FIR podcast episode 16, with panelists +Arik Hanson
, +Todd Van Hoosear
and +Dan York
* Over the last several weeks, we have all been deluged with posts predicting social and digital trends for 2016. Arik argues they have gotten lazier and more, well, predictable over the last few y ears.
* One of the common threads in many of those prediction posts is the rise of Snapchat. Is it now a requirement for brands to have a presence there?
* Hubspot has been in the glare of unwelcome attention lately over the firing of its CMO, who employed some questionable tactics in an effort to get his hands on an advance copy of a book that is apparently critical of the company. There are crisis communication lessons to be learned.
* Om Malik wrote a New Yorker piece arguing that we are in a winner-takes-all economy, where algorithms, infrastructure, data, and the network effect preclude the rise of competition. (The piece was precipitated by the shutdown of Uber competitor Sidecar.) How can communicators help upstart companies avoid this fate?
* Another company (Coca-Cola this time) has been caught funding and influencing a front group. Is it time for the PR industry to end the practice once and for all?
* Coca-Cola experimented with a marketing campaign visible only to the color-blind. We talk about the idea of engaging many by targeting the few.
* The Iranian blogfather got out of prison after six years to find the online landscape dramatically changed. He sees the rise of Facebook, Twitter, Instagram, and other sites as far less compelling than the open web. But another blogger disagrees, arguing that Facebook won because it solved problems the open web couldn’t.
* Boston Globe reporters are delivering the newspaper in the wake of problems with the newspaper’s new delivery vendor — and they’re talking about it on social media. Is this a case of engaged employees serving as brand ambassadors, or a failure of the church-state relationship between a newspaper’s editorial staff and its business operations? Or both?
* News sites are shutting down their comment sections. Does their rationale make sense for corporate blogs?