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Donna Papacosta

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Has anyone tried Clammr? They'd like to be Instagram of audio. We podcasters like this idea! http://news.trafcom.com/2015/05/will-clammr-be-the-instagram-of-audio/
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Alex H Yong

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☆ By Ken McGaffin ☆ (Good comments under the article too. Be sure to read those too) (Date of article: Today! May 4, 2015. Hope to hear it discussed on # 807)
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Wish this was written last Saturday. Oh well. Thanks +Gini Dietrich for filling in for Neville in # 806.
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Bernie Goldbach

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There are interesting times ahead this summer as Facebook brings mainstream broadsheets into its stable of news feed offerings. At the very least, those newsy items will further dampen brand messaging. At best, Facebook will be the place to lurk and find deep reads about breaking news.

Since his reemergence on Facebook, Robert Scoble has consistently outlined the best way to craft what you see in your Facebook flow. I've adopted some of his tactics.

1. I put my closest connections into lists of "Friends" or "Close Friends" and if I want to read something from anybody else, I make them an "Acquaintance".

2. I mute people by keeping them off these lists or by putting them onto a list I create. They still think we're "friends".

3. I turn off notifications for dozens of the 819 friends I've made on Facebook.

4. I always keep the total number of Facebook "friends" below 1000 even though I've actually connected to eight times that amount since starting my account in 2006.

5. I add a comment to a Facebook thread when I want to keep getting notifications about the topic of the thread.

I wonder if anyone in the FIR Podcast Community might offer a peer review of these tactics.
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What's neat about the Facebook offer to publishers is as a true publishing platform.. Ads the publishers sell, they get to keep 100% of that revenue.. and ads Facebook sells get a 70/30 split.
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If you have both a podcast and a terrestrial radio show, a study recently done by Jacob's Media nicely profiles where terrestrial radio audiences may be when they are not listening to your show. Its nice to see podcast listening rank high on the menu of choices.  

Effective cross promotion between your terrestrial show and podcast can raise the audience level on both platforms. Our clients often ask if it is okay to offer a podcast that is an archived version of their terrestrial program. While we think it is indeed "okay", even better would be to create a podcast providing something extra that isn't heard on your terrestrial show.  For example, if you interview an expert in a particular field on radio, offer an extended version of that interview on your podcast. Give your terrestrial listeners a call-to-action reason to listen to your podcast and the resulting synergy will grow your audience on both sides of the spectrum. 

 http://www.talkers.com/2015/04/29/techsurvey-11-newstalk-profile/
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Alex H Yong

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A true and shocking account by Ann Smarty, the founder of MyBlogU: Keeping Things Ethical When Doing Blogger Outreach  http://www.theepochtimes.com/n3/blog/blogger-outreach-code-of-ethics/ 

#paidownedearned   #influencermarketing   #brandawareness  
#bloggerrelations #PR2point0
Don’t be like the idiot who pitched to my former employer. Have a strict code of ethics, and follow them.
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+Alex H Yong indeed :) 
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If passed, would this be the first law establishing a hashtag? Sounds like an open invitation for hashtag hijacking. 
AUSTIN – “#thankyou, Chairman @RyanGuillen.” With that Twitter-inspired opening response to the House Culture, Recreation and Tourism Committee’s chairman, so began Rep. Kenneth Sheets’ push on Tuesday to designate “#txlege”…
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Sean Carlos

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Social media brings another very ill-conceived brand campaign to an end. Apparently too many "communicators" still need to learn about the extremely effective right of reply to commercial messaging that social media provides.
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This was one of the dumbest things I've seen --- since the last dumb thing by a brand.
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Harry Hawk

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Twitter has helped bring down governments... But is there a "deep" serious side to Facebook?  We all know the power of facebook to help us idle away the hours.. or have casual chats with family and friends.

Have you hear of Facebook Safety Check??  
This morning we activated Safety Check for people affected by the earthquake in Nepal. It's a simple way to let family and friends know you're okay. If...
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Ari Adler

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HBO has freaked out and banned group watch parties at bars for Game of Thrones, and the NHL has banned the use of Meerkat and Periscope at their games.

First, is this an overreaction based on the almighty dollar that will end up costing them more in bad public relations? Second, does anyone really believe HBO or NHL will have any success in trying to enforce these bans?

My answer is yes for the first question and no for the second, but I'd like to hear what others think. 
NHL Deputy Commissioner Bill Daly nixed usage of Periscope and Meerkat in a memo.
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+Doug Haslam I've often wondered why "experience" venues wouldn't want more people to get a taste of the experience virtually, perhaps enticing them to buy a ticket and take it it in firsthand. 
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Harry Hawk

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I believe that anything that embraces the user experience and makes it stronger is good for the entire Facebook ecosystem.
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Shel Holtz
moderator

Discussion  - 
 
On her SpinSucks blog, Gini Dietrich shares a behind-the-scenes look at recording this week's episode of For Immediate Release. With Neville in Boston with a client, Gini stepped in a guest co-host.

http://spinsucks.com/communication/podcast-a-behind-the-scenes-look-at-a-popular-pr-show/
The podcast has become a very popular content form. Gini Dietrich co-hosts FIR with Shel Holtz and provides a behind-the-scenes look at how its made.
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Harry Hawk

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I think a very well done.. Corporate messaging.. (McDonalds) has had 2 years of losses.. in the US, etc. while growing in Europe, Asia, Etc.
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Harry Hawk

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Meerkat allows you to live stream video from your phone to all of your Twit...
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Rachel Miller

Discussion  - 
 
It's a girl! How brands are welcoming the birth of the Princess (still to be named), born to the Duke and Duchess of Cambridge, aka Kate and William, this morning: http://www.allthingsic.com/princess/

 < includes a link to my Royal Baby Frenzy Pinterest board I created two years ago and have updated, to capture this moment in time and all the weird and wonderful ways brands mark such occasions: https://www.pinterest.com/allthingsic/royal-baby-frenzy-in-the-uk/  
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Alex H Yong

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Michael Stelzner of SocialMediaExaminer says too many promotional posts have created a slippery slope (and he singles out the "mommy blogger" world) and all niches should pay heed ◈Listen beginning @ 32:15 to 33:08 http://www.socialmediaexaminer.com/content-marketing-with-robert-rose/

#podcast
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Link to listen: http://www.socialmediaexaminer.com/content-marketing-with-robert-rose/ No need to listen to all 40 minutes. Start at 32:15
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Did you guys know about Blendle? I'm surprised I've never heard of it before. There are couple of great insights in there.
"The goal: put all newspapers and magazines in the country behind one (quite sexy) paywall, and make it so easy to use that young people start paying for journalism again." 
One year of journalism without subscriptions, without ads and without clickbait
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 I had not seen this before. Looks interesting. Thanks for sharing.
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We've updated  industry news at www.Podcast.Place.  Making headlines today:

Infinite Dial Identifies Audio Platform Popularity
Nielsen Rates Markets With Digital Penetration
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Harry Hawk

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Clammr is working on other methods.. but you can at least "share" your stream.. this is the code for mine.. (I have two snippets uploaded and will make more soon): http://www.clammr.com/player/embed?userId=17331
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Any time.. I spoke to the CEO yesterday.. and will interview him next week (i hope).. I'm very excited.. will be releasing a bunch of them tomorrow.. 
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Francis Wooby

Discussion  - 
 
Can anyone recommend a good tool for creating online trainings incorporating video, slides and interactive quizzes? It needs to be affordable and friendly for non-techies. I'm really grateful for any help you can offer.
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Alex H Yong

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Robert Rose says "Press releases are dead but wire services are totally not" - Listen starting @ 36:00 to 40:03 (No need to listen to all 42 minutes)
http://www.socialmediaexaminer.com/content-marketing-with-robert-rose/

PS - I'm really enjoying these Michael Stelzner interviews. Totally different from Hobson & Holtz. I'm a fan of both!
Social Media Marketing Podcast 124, in this episode Robert Rose explores content marketing, native advertising and what all of it means for your business.
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