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Deliver digital experiences that improve the impact of your digital marketing strategies.

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Businesses of all sizes are always looking to get the step up on their competition.

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Marketing Club of IIM presents Touchstone, sponsored by Shillong Lajong Football Club as part of Khlur-Thma 13
Prizes worth INR 80000 up for grabs. Register at http://www.dare2compete.com/quiz/home
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With the explosive growth of social media and content marketing, the opportunities to tell stories as part of brand marketing initiatives have become a strategic priority.

Article @ http://goo.gl/gIlg0
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How many brand logos can you identify?
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Hindustan Unilever, India's largest consumer products firm, boosting its Lifebuoy brand at Kumbh Mela. 

One promotion that stands out is HUL partnering with more than 100 dhabas and hotels at the mela site to serve rotis that are stamped with "Lifebuoy se haath dhoye kya?" (Have you washed your hand with Lifebuoy?)
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Can you identify all the brand logos?
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Marketing has been an integral part of film industry for a very long time .. Brand Recall value is the highest not for an "Apple" or a "Nokia", but probably for "Sholay" or "DDLJ" .. A small test of your knowledge of contemporary Bollywood movies .. Guess the name of the picture !!
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A very subtle print advertisement by Coke .. Probably the creators wanted to convey that experience of watching a movie is not complete without a bottle of coke .. From Black and White to 3 D films, coke has been a friendly companion to movie-goers.

+Pulp Strategy 
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