The Simplest Denominator Is Usually The Best Measure Of Value
Denominator definition: a figure representing the total population in terms of which statistical values are expressed.
Google provides measurements based on their algorithmic process. These measurements are not necessarily accurate. The google CTR is calculated on differing sets of facts dependent on what report you use and what program is being used (Adsense
reporting or Analytics
Page Views are not tied to unique visits. Page Views are reported differently between each reporting program. RPM or eCPM are calculations based on the specific programs set of facts. This information is at best, an estimate of the true facts.
I want to reduce my frustration and arrive at some method that easily lets me know how things are progressing. While there are many factors involved in keeping tabs on your sites, it would be great if there were one indicator, that is readily available, that would give you the health outlook for any site you own, that is deriving it's primary source of income from #Google
I think I have found the key to the lock
Everybody that earns money from Google Adsense must have a Google Adsense account. The Sites Report
provides Page Views and Estimated Earnings from every site you own that is being tracked under that particular Google Adsense account.
Those two pieces of information are not fiddled with. *They are what they are* They are as accurate as Google is willing to make them, within the #algorithmic-process
. I have decided that I will accept them as being the most accurate information I can obtain from my Adsense Related Revenue sites
. Please keep in mind these numbers are reflective of hundreds of thousands of Page Views. The consistency of the results across such a large number of Page Views is very instructive as to the value of using this method to check your site.
I offer proof as to their accuracy in the image attached below. Some terms for clarity:
Per Page View
Calculated Amounts arrived at as follows:
Site A's Page Views for a specific time frame are divided into the Estimated Earnings of Site A, using the same time frame = Earnings Per Page View
A very simple illustration would be as follows:
Site A has 217 Page Views for today.
Site A has $6.52 as estimated earnings for today.
$6.52 / 217 = $0.0301 per Page View
What is the value of this calculation, you might ask…
If I compare Site A's Average of Averages
information from the image below I see that it is $0.0287 per Page View. I also note the June 2013 to February 22, 2014 average is $0.0299 per Page View. This tells me Site A is very healthy, and has no issues.
I could look at a report that would show what Google presents as my unique visitors in Google Analytics for the same time period, but we know that information is only correct as to what Google presents. It doesn't agree with any other program that tracks visitors on any of my sites. It doesn't even agree with Google Adsense reports, assuming the informational reports are run for the same parameters.
I want to measure, quickly
the status of my sites. This method does that quite well.
You may wonder why a fraction of a cent makes any difference. Let me show you…
If you have a site with 10,000 page views paying $0.0287 cents per Page View it would earn $287.00. If that rate increased to 10,000 Page Views paying $0.0300 cents per #Page
View it would earn $300.00, or a $13.00 gain in earnings from a $0.0013 cent increase in payout.
Doing the same numbers using 100,000 Page Views the results are even more dramatic.
If you have a site with 100,000 page views paying $0.0287 cents per Page View it would earn $2,870.00. If that rate increased to 100,000 pace views paying $0.0300 cents per Page View it would earn $3,000.00, or a $130.00 gain in earnings from a $0.0013 cent increase in payout.
Let me know what you think about this information. Would you use it to measure your #sites