A photographer working in NYC that's been doing "fine art" (a term that I have trouble using) for about 15 years after leaving the corporate world where I as a VP of Software Engineering.
My site is: www.BeckermanPhoto.com
with the Photoblog at www.Beckermanphoto.com/blog
Damien Franco asked us to ask ourselves WHY ARE WE POSTING what we're posting.
There are two main reasons 1) Hope to intrigue someone enough to take a look at your site with the hope that they'll either spread the word about your pictures or 2) actually buy a print or a file; as unlikely as that may be.
Ad the second reason is EGO. You've done something that you think is good, and you'd like others to see it and say, wow, that's a good shot.
If you move up a level or two, you write a post which offers more than a good picture worthy of ahs and oohs. You have an idea that might be worthy of a teaching moment. But even there, you want to attract an audience so that your work spreads.
The real question to ask yourself is whether you would be sharing your work and/or ideas if it wasn't related to business side of photography? I doubt very much whetehr I would or not.
There's nothing wrong with giving away your secrets for free since if they attract an audience of potential customers - then they aren't really free. Although it seems as if so much of the web is free - very little of it ad isn't. Goggle isn't free - it's well-supported by advertising.
My site isn't really free. You can browse at 399 plus images - but all of that is just like any store that puts its most sellable items in the most conspicuous place.