!
Add a comment...

Dean Hua

Discussion  - 
 
Hey guys- What is your preferred add-on or method of generating reports within Google spreadsheets? I am just getting started with using GA Spreadsheet Add-on plugin. Is there something better or this the best?
1
Add a comment...

Anthony GP

Discussion  - 
 
I just don't get why I can't filter out my subdomain traffic in a separate view. I've got our main site "example.com" and a sub "store.example.com" both sharing the same tracking ID. Our main view includes traffic to both, which is what we'd like.

 I setup a separate view with a filter to: EXCLUDE>TRAFFIC TO THE HOSTNAME>THAT ARE EQUAL TO>"store.example.com".

I started with "THAT CONTAIN", and that didn't seem to work, so then I tried "THAT BEGIN WITH", and now I'm trying "THAT ARE EQUAL TO".

Anyone have any ideas why this doesn't seem to work?

Thanks!
1
Anthony GP's profile photoMarcus Hallin's profile photo
3 comments
 
Also, just to make it clear: Always create a new view when conducting tests or changes before applying anything to your views. Just so that you don't get your All pages reports filled with "new" data :)
Add a comment...