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Interactive and dynamic website designs with use of technology such as CSS rather than tables and making the website search engine optimised so you can use us for a SEO Company too.

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We have a serious passion for Interactive Web Designing, website design and development, eCommerce websites and are able to manage all kinds of web related projects.

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How #Video #Content can Improve your #Website #Engagement

Why should you consider video content?

Video content can be a highly powerful means of #communicating about your product #and #engaging your #customers quickly.

Video content online is a fast-growing form of #media:

Did you know that in the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content?! #YouTube is the worlds second largest #search #engine, and a study by Aberdeen Group (2015) showed that companies which use videos in their marketing grow revenue 49% faster year-on-year than those which don’t.

Video content #increases #on-site #engagement:

A study by Wistia showed that people spend on average 2.6x more time on pages with video than without. For stores, that is almost three-times the engagement than pages without video #content.

Video content increase conversions when relating to a product:

#Google produced a study showing that almost 50% of #internet #users look for videos related to a product or service before visiting a store, and nearly two-thirds of consumers prefer videos under 60 seconds (Animoto).

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We redesigned the Luminara Candles website, here's what happened!
Website Re-design Increases Conversion Rates & time spent on-site!

iPages recently supported #Luminara in refreshing their consumer website and helped modernise the look over the summer. Luminara has flame-less #virtual #candles and they also produce the only fragranced virtual candles in the world available on their #eCommerce #website. The challenge of the website is, therefore, to help customers visualise the products, giving them the best look/feel as far as possible.

Luminara's goals were to give their customers more information about the products and help them find all the information they required, along with increasing #online #sales.

iPages recommended a #redesign that made heavy use of #imagery of the products in-site, and adding #video #content. This helps the products sell themselves and show their full potential.

Following the website redesign, the team noted:

- An increase in the average duration of a visitors time on-site (from 1min46secs to 2min16secs)
- A decrease in the #bounce #rate (from 47% to 38%)
- An increase in #conversion rate to the highest since the website launched

To view the website, head over to and if you have any further questions about how a #website #design could help you achieve your goals online, do not hesitate to get in touch!

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I found this interesting blog post from SEMRush.
Is anyone using any of these link building techniques? Is it worth investing the time and effort to build them?

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