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Nick Rink

Local SEO News  - 
 
New Google Chat button starting to show up in the wild

News coming from a couple of tech sites earlier this week saying that Google were testing a new Chat button in search. Yesterday I came across one for a local London florist, so took a bunch of screenshots, dug around and wrote it up in this blog post.

Not sure how "permanent" a feature this may be, but will be interesting to see if it gets any use while it's showing as active.

Have you seen it anywhere yet?
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If you're uploading your pictures to Facebook you are missing out!
I know the secret that EVERYONE is talking about...
How to make money by uploading pictures from your smartphone.

http://goo.gl/olyEdf

Talk soon,
Rodney
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Hello,
I'm looking for examples of Magento-based Internet shops. I'm interested in shops with good Search Engine Optimization, good usability, sensible keywords selection and decent long tial positioning. Could you possibly give me links to such shops? I'd greatly appreciate your commentary on why you have chosen them.
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Keep Your Local #SEO Campaign Safe Form This Simple Problem.
Local SEO might seem confusing, but that’s only because of its massive potential. If executed properly and with a focus on improving customer experiences, local SEO can be reduced to a simple series of best practices that any business owner can follow. The Pigeon Update of 2014 completely overhauled the way [...]
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Gary The SEO Guru's profile photoDustin Watson's profile photo
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Best Practises for Local Onsite Optimization - #InsideLocal Webinar

These are my cliff notes from today's webinar. They are obviously paraphrased.

Presented by BrightLocal and +Myles Anderson 

Our presenters are:

+Myles Anderson  - BrightLocal.com
+Mary Bowling  - MaryBowling.com
+Matthew Hunt  - PoweredBySearch.com
+Mike Ramsey  - NiftyMarketing.com
+Gyi Tsakalakis  - GyiTsakalakis.com

Shout out to the support team:

+Linda Buquet 
+Colan Nielsen 

On-Site Optimization

Poll - About 30% of the webinar listener’s time is spent doing on-page optimization.

Mike R – On-page work for local search is a great foundation.
Mary B – Because it is quick, standard in most cases, and can be done easily if you know what to do. Good on-page will start you off on the right foot, ranking wise.
Gyi T – On-page work load depends on many different factors. Sometimes by up to a few months. Gotta keep up on maintenance, updates, and testing. Can be time consuming.
Matthew H – (asked about KPI’s and goals) Start with benchmarks. Have history available by completing an audit. Document everything. 
Mary B – Look at conversions. Meaningful conversions. Track them and know them.
Mike R – (asked about Pigeon update and how to deal) I focus more on the organic path. The Pigeon update seemed to really reward us with better organic rankings because of our content strategy. We were prepared and are used to the new norm in local search. Local specific content really helped those businesses that used it.
Matthew H – The best practice is working with both the website and off-site tools. The website is very important.
Gyi T - Think about how to improve #UserEngagement. On-site is all about creating great content.  Don’t sacrifice a conversion to change a behavior signal.
Mary B - Many visitors get all info they need as soon as they hit a local landing page and many visitors just bounce out as soon as they get the info, however, it may not be a bad bounce signal. Understanding why visitors are on the site and leverage that when you seek to solve their problems. Blog posts that lead nowhere are useless. Guide visitors to their conversions.

Poll - 43% of webinar listeners changed their on-page strategy post-Pigeon.

Keys to a successful #LandingPage

Matthew H - Landing pages need to satisfy a user’s wants/questions/queries/etc. Use web page testers to assess your landing page effectiveness.
Mike R - The fundamentals have not changed. Local content is more than words. Everything can be localized. A building’s (structure) heritage and local events, lots of stuff to work with in a local campaign. There is no reason you can’t localize your products and services.
Gyi T - Sub-pages are important. In marketing for legal services, sub-pages seem to work great for individuals working in a firm or partnership. #DangerousIntersections is a great example of a sub-page idea.
Mary B - User experience is important in on-page. If you are a local business, are you using Google Maps? Are you advertising your services to neighborhoods and smaller towns? Don’t overdo it, however. Don’t forget about internal linking and KML sitemaps.
Mike R - The most important thing to tackle right away is Title Tags and Internal Linking. Also see: #Silo
Gyi T - Product pages need to be done right the first time and then promoted from there. We don’t typically change up product pages often. Do social media share links benefit a products or service page?  Probably not.
Mary B - Website content needs to be SEO friendly. And it needs to be written by somebody who is familiar with the product/service. Copywriters may not be able to write the best copy for really technical material. Consultative SEO may be the best solution.
Mike R - (when asked how he deals with an uncooperative client) We try to walk through specific steps and follow a detailed calendar. No matter who creates or posts the content, as long as the strategy is followed, it should be good to go. Clients who cooperate tend to do just a little better. 

How much time do you spend on #MobileOptimization?

Gyi T - Responsive design is a good way to go. It simplifies mobile. We focus more on user engagement. We try to make the design work but we focus on the more important aspects like Calls To Action.
Mary B - Marketers need to concentrate on #ResponsiveDesign. It is cheaper for the small budget minded. Use click to call, supply contact info, and make it easy to use.
Gyi T - Prioritize your Calls-To-Action and set goals for them. Tie your efforts to dollars and you’ll succeed. 
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Luis Galarza
owner

SEO Basics  - 
 
Let's Kick Start your SEO this 2015!

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#seo   #localseo  
 
Looking For A Way To Put Your SEO On The Right Track This Year?
Here Is A Simple Way To Kick-Start Your SEO in 2015

1. Be Mobile optimized.
2. Optimize your Rich Snippets.
3. Keep an eye on Universal Analytics.
4. Link Disavowal is your new best friend.
5. Migrate Your Site to HTTPS.
6. Strategic Content Marketing for Link Authority.

Full story: http://goo.gl/j2YVZx

====
#seo   #localseo   #seotips   #searchenginemarketing   #localsearch  
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Luis Galarza
owner

Tips And Tricks  - 
 
20 Useful Evergreen #SEO  Tips Local Business Owners Should About!
Local Search Strategies

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#localsearch   #seotips   #seo   #localseo  
 
20 Evergreen #SEOTips That You Shouldn’t Miss Out On  #seomarketing #seoservices #seo
Most folks with a little web design or SEO Services knowledge will agree with these. Here are 20 evergreen search engine optimization tips that have prevailed even in changing times and ages. Good S...
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Luis Galarza
owner

Local SEO News  - 
 
Another Important SEO Warning For Local Small Businesses From Google!

via +Glenn Gabe 

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#mobilewebdesign   #localsearch   #mobileseo   #seo  
 
The approaching storm -> Google Sending Mass Scale Warnings To Non-Mobile Friendly Web Sites via +Barry Schwartz #seo  
Google is sending mass scale notifications via email and Webmaster Tools warning sites that are not mobile-friendly that it will cause issues for them if they want to rank well for smartphone users.Th
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BAM Web Solutions - Website Design Leeds's profile photoMichael George's profile photo
 
Good read thanks 
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Local Marketing Strategies For Multi-Location Businesses!
Local Strategies

If you have a large business looking to increase their local online reach, this post provide some useful tips you can use right now.

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#localmarketing   #localsearch   #localbusinessmarketing  
 
How To Leverage The Best Local Content Source For Multi-Location Brands.
Local Search Tips

This is a great set of tips for large brand to help you improve your local search and marketing efforts.

Points summary:

1. Identify Your Ambassadors.
2. Create A Process For Planning & Creating Content.
3. Have A Governance Model.
4. Create Metrics.
5. Don't forget to inspire them.

Read more: http://goo.gl/czGzd6

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#localsearch   #localmarketing   #localbusiness   #localseo   #contentmarketing  
Contributor Adam Dorfman offers helpful advice to large brands seeking to improve their local marketing efforts.
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Local Internet Marketing's profile photoLocal Marketing Voice's profile photo
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Local SEO News Community is a place where local search experts can share ideas, tips and strategies, and business owners or new online marketers can learn, keep up to date with new updates, and get your questions answer. We allow content based-posts only (no URL shortner), so please do not post links to sales pages, products, services, or SPAM, irrelevant or self-promotions. Thank you.
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Jam Hassan

Local SEO Tools  - 
 
Can any one Explain Local SEO Ranking Factors except Citation Building ?
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SEOPluz's profile photoUK Listingz's profile photo
6 comments
 
hi, here are the list of search ranking factors by moz http://moz.com/local-search-ranking-factors
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Vijay Nair

Local SEO  - 
 
Guys, I need help

I own a Google business page for a client that is in Edmonton, Canada.  I am the owner for the page whereas the client is manager. I am from India btw.

My question is will me(from India) owning the business page affect rankings for my client(in Canada).

I unwittingly claimed the custom url too which means I cannot transfer ownership anymore I think.

Its brand new page - so should I delete the page and start over (or) do you think its ok for an Indian to be the owner of the business page of a business thats located in Edmonton, Canada.

Pl advice
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Explore how Twitter can be beneficial for promoting your business with our #Twitter management service. Visit: http://bit.ly/1ubjEpt
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Local On-Page SEO Pro Tips!
Local Search Strategies

Thanks to +Linda Buquet 

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#localseo   #localsearch   #protips  
 
Video is Live! Local Onsite SEO Best Practices Webinar -  This was a power packed webinar with TONS of great insights from +Mary Bowling +Mike Ramsey +Matthew Hunt and +Gyi Tsakalakis - If you missed it you can watch below. Even if you were there, you may want to re-watch because the tips were flying by so fast!

I also added the slide deck and QA chat log which is filled to the brim with great questions and answers.

Thanks to +Myles Anderson +Ross Marchant and +BrightLocal  for hosting and organizing. Thanks to +Colan Nielsen for helping me in QA.

#googlelocal #localsearch #localseo #seo  
All star line-up: Mary Bowling, Matthew Hunt, Mike Ramsey & Gyi Tsakalakis
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Luis Galarza's profile photoUK Tutoring Services-Cambodia's profile photoAl Remetch's profile photo
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+Luis Galarza Hi and thanks for some great editorial.

 I have such a stupid question for you and your colleagues. This is a dated question that seems to be resurfacing lately. I apologise. 

Our staff have asked a lot of people, "SEO" consultants etc whether linking to "real local businesses" is beneficial ... in some way? Maybe I'm missing something but how can a local dentist benefit from linking to the nearest fizzy drink or local take-away? If you get our drift.

With the latest Google (handshake with Twitter) sun-rising, I would like your view on whether Google maybe "stepping off the G+ pedal?" #Google   #Twitter   #Goldenhanshake  

Best Wishes. 
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On-Site Testimonials can Harm SEO

Too many testimonials can dilute your page focus and cause a drop in rankings.

http://activerain.trulia.com/blogsview/4585100/testimonials--3-common-mistakes
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#LocalSEO- 7 Websites to List Your Business
Read More: http://goo.gl/dpLw4G
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Local Link Building: Great Linking Tips For Better Local Search Ranking!

Thanks to +Linda Buquet 

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#linkbuilding   #localsearch   #localseo  
 
Five (5) Under-Appreciated Sources for Local Link Building Success  Wanted to share this post by +Kristopher Jones at +LSEO 

#localsearch   #googlelocal #localseo #seo  
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Linda Buquet's profile photoLuis Galarza's profile photoMindy Koch's profile photo
2 comments
 
You're most welcome +Linda Buquet :-)
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20 Evergreen #SEOTips That You Shouldn’t Miss Out On #seomarketing #seoservices #seo
Most folks with a little web design or SEO Services knowledge will agree with these. Here are 20 evergreen search engine optimization tips that have prevailed even in changing times and ages. Good S...
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Google pursues higher quality local reviews with Local Guides program.
Google My Business News

Some of the key points:

1. “High quality content” is defined as “3 to 4 sentences long and contains specific, helpful and balanced information about a particular business.”

2. Reviews are to be closely integrated with Google Maps so they populate according to specific user searches.

3. Benefits will also be tied to frequency of reviews: “For some benefits, we give priority to Local Guides who are consistently contributing reviews each month.”

4. Community managers are being assigned to specific markets. This is in direct competition with Yelp, and demonstrates how important Google feels these local review communities are.
5. Google explicitly states that users are not to be paid in goods or services for reviews. Of course, there’s no one policing this or any way to monitor that.

6. Business owners are to be banned for soliciting reviews with freebies: “Soliciting reviews for a particular business or self-promotion (through discounts, collateral, etc.) to Local Guides in any capacity is prohibited, including but not limited to online and offline Local Guides community activities, events, and forums. Individuals found to be violating this prohibition may be expelled from Local Guides.”

7. Unofficial meetups will also be thrown in different cities and Google will lean heavily on the Local Guides community to make those happen.

Read more at: http://www.tnooz.com/article/google-pursues-local-reviews-local-guides-program/

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#googlemybusiness   #googlelocalguides   #googlepluslocal   #localsearch   #localseo  
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Diet and Food Talks's profile photoFamous's profile photoFascinating's profile photoLife is Super Awesome's profile photo
2 comments
 
You're welcome +UK Tutoring Services-Cambodia 
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