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Off-Page Optimization (SEO)
Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.
Off-Page SEO Checklist:
Always start with keyword research, testing and selection 
Use Keywords in link anchor text
Obtain links from high ranking publisher sites
One-way inbound links (not link exchange or reciprocal links) 
Different keywords in your link-ads from the same site
Gradual link building technology (no growth spikes) 
Use relevant keywords near your inbound link (contextual relevance)
Deep linking (from multiple pages to multiple pages) 
Target a large list of keywords (5-500+)
Link from sites with a variety of LinkRanks 
Track all active keywords and refine strategy as required
Discontinue campaigns if ranking does not improve
Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
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