CR studying Rs 20K Cr makeover plan to ease pressure on suburban system. A/C Locals to be run before the end of this year, says GM. Focus on parking for new trains, looking beyond Mumbai. In touch with Thane, Kayan civic bodies.
http://www.briefingwire.com/pr/cr-studying-rs-20k-cr-makeover-plan-to-ease-pressure-on-suburban-system

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Notching up major client wins in United Basketball Alliance (UBA), SportzConsult, and Mumbai City FC, Concept PR has strengthened its sports vertical. The UBA aims to promote the sport of basketball at the grassroots level in India by getting professional teams into the game. The UBA Pro Basketball League is the first men's professional basketball tournament in India. Having conducted two successful seasons, UBA is gearing up for the third season in July this year, and Concept PR will be handling all communication activities for UBA and the league. See more at: http://goo.gl/1CdO8d

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Instant Media – Constant Challenge

It is just not enough to use the modern communication tools for spreading messages. It is much more important to keep an eye on what others do with those tools since negative postings get picked up and spread faster than forest fire, writes B N Kumar, Executive Director of Concept PR & National President, PRCI.

Anybody with a smart phone in hand is a potential journalist. While journalists do post development related to the news, other smart phone holders post what they see, hear and experience. For a smart (pun intended) phone holder it does not require even 140 characters to post something nasty like “JJ Flyover sucks” and the message goes viral in no time. Negative postings get picked up and spread faster than forest fire. No one viralises posts like “I love India”. Sad but true, trolls get noticed.

Read the thought provoking column here:
http://www.exchange4media.com/digital/guest-columninstant-media---constant-challenge-b-n-kumar-concept-pr_65003.html

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Appalti Pubblici e Legalità al Forum organizzato da Olimpia Agency e Ambrosetti, e curato da Spencer & Lewis

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Should PR agencies handle paid content?
Agencies, at their own pace, are evolving each day going from doing what they are great at, to trying out, with the necessary client faith in them, how far from their core competencies they can go and still make business sense.

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Press Council must get more teeth, says Prasar Bharati Chief.
Media self-regulatory mechanism appears inadequate, says A Surya Prakash. Addresses PRCI Global Communication Conclave. DD reviving news programmes, looking for new ratings agency. Conclave delegates express concern at ethical standards among media and PR professionals.
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#Caffè, brioche e lavoro: arrivano anche in Italia i Business breakfast club.
Qualcuno ne conosce a Roma o Milano?

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Il marchio punta su un nuovo concept di store: aperto ai visitatori 24 ore su 24.
Un luogo polifunzionale in continua evoluzione, con contenuti musicali, performance e mostre d'arte.
Sarà possibile anche intrattenersi nel corner fine food and beverage.
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