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Torben Rick

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The time has come to work with trust as an integrated part of business strategy - The future role of brands
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Torben Rick

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BP corporate image - Rebrand attack
– Culture jamming
Rebrand attack - Culture jamming - BP Logo - Greenpeace has initiated a “Rebrand the BP Logo” contest. BP under heavy social media attack
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B2B MARKETING FRAMEWORK: HOW TO MANAGE THE COMPLEXITY

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. I have always liked frameworks to make sense of this complexity, and add some structure to identify focus areas and value drivers, dependencies and hierarchies – all to make complexity a bit easier to manage.
We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buyin...
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B2B CONTENT MARKETING TRENDS FOR 2015 [INFOGRAPHIC]

MarketingProfs and the Content Marketing Institute partnered again this year to bring you the latest B2B content marketing industry survey. The fifth annual study includes findings from 1,820 North American B2B marketers and presents benchmarks, budgets and trends for the coming year. 
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Richard Morrow

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I'm not sure you can get past them, but some decent insights
While it’s true that the nature of brand publishing sets a higher bar for compliance and introduces some complexities that media companies do not encounter, those companies also benefit from having well-established compliance structures in place. There’s no reason brand publishers can’t do the same.
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Richard Morrow

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 MiresBall's rebrand of Ballast Point helped them climb 17 ranks from the previous year's list of Top 50 Craft Breweries
Our work for Ballast Point laid the groundwork for a regional, national and international craft brewing and spirits brand that truly knows no boundaries.
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Torben Rick

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How is social media impacting marketing?
Social media continues to grow rapidly. How is social media impacting marketing? Marketing in the digital age - Human to Human - H2H - Torben Rick
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rkl3D LLC

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To stay alive and flourish in highly competitive environments, business-to-business (B2B) companies spend more time and money on R&D. 
#B2B  
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Brand Building The Human Way: 5 Lessons for Brands to Live By
http://bit.ly/1a93anS
People won't perceive your brand as a living, breathing entity if your brand fails to act human. These are basic life lessons we know to be true, but brands all too often disregard. #branding  
These are basic rules for life that brands should consider basic rules for building and sustaining positive relationships.
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About this community

Place to discuss Business to Business branding strategy as the marketplace evolves into an increasingly digital medium.

Torben Rick

Discussion  - 
Using hashtags effectively can put Twitter and social media campaigns over the top but what happens when a hashtag campaign backfires?
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MARKET SEGMENTATION IN B2B MARKETS

Satisfying people’s needs and making a profit along the way is the purpose of marketing. However, people’s needs differ and therefore satisfying them may require different approaches. Identifying needs and recognising differences between groups of customers is at the heart of marketing.
Written by Paul Hague and Matthew Harrison Satisfying people’s needs and making a profit along the way is the purpose of marketing. However, people’s needs differ and therefore satisfying them may ...
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THE ARCHITECTURE OF B2B BRAND

For the high-tech, B2B industry, however, these traditional approaches don’t make complete sense. Each of these strategies has their place, but there is a growing trend toward a new branding strategy that is a graceful blend of the two. This tiered-branding approach, which is similar to an endorsed brand, is a logical and effective strategy for the high-tech marketplace. In order to fully understand why this new approach works, however, we need to take a quick look at the first two.
The branding strategy at once time were seems to be concentrated only on consumer markets. These B2C industries were the standard by which all other commercial entities measured their branding stra...
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Torben Rick

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The future of marketing?

#branding #brandingstrategy #brandingtips  
It’s time to bury the traditional marketing approach? Has the time come to bury the old paradigm? Top 6+ must reads on strategic marketing
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Wasif Chauhan

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Your online presence is your brand if your company relies on leads from your website. Online branding is especially important for service providers who don’t have a tangible product that clients can look at. Instead, customers are buying the infor...
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Wasif Chauhan

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To make money online internet marketing is the best way. The problem with the internet marketing is the same as with every business: there are people that are making no money and there are people that are making lots of money. Working your way up ...
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Torben Rick

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Information through digital channels has changed the game

The B2B marketing winners are the companies that create the strongest connection to the market and deliver the most relevant content. B2B companies who fail to adapt their marketing won’t have a future.

#branding #b2bmarketing #b2bsales  
The future of B2B marketing - the days of simple marketing systems are over - fasten your seat belts - Torben Rick
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Alan Quarry

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Fast Food for Thought on Branding and Entrepreneurship is the main course for +AQ's Blog & Grill . We have guests such as +Guy Kawasaki , +Gary Vaynerchuk , +Ann Handley from +MarketingProfs , +Michael Brenner , +Jay Baer , +Mitch Joel , +Tony Zambito 

No sales pitches, please enjoy. Bon Appetite
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How To Deliver On Your #Brand  Promise
http://bit.ly/1cpaxHV
If brands are to be human than they cannot expect a single statement or look to define their identity. 
Healthcare companies must remember to focus on brand by aligning the brand promise with the brand experience at all touch points. A brand strategy is needed
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