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Shel Holtz
moderator

Discussion  - 
 
On today's Hobson & Holtz Report, we'll talk about the future of Google+ given the announcement that it's being uncoupled from other Google services and refocused on niche interests. Is this the right move, or is it a sign of end times for Google+? Is it worthwhile for businesses to continue to pump time and money into a presence on Google+?
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Alex H Yong

Discussion  - 
 
Marketing & ad agency talent is moving to the client side in order to focus and shine. Observations by Mitch Joel and author Mark Schaefer https://hbr.org/2015/07/6-reasons-marketing-is-moving-in-house 
Trends like Big Data are chipping away at agencies’ appeal.
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Doug Haslam

Discussion  - 
 
Those of us in boston probably know folks at Hubspot, including those involved- interesting PR crisis for a company that has been in the middle of the content, social media, and personal branding trends-  starting with the content of the press release itself: http://www.prnewswire.com/news-releases/hubspot-appoints-kipp-bodnar-as-chief-marketing-officer-300120782.html
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Adena Schutzberg's profile photoDoug Haslam's profile photo
4 comments
 
I will be riding, indeed! Wellesley-P-Town, 2 day ride
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Dan York

Discussion  - 
 
Interesting communications crisis happening right now on the Internet.  As you may be aware, a Minnesota dentist apparently paid $55,000 to go big game hunting in Zimbabwe and (perhaps inadvertently) wound up killing a lion popular with locals and tourists:

http://www.theguardian.com/environment/2015/jul/28/killer-of-cecil-the-lion-was-american-zimbabwe-officials-claim

The outcry globally has been quite fierce.  Consider this:

- the Yelp page for the dentistry practice is full of all sorts of negative reviews - http://www.yelp.com/biz/river-bluff-dental-bloomington

- the company's website was sluggish earlier today and now is completely offline (503 error often comes with an overload) - http://www.riverbluffdental.com/

- the company's Facebook page seems to have been taken down (perhaps by the company itself?)

And a great amount of venom spewed at them in many other forums across the Internet.

It seems like the company is trying to react on Twitter:

https://twitter.com/RiverBlufDental
https://twitter.com/RiverBlufDental/with_replies

but I am admittedly a bit suspicious because:

1. The Twitter account misspells "Bluff" with only one F.

2. The Twitter account was created today and has only 36 tweets (at the time I write this)

Maybe it's real...  but I'm wondering if either someone set up a fake account... or someone took control of the real account.

Either way, we are currently seeing a level of Internet vigilantism in play here.

As communicators, are you ready for something like this?
Zimbabwe Conservation Task Force alleges trophy hunter shot one of Africa’s most famous lions near Hwange national park
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4 comments
 
That is the oddest Twitter feed I've ever seen.
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Dan York

Discussion  - 
 
Google announces that Google+ accounts will no longer be required for YouTube and other properties... and that the G+ focus will be more around interest-based communities, etc....
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Lengthy Hacker News thread about this... https://news.ycombinator.com/item?id=9955947
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Dan York

Discussion  - 
 
Blip.tv is shutting down next month...  one of the earlier pioneers in video!
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2 comments
 
I remember having an account with them years ago.
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Dan York

Discussion  - 
 
Instagram is adding more functionality to its desktop / web browser experience...
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Paul Gillin

Discussion  - 
 
Clammr just released a big research study of podcasters. It found that podcasting is enjoying rapid growth, but audience development and lack of financial returns frustrate independents. There's also evidence that podcasts need the support of major media channels to be successful. Basically, it's still a labor of love for independents, but a potentially lucrative new channel for media companies. 

Do you think podcasters can be financially successful without help from media companies? 
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David Phillips

Discussion  - 
 
So, Its time someone wrote the book on PR automation.

OK I will try....
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Dan York

Discussion  - 
 
The folks from Clammr posted this article on TechCrunch... while it is obviously pro-podcasting, I thought it was a nice review of where things are...
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Kevin Anselmo

Discussion  - 
 
I am trying out a little experiment. For my next podcast interview, I wanted to invite any listeners to join me via Periscope. I will be talking in person with +Greg Hyer about social selling this Tuesday, August 4th at approximately 10:15 am EST. You can join via Periscope and if you have any questions for my guest, you can communicate them via the Periscope and I will ask Greg. Connect with me on Twitter (@kevinanselmo) to get the link to the Periscope. Also happy to send you a reminder if you let me know your email address in the comments. Thanks! 
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Dan York

Discussion  - 
 
Wow! Some amazing stats and graphs about Facebook from +Christopher Penn ...   (based on their latest earnings call)
Facebook now reaches 1.5 billion people, and owns 1 out of every 5 smartphone minutes every day in the US. Learn how marketers should be strategizing.
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Bernie Goldbach

Discussion  - 
 
I am curious about Twitter trying to improve content relevancy through human editorial and curation. I use Twitter lists to see events through curators I trust. But I don't think the average user wants the timeline to subordinate recency for relevancy.
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One of the reasons I like Twitter is because of the nonstop flow of chronological tweets. When I want my feed manipulated by programmers who think they know what I want when they really don't, I use Facebook. 
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This is going to be fun to search through and curate for our advocates. 
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Neville Hobson
owner

Discussion  - 
 
Great content in FIR 818 this week including two News That Fits discussion items:

1. Do we really have to take emoji seriously?

2. Do you need guidance on how to use Twitter such as that produced for members of Parliament?

We look forward to hearing your opinions!
 
The Hobson & Holtz Report episode 818 is up:

Intro: New FIR Podcast Network show: the Fellows Circle debuts live on July 30;

Quick News: Twitter deletes tweets on DCMA grounds; consolidation in the social media space; Residence Inns lures Millennials with booze, food trucks, and augmented reality; LinkedIn adds lead-generation tool to SlideShare; the Media Monitoring Minute with CustomScoop;

News That Fits: Do we really have to take emoji seriously?; Dan York’s Tech Report; Edward Snowden’s message to the IETF, Instagram brings search to the web, using Facebook author tags to grow your audience, and more; listener comments; do you need guidance on how to use Twitter such as that produced for members of Parliament?; Igloo Software promo; the past week on the FIR Podcast Network;

Music from Fly Golden Eagle; and more.
Do we really have to take emojis seriously? Do you need guidance on how to use Twitter such as that produced for members of Parliament?Continue Reading →
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Dan York

Discussion  - 
 
"stagnation is what we have. It's leading powerful players like Apple and Facebook to create ersatz copies of the web inside their walled gardens, when what we really need is a more powerful, more robust web."
It's going to get worse before it gets better
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One of the most futureproof things a communicator could bring to the table is advocacy of HTML5 architecture ahead of appified information.
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There are currently more than 3.5 million open job listings on LinkedIn, a career-focused social networking site with membership that exceeds 364 million. Most LinkedIn members post their resume in some form, but someone didn’t clue in most of the applicants for one of the most powerful jobs in the world: president of the United States. Former...
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Bernie Goldbach

Discussion  - 
 
I know viewers like +Neville Hobson are deeply interested in the formatting of user-generated content. It's up to the FIR Podcast Community to take a principled stance against Vertical Video Syndrome.
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Donna Papacosta's profile photoBernie Goldbach's profile photo
3 comments
 
You know you've lost your video orientation argument when you see 54" screens in vertical orientation. We have that arrangement on one campus screen.
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Rachel Miller

Discussion  - 
 
Minion Yellow is now a thing - news of the first ever character-branded PANTONE colour: http://www.allthingsic.com/minions/. What do you think? Who will follow suit next?  
I find colour evocative. It provokes strong memories and attachments and sparks my creativity. I've blogged before about how I use Pinterest to ignite my thoughts through visuals. Teal features acr...
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Rachel Miller's profile photoBernie Goldbach's profile photo
4 comments
 
My 4yo son wants his room repainted Minion Yellow. He also wants to change his name to Kevin.
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