Data protection in Europe and America - the next Bruffle?
The latest kerfuffle from Brussels (which I am unilaterally adding to the dictionary as a Bruffle) looks likely to be the EU's new data protection law, which passed a key stage in the EU Parliament at rocket-busting speed, despite record numbers of amendments.
According to the WSJ, below, "At least one parliament insider in Strasbourg had to cancel his dinner..."
the whole thing went so fast. Oh dear!
The reason's simple: PRISM.
However, the WSJ doesn't go into enough detail - as the FT's Brussels Blog (behind a paywall at http://blogs.ft.com/brusselsblog/2013/10/reding-declares-victory-prematurely-on-data-protection-overhaul/
) points out, the agreement needs to be approved by national parliaments, and there are many who have serious concerns.
The bottom line, though. is that US and EU data protection law is
going to diverge to some extent at least, and that this is going to be a Total Headache for any company which holds user data (as all marketers do) and works in both regions ... or which uses subcontractors who do.
Something for an FIR story at some point?