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Dan York

Discussion  - 
 
After getting yet another draft blog post from someone to review that needed some help, I wrote down these thoughts about what I see as 3 critical pieces that people need to think about when writing blog posts, articles, etc.  I'd love to hear any feedback from members of the FIR community...   do you agree?  What else do you see as important?
What do you need to do to get your blog post noticed? When we are drowning in a sea of content, how can you make your post stand out? How can you maximize the chances that people will actually find...
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Kris Gallagher

Discussion  - 
 
In contrast to the Thomas Cook story on episode #809, +Houlihan's handled this screw-up promptly. Vet and his family pleased, donation to a meaningful organization, story over. 
A national restaurant chain has fired a local manager and issued an apology after an Army war veteran who says he has post-traumatic stress disorder was refused a table because he was accompanied by a service dog.
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Dan York

Discussion  - 
 
Interesting piece about Dell's "Managing Editor" being hired away by Politico to create "brand journalism" on the site...
Politico hired a Fortune 500 marketing exec to help build and run a department called Politico Focus to create content for brands -- a first for the site.
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Dan York

Discussion  - 
 
Hey, +Shel Holtz, you can finally get Periscope for Android! :-)
Periscope, the promising live-streaming app owned by Twitter, arrives on Android today. Like its cousin on iOS, which debuted two months ago to the day, Periscope for Android lets you watch and...
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Shel Holtz's profile photoBernie Goldbach's profile photo
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I wonder if Periscope will ever feature as yet another place to offer an FIR comment. Or as a place to watch Neville and Shel elaborate on a discussion topic. 
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Dan York

Discussion  - 
 
Did you all realize that Google+ had "Collections"?  I didn't...
 
How to reshare posts to your collections. #TipTuesday  
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Ah, here's the announcement on May 4: https://plus.google.com/+DmitryShapiro/posts/B4M3R6aMkEf   (found, appropriately, in Google's "collection" of Launch Announcements!)
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Sean Carlos

Discussion  - 
 
One of the key messages to communications professionals who are learning about social media is you cannot control the message (albeit you can try to influence it).  Apparently there is a #HoldACokeWithYourBoobsChallenge fad taking place as you read this.. I haven't looked into the real origins nor motivations, but it does quite well illustrate the point that you cannot control the message. (I just cannot image that a company based in conservative Atlanta would actually be behind this "campaign").  [The article is in Italian as I didn't see anything in English in a cursory Google search - but pictures speak a 1000 words]
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Su Facebook, Instagram e Twitter,  #‎HoldACokeWithYourBoobsChallenge‬ è la nuova sfida che consiste nel dare prova delle proprie abilità reggendo una lattina di Coca-Cola tra le tette. Il fenomeno è iniziato in Danimarca per poi prendere piede in tutto il mondo quando l’attrice tedesca Anike Ekina ha postato una foto e un video sulla sua pagina…
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On a related note, listening is what suffers most when brands and agencies try to control the message
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Neville Hobson
owner

Discussion  - 
 
Some great podcasts in this list including a couple of FIR Podcast Network shows!
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Nice list!
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Michael Blowers

Discussion  - 
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I love the advice from Stella (page 44-46) because it reminds PR that "Google is watching" so be on your best behavior. I wasn't part of the reference  eBook, but I was involved in the first #PRstack project which you can find at http://www.prstack.co 
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Neville Hobson
owner

Discussion  - 
 
You've probably followed, or seen reported, the huge PR and reputation kerfuffle surrounding tour operator Thomas Cook and how they have behaved recently over the deaths of two young kids on holiday in 2007. TC found not legally liable but what's the moral and ethical issue, never mind the powerful human aspect to all this? Summary in this media story.

Latest news today - TC CEO makes public apology in front of live TV.

I have this for discussion in next week's FIR 809. Would love to add listener opinion - care to share your thoughts about it?
Any tragedy involving children evokes strong emotions and the case of Christianne and Robert Shepherd, who died from carbon monoxide poisoning while they were on holiday in Corfu with their father and his partner in 2006, has tugged at the heartstrings of many.
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Hi +Neville Hobson  I've just blogged on the case and looked back at the articles I wrote about their IC and rebrand in 2013: http://www.allthingsic.com/tcook/
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Sharon McIntosh

Discussion  - 
 
I'm guessing this FIR community is on top of updating their social media policies. I'd love to hear from members who have updated them, and what changes you've made.
When I ask conference attendees who has a social media policy at their company, nearly every hand in the room raises. But when I ask how many of those policies have been updated in the last few months, the hands almost uniformly sink.So let’s take a brief quiz. What do these three phrases – all from one company’s social media policy – have in common? “Do not use any copyrighted or otherwise protected information or property without the owner’s wr...
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Dan York

Discussion  - 
 
Our long-time friend +C.C. Chapman has launched a new show, "The 4th P Podcast" focusing on "people, planet, profit & purpose". Episode 1 is now out. (And per recent FIR reports of mine, it is hosted on SoundCloud :-) )
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3 comments
 
The UK's Audioboom.fm is also getting traction with local radio and providing a rather robust RSSified alternative to Soundcloud.
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Krishna De

Discussion  - 
 
A video tutorial on how to use Periscope App on your Android device

I know many people have been looking forward to using Periscope for live streaming but they were not able to as the app was not available on Android - until today.

I thought I would do a hands on review of the app and filmed this on Periscope using my iPhone to demonstrate the app on an Android!

I hope you find the video of assistance - you will find more mobile live streaming tutorials in a playlist on the YouTube channel this video is hosted on.

https://www.youtube.com/watch?v=qYcfCyALCsk
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Bernie Goldbach's profile photoKrishna De's profile photoAlex H Yong's profile photo
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+Bernie Goldbach There are certainly a few features on Android that are not available on iOS at the moment. Perhaps that is because they knew they had to make Android users happy and also they have had the benefit of a couple of months of feedback from iOS users!
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Dan York

Discussion  - 
 
Sad to see the "Ripples" feature go in G+.  It was a cool way to see the path your post could take through G+ ...   I also see in the comments to the original post that someone noted that hashtags no longer appear on the upper right side of posts. I find that disappointing.  :-(
 
Starting today, the Ripples feature in Google+ is no longer available. Page owners can continue to get post performance analytics through the Google+ Insights tool, located in the My Business dashboard. Thanks for your support as we continue to make Google+ a simpler, more streamlined experience for all. 
60 comments on original post
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Sean Carlos

Discussion  - 
 
Yes, Virginia, the times have changed. With the advent of social media, brands will be held accountable for the company they keep. Caveat emptor as they say.
FIFA's decision to hold the 2022 FIFA World Cup in Qatar is drawing more and more criticism as more and more allegations of everything from bribery and financial mismanagement to slavery and deadly work conditions pile up. A few people have begun drawing and sharing anti-advertisements featuring major sponsors that continue to support the World Cup.
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Neville Hobson
owner

Discussion  - 
 
The major discussion topic in this episode is the tales of communication and leadership failures at Amtrak and Thomas Cook.

How do you see it?
 
Episode 809 of The Hobson and Holtz Report is up! In this week's show:

Intro: FIR Interview with Leila Janah coming this week, FIR Podcast Network shows make Cision top 50 PR/Marketing podcasts recommendations;

Quick News: Tweets now appear in Google search results, communication leaders aren't leading very well, 110 photojournalists run National Geographic's Instagram account, the immorality of mobile ad blockers; the Media Monitoring Minute with CustomScoop:

News That Fits: Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; Dan York's Tech Report: EuroDig, WSIS, IANA and more; listener comments in the FIR Podcast Community on Google+; how to implement WhatsApp messaging in your business; Igloo Software promo; the past week on the FIR Podcast Network; a crisis story to watch: FIFA 2015 presidential election;

Music from Deadlines; and more.
Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; and more...Continue Reading →
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Alex H Yong

Discussion  - 
 
”Adopting a culture of disclosure" helps to build trust . It's too bad brands and agencies think otherwise. They don't want a star Instagrammer to disclose because it'll distract from the hip factor, and they don't want a blog with low social reach to disclose because it shines a light on bad ad spend on garbage impressions akin to admitting you paid a thousand dollars for a fast food hamburger. (Nobody would willingly admit to that) http://adage.com/article/digital/brands-pay-instagrammer-15-000-include-products-a-picture/298709/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1432930329

#influencers
#paidownedearned #pr2point0

Thanks +Shel Holtz​​ for saying we should adopt a culture of disclosure!
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Neville Hobson
owner

Discussion  - 
 
Time, The Economist, Forbes, and Quartz among publications creating audio versions of stories to engage mobile users.

Podcasts by any other name...
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Kris Gallagher

Discussion  - 
 
Does anyone know if a company (or university) can create a SnapChat geofilter? We'd like to.
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Alex H Yong

Discussion  - 
 
Would you write copy like this!!? Quote ~~ "Made with love from Toronto. Yes, we had a mayor that smoked crack. And technically, Justin Bieber is from our burb. But the Raptors are doing awesome this year, and more importantly, the tech-startup community in Toronto is booming. The city ranks as the 8th most active startup community in the world, and we feel lucky to be surrounded by all these awesome founders and ground-breaking products. It’s really cold in the winter, but if you’re ever around, come say hi at 49 Fraser Avenue!"

https://www.pressly.com/team.html
Pressly is a content curation platform helping top brands own the conversation their customers are interested in.
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Personally, I feel it's bold. Stuffiness be damned?
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Alex H Yong

Discussion  - 
 
"Content Capsules" are an alternative to owned media microsites, a good way to increase the chances of earned media. 

The company feels embed codes are important (and yes, they are) and thus they've made easily-grabbable embed codes central. 

http://contentcapsule.com/#ooid=t2YXR2bTrSxHng1r8mg3tHz7Uz-knZrB (Select video if it doesn't autoplay)

#paidownedearned
#embedcodesforjournos
Learn more about Syndicating Brand Experiences
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This was written about in PRdaily.com back in March http://ow.ly/KiJUn
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