Stream

 
Hey, +Neville Hobson, here is one of the new generic top-level domains (newgtlds) doing something useful, providing a guide to London: http://www.standard.london/
1
Neville Hobson's profile photo
 
Thanks Dan. Great example. 
Add a comment...
 
Hi all, it's been a busy week on my blog and thought I'd share some of the things I've been writing about here. 

Where do you work? A look at the rise of the digital workplace and how productive you can be when sitting doodling on a Tube train: http://www.allthingsic.com/worklocation/

My thoughts on employee advocacy alongside Philip Sheldrake's: http://www.allthingsic.com/advocacy/

My talk from Google's Atmosphere event a couple of week ago has been published on their YouTube channel. You can watch my 20 min presentation on employees and social networking here: http://www.allthingsic.com/googletalk/

I featured a guest post by 19 year old aspiring IC pro Sarah Kyle, where she shared her perceptions of what IC is. My network has been amazing and Sarah now has contacts and an invitation to visit O2, to chat with Ericsson in Dubai and to work with a housing association just north of London: http://www.allthingsic.com/sarahkyle/.  -  proof yet again that IC is an incredibly friendly profession with people willing to help each other out.

Plus I've looked at what it's like to be an introvert working in internal communication, ahead of the annual Institute of Internal Communication conference: http://www.allthingsic.com/introvert_ioic/ 

Phew! Happy Easter all,
Rachel 
1
Add a comment...
 
Shameless plug.. I'll be in Charleston, SC next week (April 24-27) for the Food Film Festival (i'm a co-founder). As I often do for such trips (I love actually seeing the country) I'll be driving down and back from NJ. If anyone is around 95 from here to there (or back) or in Charleston and would like to meet up.. please get in touch!
1
Add a comment...

Harry Hawk

Discussion  - 
 
In a commentary on FIR On Higher Education (later this month).. I'll talk about the audience draw of channels on YouTube. You can think about a YouTube channel as a cross between a TV Show & a TV Network (depending on how the owner uses it).

Two popular TV shows returned to the air (Game Of Thrones (GOT)) and Madmen. Respectively they had 6.3 and 2.3 million viewers. While GOT has more viewers than most YouTube channels the audience for Madmen is within the reach and scope of many YouTube channels. 

When you consider that GOT/Madmen are among the most popular Cable shows it's easy to understand why many YouTube channels have a draw that is greater than most TV/Cable shows. 

It's also worth noting that YouTube doesn't have the same seasonality as traditional TV with most "YouTubers" producing content year round. Unlike, running a TV Network Google takes care of the monetization [Ads] (they sell, bill, run, insert, and monitor).

If you "own" a YouTube channel you just need to post, promote, engage and collect your check from Google.

"HBO’s big “Game of Thrones” posted a big 6.3 million viewers -- second-most-ever behind its season premiere the week before, with a 6.6 million. HBO’s new show “Silicon Valley” pulled 1.7 million viewers for its second episode.

The seventh season of AMC’s “Mad Men” got to 2.3 million viewers, down 32% from 3.4 million for the season six premiere. It was the lowest-rated season premiere since season two, back in 2008.

Virtually all broadcast networks had lower viewership -- CBS was at 9.7 million against 13.1 million; ABC, at 6.0 million from 6.3 million; Fox, 3.2 million against 3.7 million; NBC slightly higher, 3.96 million from 3.91 million; and Univision at 2.097 million from 2.10 million."
1
Add a comment...

Shel Holtz
moderator

Discussion  - 
 
In the latest FIR interview, Shel spoke with Critical Mass Planning Director Mark Silverman and Creative Director Amy Haiar about the work they did developing JerryGarcia.com. More than just a musician's website, it's a proof-of-concept for any brand with a large fan base, a history, and a lot of content.

http://forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_jerrygarcia.com_developers_mark_silverman_and_amy_haiar_from
1
Add a comment...
 
Shareaholic reports that Google Plus has second highest engagement metrics of all the major social networks. YouTube is tops. Anyone else find this surprising?
1
Add a comment...
 
When visiting a web site Monday AM [April 14th] (http://phandroid.com/) I was altered to a "trending" story (about Coachella). First, it's hard to know these days if I am seeing that link because it is an actual story, native content or a re targeting effort (I did recently visit the Coachella site).

I clicked through to the Coachella YouTube site because the story indicated that there was live streaming of the event.. only to learn the live streaming April 11, 12 or 13th (not today April `14).

All of the three previous days are being "rebroadcast" but that isn't live. Still they managed to get me to the site/channel. I'm most upset about the link in the "Trending Today" section of the site that had a headline that reads "Coachella live stream on YouTube." I took the implication that it was live streaming now (as opposed to a rebroadcast). 

I think I would have been as much if not more interested in a rebroadcast but I just feel I was mislead through ads or editorial.. 
1
Add a comment...
 
 
Organisations want employee advocacy.  Yet they always ask for ambassadors programmes.  Any difference?
3
1
Michael Harry Klein's profile photoRachel Miller's profile photoMichael Idinopulos's profile photo
4 comments
 
Thanks for sharing here +Michael Harry Klein. You may find this article by Philip Sheldrake on employee advocacy interesting: http://www.philipsheldrake.com/2014/04/employee-advocacy-rather-uncomfortable-somewhat-forced/ 
Add a comment...
 
FIR on Strategy #16 is up! In this week's show: 



Episode + Show Notes: 
http://www.andreavascellari.com/2014/04/strategy/



“Strategies” - If you already know how to define your objectives and it’s clear to you where you want to get with your project, then it’s time for you to choose which path, or paths, you will take to get there. It’s time for you to define your strategies.

In this episode we understand what’s a strategy, why it’s vital for your projects and what methodology you can use to define your strategies.



Andrea @vascellari
#FIRonStrategy
1
Add a comment...
 
After Dan's report about the potential use of drones, I thought I'd share these. A couple weeks ago, the March of Dimes in San Antonio had its big fundraiser walk, March for Babies. I'm on the board and help with PR. The walk was at SeaWorld, and their PR team's freelance videographer brought his drone to shoot b-roll for us to use with media and with social media. In the first photo, you can barely see the drone in the upper right corner. It was the size of a jack rabbit, and he could monitor the video on his remote. The images it shot were super wide angle (the one here is cropped). It sounds like we were the first walk in San Antonio to do this, but the others will catch on quick.
1
Dan York's profile photo
 
Very cool!
Add a comment...

About this community

A place for listeners and fans of the For Immediate Release (FIR) podcast to meet, talk and engage. Co-hosts: Neville Hobson and Shel Holtz.
On the social web

Shel Holtz
moderator

Inside PR  - 
 
Joe Thornley, Martin Waxman and Gini Dietrich chat with Spin Sucks Content Director Lindsay Bell-Wheeler in episode 369 of Inside PR:

http://forimmediaterelease.biz/index.php?/weblog/comments/fir_presents_inside_pr_369_a_chat_with_spin_sucks_content_director_lindsay
1
Add a comment...
 
FIR B2B #7 has been posted. We talk about where it makes sense to use  B2C tactics in B2B marketing and speak with guest David Spark about the best and worst uses of video by B2B companies. 
1
Add a comment...

Kevin Anselmo

Higher Education  - 
 
Odds are that if you are over the age of 30 and studied communications during your time in college / university, much of what you learned back in the day is now completely outdated. And there is probably a good chance that communications students today will say the same thing years from now.

Digital communications is changing so fast, so what is the best way to teach it to students so that they have the necessary skills to enter the workplace and then the mindset to evolve with technological advances? I asked this question to professor Amanda Sturgill, who teaches interactive communications at Elon University in North Carolina. Amanda provides best practice on building curriculum within a university environment, and also shares insights on how professionals can educate ambassadors within organizations. 

In our reports section, I provide an overview on why every communicator needs to be an educator, while technology correspondent +Harry Hawk  reviews the educational tool Voice Thread.
http://www.forimmediaterelease.biz/index.php/weblog/fir_on_higher_education_8__amanda_sturgill_on_teaching_interactive_media
1
Add a comment...
 
Are we heading for an Enterprise Social Network train wreck?
1
Add a comment...
 
The role of audio in communications - as FIR listeners and Shel & Neville know - is becoming increasingly important. So it should make sense why the call for "hearables" is (or should be) a priority in the wearables market. #audio  
Are Google, Apple and others getting the wearable trend all wrong?
3
Rachel Miller's profile photo
 
Interesting stuff, thanks for sharing on +Scott Monty 
Add a comment...

Dan York

Discussion  - 
 
Earlier this year, I mentioned that Microsoft was killing off the "Desktop" client for Yammer.  That day arrives tomorrow - and I wrote about how that will impact my own usage of Yammer... 
1
Add a comment...
 
Two highlight topics from this week's FIR 751, just published:

* A journalist’s jaundiced view of the value of PR highlights the good, the bad and the ugly; leading voices of the profession respond.

* Serious reading is on the decline as the brain adapts to scanning: what does this means for communicators?

Enjoy the show!
 
FIR 751 is up! In this week's episode:

New FIR Interview with Critical Mass coming, no reports this week from Dan York (get well soon, Dan!) or Michael Netzley;

Quick News: FTC investigates a Pinterest contest, Staples offers 3D printing, journalists mining Whisper, 44% of Twitter accounts have never sent a tweet; Ragan promo;

News That Fits: A journalist's jaundiced view of PR's value highlights the good, the bad and the ugly of PR; serious reading on the decline as the brain adapts to scanning; Media Monitoring Minute with CustomScoop; listener comments; Igloo Software promo; last week on the FIR Podcast Network; are social media pundits hypocrites when it comes to engagement?; music from Matt Shenk; and more...
1
Sallie Goetsch's profile photoNeville Hobson's profile photo
4 comments
 
I have to say, I spend all day every day at a computer, and I have NEVER been unable to read a novel. I can read when I have migraines that prevent me from looking at a computer screen.
Add a comment...
 
Twitter rolls out "real-time" notifications if you are logged into their web interface...
1
Sallie Goetsch's profile photoDonna Papacosta's profile photo
2 comments
 
I'm with you, Sallie. I love TweetDeck.
Add a comment...
 
Interesting lawsuit that gets into who has the right to share what via Twitter... my guess is they will side with the drug store since they just tweeted an already-public photo, but you do get into issues of implied endorsement...
1
Harry Hawk's profile photo
 
As a public figure and the clearly commerce element I'd say Heigl has a case. If the photo appears on say TMZ they are at least a "news report." The photo was taken in public (she has no right to privacy) but that photo used as a endorsement doesn't rise to 1st amendment protection, IMHO.
Add a comment...

Harry Hawk

Higher Education  - 
 
My next commentary for FIR on Higher Education will discuss software from VoiceThread. I wanted thank Steve Muth who spend a great deal of time with me detailing all of its features and benefits. 
1
Add a comment...