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Shel Holtz
owner

Shows  - 
 
A lively conversation today on the ‪#‎FIR‬ podcast with +Kevin Anselmo, +Olivier Blanchard, and +Shonali Burke. We talked about the Brexit vote (and implications for PR), live streaming video's role during the Congressional sit-in, Pew research showing social media is now a common workplace activity, Gary Vaynerchuk's handling of a crisis while at Cannes Lion, and whether companies should play their podcasts instead of music while customers are on hold. And Dan York reports from Helsinki.

http://firpodcastnetwork.com/fir-41/
Today's panel features FIR on Higher Education host and communications consultant Kevin Anselmo, branding and digital integration consultant Olivier Blanchard, and communications consultant Shonali Burke. This week's topics included a discussion about the Brexit vote, new research that shows social media has become a common work activity, live-streaming video's role during the recent Congressional sit-in, Gary Vaynerchuk's crisis communications f...
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Shel Holtz
owner

Upcoming Shows  - 
 
Next week on For Immediate Release: +Kevin Anselmo, +Olivier Blanchard, and +Shonali Burke! 
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Let's talk about Stitcher and Midroll. Let's be candid. It's not good for podcasters like us. Just ask UNU. Predicting trends through the wisdom of the crowd. And of course, Microsoft thought it was pretty wise to hook up with LinkedIn. The Rolodex returns!
Is podcasting on the verge of tipping from a creator-driven medium to an advertiser-driven channel? UNU predicts the trends. Microsoft gets LinkedIn. And crises bring out the best in both social and mainstream media. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.Continue Reading →
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Shel Holtz
owner

Upcoming Shows  - 
 
Mark your calendar for the next LIVE broadcast of Circle of Fellows. Join 2016 inductees +Priya Bates and +Alice Brink, along with +Sheri Rosen and +Mark Schumann, for a discussion on career-building. In our discussion about the profile of the new communication leader, we'll look at the habits top communication leaders practice to stay relevant, manage their careers, and become trusted and valued advisers to other leaders.The broadcast will be available later as an FIR YouTube video and a Circle of Fellows podcast. But if you attend live, you'll be able to ask questions in real time. It's all set for noon EDT on Wednesday, June 29.

http://firpodcastnetwork.com/career-building-theme-circle-fellows-10/

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Shel Holtz
owner

Shows  - 
 
Episode 39 of For Immediate Release is up, featuring a terrific panel: +Steve Farnsworth, +Neville Hobson, and +Christine Perkett. We talked about ad-blocking, Pr agencies that measure their own work on clients' behalf, the need for CEOs to be more engaged, a new angle on "dark social," Twitter's continuing slide, stress in the PR profession, and more.
Today's panel features IBM Social Consulting Senior Business Consultant Neville Hobson (a familiar voice to listeners of the Hobson & Holtz Report), @Steveology CMO Steve Farnsworth, and SeeDepth and PerkettPR founder and CEO Christine Perkett. Topics discussed include Microsoft's acquisition of LinkedIn, The New York Times' possible response to ad-blocking, why PR agencies shouldn't grade their own homework and leave measurement of their efforts...
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Great conversation, terrific fellow panelists. Thoroughly enjoyed being on FIR again! Thanks, +Shel Holtz 
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Alex H Yong

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New from #ChristopherPenn  of Shift Communications - "Public relations is rated one of the most difficult and stressful professions. ... Ignoring paid media is a capital mistake"
#PESO   #PESOmodel  

#paidownedearned
See if this sounds familiar. You, the public relations professional, get a great hit, a great placement in a media outlet. You celebrate, you let your stakeholders know about the hit. Everyone is happy – today. When you come into the office tomorrow, what’s the first question your stakeholders ask of you? “What have you…Read More →
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Inside PR 444 is live. This week, we talk about the PESO model of PR, understanding Apple Podcasts Connect and protecting our PR firms from defamation litigation. And we say Allo to Google along the way.

Are you using the PESO - paid, earned, shared, owned - model of PR? Trying to understand why Google is introducing another new chat app? Trying to figure our how to use Apple's new Podcasts Connect portal. Or just trying to protect your PR company from defamation litigation arising from online activityContinue Reading →
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Shel Holtz
owner

Shows  - 
 
Episode 37 of the For Immediate Release podcast features Serena Ehrlich, Dave Fleet, and Martin Waxman in conversation about topics of interest to the PR community, including new Pew data that shows most people get their news from social media, which kind of agency (brand, marketing, search, or PR) is best positioned to manage social media, how well the San Diego Padres handled its issue (or was it a crisis?), whether Egypt Air can force media to report only facts covered in its press releases, the role of emotional intelligence (EQ) i PR, new podcast audience data, brands turning to documentaries to tell their stories, and whether you can apply a formula to content to ensure it goes viral. Dan York reports on changes at Twitter and Periscope, and more.

http://firpodcastnetwork.com/fir-37-must-now-pitch-news-snapchat/
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Shel Holtz
owner

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Circle of Fellows episode 9 features Pixie Emslie (South Africa), John Gerstner (USA), Lety Narvaez (Mexico) and Mark Schumann (USA) in a deep dive into the challenges and techniques for bringing creativity and innovation to organizational communications.
Communicators tend to be inclined toward creativity. We are writers, videographers, and artists, after all. But a corporation can sometimes suck the creativity out of a person. How can communicators bring creativity and innovation to their work in an organization? What approaches work? And how can they convince senior leadership that it produces genuine results when we break out of the mundane reporting we see from so many companies? In this epis...
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We're back! Here's our latest podcast on change management -- something every communicator should have in their toolbox.
Welcome to episode eight, where we welcome our friend and colleague Kim Grieser for a great discussion on change management. Since retiring from PepsiCo in 2014, Kim launched her consultancy, Grieser Communications, working with a variety of clients in the consumer products, pharmaceutical and hospitality industries.Continue Reading →
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About this community

A place for listeners and fans of the podcasts in the FIR Podcast Network to meet, talk and engage. Co-founders: Neville Hobson and Shel Holtz.
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Looking for Snapchat inspiration? Here are the best nonprofits on Snapchat.
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The media interview is not the right time to be reviewing answers and going over tactics! Ken Starr, the recently ousted president of Baylor University following an investigation into the mishandling of sexual assault at the school, and his media adviser Merrie Spaeth, founder of Spaeth Communications, learned this lesson the hard way.

In a June 2 interview on KWTX News 10, a journalist ask Starr if he had seen an email that had the subject line “I was raped at Baylor.” Starr replied, “I honestly may have. I’m not denying that I saw it.”

Spaeth, whose firm specializes in strategic consulting, training and crisis communication, interrupted the interview. She requested the news director not use that answer, then asked Starr to leave the room so the two of them could regroup. Upon returning to the interview room, she said: “She (the reporter) needs to ask you that question again. Whether you do that on camera or not is up to you. I just want to be sure it doesn’t end up being mis-edited.”

The question is asked again, and this time Starr responds that he had no recollection of the email. He actually looks over to Spaeth to get her approval, to which she says: “Don’t look at me. Look at her.” You can see this entire interview at https://www.youtube.com/watch?v=jZY6fSg495s.

Just a day before this interview, Starr noted his desire to provide transparency in light of this situation.

There are many lessons that can be gleaned from this interview debacle. On episode 56 of FIR on Higher Education, I break down some of the lessons with +Greg Brooks Principal of the West Third Group. Among the topics we explore:

– Why a PR person should never interrupt an interview

– Is it necessary for a PR person to sit in on an interview to begin with?

– The difference between journalists’ mis-quoting a spokesperson and stupid answers

– Strategic transparency

– Lying to the press

– Ethics

http://firpodcastnetwork.com/fir-higher-education-56-lessons-media-interview-debacle/
Ken Starr, the recently ousted president of Baylor University following an investigation into the mishandling of sexual assault at the school, and his media adviser Merrie Spaeth, founder of Spaeth Communications, mis-handled a media interview in a number of ways. This mishandling became a story in itself. On episode 56 of FIR on Higher Education, host Kevin Anselmo and guest Greg Brooks, Principal of the West Third Group, break down this interv...
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Shel Holtz
owner

Shows  - 
 
On FIR episode 40, +Melissa Agnes, +Gerard Corbett and +Cyrus Mavalwala join me to talk about Disney's alligator crisis, the "creepy" letter LinkedIn's CEO sent to his staff about Microsoft's acquisition of the company, an especially egregious example of newsjacking, what to do when user-generated content goes bad, the prospect of Facebook being nothing but video in five years, and the all-too-transparent post from Buffer's CEO explaining why the company had to lay off 11% of its staff. Dan York reports on the OCED Ministerial meeting on the Digital Economy and the Internet Society's survey on the future of the Internet.


Today's panel features crisis communication consultant Melissa Agnes, founder and CEO of Agnes+Day; RedPhlag LLC CEO Gerard Corbett; and Cyrus Mavalwala, founder of Advantis Communication. This week's topics included a look at The Walt Disney Company's response to the alligator attack at its Disney World property, a really bad example of newsjacking, the "creepy" letter LinkedIn's CEO sent to employees addressing Microsoft's acquisition of the bu...
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Chatbots, Snapchat, PR misadventures and Mary Meeker’s Internet trends. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.
Chatbots, Snapchat, PR misadventures and Mary Meeker's Internet trends. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.Continue Reading →
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Harry Hawk

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When you need to use social media to distract.. not engage.. Perhaps some nuggets here for Crisis Management..

How the Chinese Government Fabricates Social
Media Posts for Strategic Distraction, not Engaged
Argument∗†
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IABC is moving in the right direction, with added emphasis on global value.
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A great perspective, Mike, and one with which I agree.

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Are you confident in your institution’s key messaging? Can you summarize it in a simple, clear and jargon free way to your different audiences? What about within your department? Do you know why the department for which you work exists? Do others know? Episode 55 of FIR on Higher Education will outline steps that you can consider adopting to address these questions and gain clarity.

http://firpodcastnetwork.com/fir-higher-education-55-steps-consider-conducting-strategic-communications-review/
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Doug Haslam

Discussion  - 
 
Hi all- My Google account, doughaslam@gmail.com, was hacked and the perp changed the name to "GT azroF." Trying to work with Google to get it back but what with their lack of actual humans in customer support, it's not easy so far.

They also got my Twitter handle,@DougH,(their customer support is even less helpful so far) so feel free to report www.twitter.com/DougH as hacked-- and if anyone has contacts at Google or Twitter to help sort the mess, please let me know.

Thank,s and sorry to trouble you all
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Good to hear you got it back - will be interested to read your article on your learnings
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"Motherboard is running a week of stories about Uber. We asked the company’s public relations department what stories it thought the media should be writing, and this story was one of the things Uber pitched." I appreciate the transparency if nothing else! http://motherboard.vice.com/read/ubermilitary-program-for-veterans-bases-outreach
Veterans tell Motherboard that UberMilitary, the company’s outreach program, addresses problems in their lives that the average American may not be aware of.
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