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Hi there!
My name is Stefan and I've always been fascinated by psychology. As it happens today  I published my very first video about the psychological mechanisms behind selling parties.
And I'm sure almost all of you share my passion for psychology and many know a great deal more than me - I would love to get feedback from YOU guys :-)
So if you have any comments, questions or suggestions for improvement - it would be very much appreciated!
Have you ever wondered why Tupperware & selling parties in general are so successful? And how they manipulate you into buying their products? This video explains the psychology behind them and shows how they work.

Is anyone else concerned about the ethics of using psychology and behavioral engineering to drive marketing? This group, like most I find discussing the topic at more than a consumer level, seems to regard each breakthrough in understanding buyer motivation and "rationality" as something to be exploited to make campaigns more effective.

I'd be interested in a discussion, here or elsewhere, on the ethical limits of using behavioral triggers, conditioning and the like to shape marketing, as well as a broader discussion of marketing perhaps not having an absolute "right to sell."


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Janet Burt's very funny take on reasons you might want to have an emergency savings account.

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VIDEO: Consumer Behavior Online / How & Why

#consumer   #behavior   #video   #uxdesign  

The Smart Salesman

For long we have celebrated the power of packaging as ‘the Silent Salesman.’ Across retail shelves around the world, brands have relied on the effectiveness of their carefully designed packages to communicate with their customers — at the first moment of truth — in sign language!

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Hello all! I am conducting field work for a consumer behavior
class. Could you please help me out by taking this brief 7 question
survey? Thanks in advance!

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Good read on behavioral economics.

"Rather than try to equip people to be more “rational,” we can look for opportunities to design their choice environments in ways that comport with, rather than confound, the actual psychology of decision making."

#behaviorchange   #predictiveanalytics  

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“Chief Behavioral Officer” has a “wait till your father gets home” tone to it, but in reality the role assumes oversight of the customer experience, with a healthy dose of big data  and data science  thrown in. As many as 20 of the Fortune 500 companies have someone at a C-suite level serving as chief behavioral officer.

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About Edward Bernays, Propaganda and the healthy habit of smoking.
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