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Alex H Yong

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Apple's PR playbook which contributed greatly to its dramatic turnaround. https://hbr.org/2016/07/what-i-learned-from-10-years-of-doing-pr-for-apple
cc: +Porter Novelli​
Five communications lessons from the biggest corporate turnaround.
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Shel Holtz
owner

Shows  - 
 
The latest FIR Interview features APPrise Mobile CEO Jeff Corbin explaining the origins of a mobile app for Investor Relations and the expansion of his company's offerings to address other corporate communication audiences. Jeff also explores the future of mobile for corporate communications.

http://firpodcastnetwork.com/fir-interview-apprise-mobile-ceo-jeff-corbin-branded-communication-apps/
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Speaking of crickets and ghosts... Inside PR 450 is all about Ghost Post's battle with Twitter.

http://firpodcastnetwork.com/inside-pr-450-post-ghost-vs-twitter/

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Shel Holtz
owner

Shows  - 
 
A new FIR Interview features Carmen Collins, social media lead for Cisco Systems' Talent Brand team, on how a Snapchat employee takeover program is building Cisco's reputation and attracting recruits.
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Shel Holtz
owner

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Today’s panel features Pure Performance Communications CEO Deirdre Breakenridge; Ron Ploof, Chief Storytelling Officer and Content Strategist for OC New Media; and Cisco Systems Senior Communication and Marketing Manager Brad Whitworth. Our topics this week include a deterioration in accuracy and credibility from organizations of all kinds that could make PR’s job harder, twitter’s deal with CBS to lie-stream the two big political conventions, Second Life’s plans to introduce a new platform for creating VR spaces, Dan York’s tech report and much, much more.
Today's panel features Pure Performance Communications CEO Deirdre Breakenridge; Ron Ploof, Chief Storytelling Officer and Content Strategist for OC New Media; and Cisco Systems Senior Communication and Marketing Manager Brad Whitworth. Our topics this week include a deterioration in accuracy and credibility from organizations of all kinds that could make PR's job harder, twitter's deal with CBS to lie-stream the two big political conventions, Se...
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Inside PR 448 looks at Twitter Engage, YouTube's move to enable livestreaming video on our mobiles and why integrated marketing communications isn't ubiquitous.

http://www.insidepr.ca/index.php/2016/07/11/inside-pr-448-integrate-this/
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On Inside PR 447, we talk about the first sponsored content in Facebook Instant News from the Washington Post and The Atlantic. Also, Gini interviews Jason Keath on The Future of Social report.

http://firpodcastnetwork.com/inside-pr-447-future-social-report/
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Chip Griffin

Media Bullseye Roundtable  - 
 
In the latest episode of the Roundtable, +John Wall, VP of EventHero and co-host of +Marketing Over Coffee, joins me to discuss 3 topics in 30 minutes or less:

- Facebook’s decision to provide political bias training to its staff
- Whether Reddit can go mainstream and attract big brand advertising
- What marketers can learn from the political movements in the UK and US that have brought about Brexit and Donald Trump
In this episode of the Roundtable, John Wall, VP of EventHero and co-host of Marketing Over Coffee, joins me to discuss 3 topics in 30 minutes or less: Facebook’s decision to provide political bias training to its staff Whether Reddit can go mainstream and attract big brand advertising What marketers can learn from the political movements in the UK and US that have brought about Brexit and Donald Trump Continue Reading →
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Shel Holtz
owner

Shows  - 
 
The 10th installment of Circle of Fellows is now available. +Priya Bates, +Alice Brink, +Sheri Rosen and +D Mark Schumann joined me for a conversation about how communicators can build their careers.
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Looking for Snapchat inspiration? Here are the best nonprofits on Snapchat.
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About this community

A place for listeners and fans of the podcasts in the FIR Podcast Network to meet, talk and engage. Co-founders: Neville Hobson and Shel Holtz.
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Shel Holtz
owner

Shows  - 
 
Circle of Fellows #11 looks at PR's role when CEOs take sides on social issues. With Jim Lukaszewski, Ned Lundquist, and George McGrath. Watch the YouTube video of the broadcast or listen to (and subscribe to) the podcast.
Three IABC Fellows -- Jim Lukaszewski, Ned Lundquist, and George McGrath -- join host (and Fellow) Shel Holtz to discuss the "social CEO" and the trend of CEOs and their companies taking positions on social issues that could polarize their employees, customers, and other stakeholders. What role do communicators play?Continue Reading →
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Shel Holtz
owner

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FIR #45 features +Chris Abraham +Frank Eliason and Heidi Sullivan talking influencer marketing, online publishing, native advertising coming to chatbots, the excessive analysis of Millennials, and more.
Today's panel features digital strategist and technologist Chris Abraham, Zeno Group EVP Frank Eliason, and Cision SVP Heidi Sullivan. Today's discussion topics: Is the PR community going about influencer marketing all wrong? Is it earned or paid media? Medium could be the (or a) future of online publishing. Can we please stop treating Millennials like they're an alien race? No matter how many times lists of transgressions are published, PR pract...
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Alex H Yong's profile photoSallie Goetsch's profile photo
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Y'know, I think we might need to add blockchain and chatbots to the FIR drinking game. ;-)
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Alex H Yong

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Saw this and thought of you all.

It's part of #pr2point0 hopefully.
An invite-only organization for communications, public relations, public affairs and media relations executives. Part of the @ForbesCouncils community network. forbescommcouncil.com · 93 Following215 Followers. Forbes Comm Council. Tweets; Photos · Likes ...
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Shel Holtz
owner

Shows  - 
 
Shashi Bellamkonda, Mark Blevis, and Geoff Livingston were naturals on today's FIR. They were all first-timers on the panel but you would think they were regular weekly fixtures! We had a great time talking. I hope you have a great time listening.

https://www.facebook.com/notes/for-immediate-release/fir-44-where-no-smartphone-game-has-gone-before/10154358416430701
A laundry list of news items about Pokémon Go with a direct bearing on communications, including safety issues that weren't well communicated, privacy concerns leading to a Congressional inquiry, how some venues where game-play is inappropriate handled the situation, and the lift the game is ...
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Snapchat is more than ephemeral with Memories. Pokemon Go rules the world. And we pick up on Walt Mossberg’s discussion of our fragmented messaging environment. +Gini Dietrich, +Martin Waxman and +Joseph Thornley tackle these topics in this week’s Inside PR podcast.

http://www.insidepr.ca/index.php/2016/07/18/inside-pr-449-here-an-app-there-an-app-everywhere-an-app/

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Shel Holtz
owner

Shows  - 
 
FIR episode 42 was great fun to record with +Augie Ray, +Eden Spodek and +Joseph Thornley. We talked about the perilous times for news (as Facebook pushes news farther down your News Feed, some publications offer pay for political play, and ad-blocking chips away at revenues), commercial drones for marketing, live-streaming with the YouTube app, and more.

http://firpodcastnetwork.com/fir-42-panel-drones/

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Those who know me well would know that I am an unusually enthusiastic football fan for having come from a country that calls it “soccer.”
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Shel Holtz
owner

Shows  - 
 
IBM.com editor-in-chief James Mathewson is the guest on the latest episode of FIR B2B, Co-hosts Paul Gillin and David Strom talk with James about how IBM uses data to better understand how customers think in order to align messages to their explicitly and implicitly stated needs.


http://traffic.libsyn.com/fir/Fir-B2B_45.mp3Podcast: Play in new window | Download (Duration: 34:07 — 31.2MB) | EmbedSubscribe: iTunes | Android | RSS | Subscription OptionsWe begin with sad news this week: Tech PR veteran Alan Weinkrantz (right) was killed in a freak auto accident in Israel. He was a positive, upbeat guy and one of the great PR reps in... Continue Reading →
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Shel Holtz
owner

Shows  - 
 
A lively conversation today on the ‪#‎FIR‬ podcast with +Kevin Anselmo, +Olivier Blanchard, and +Shonali Burke. We talked about the Brexit vote (and implications for PR), live streaming video's role during the Congressional sit-in, Pew research showing social media is now a common workplace activity, Gary Vaynerchuk's handling of a crisis while at Cannes Lion, and whether companies should play their podcasts instead of music while customers are on hold. And Dan York reports from Helsinki.

http://firpodcastnetwork.com/fir-41/
Today's panel features FIR on Higher Education host and communications consultant Kevin Anselmo, branding and digital integration consultant Olivier Blanchard, and communications consultant Shonali Burke. This week's topics included a discussion about the Brexit vote, new research that shows social media has become a common work activity, live-streaming video's role during the recent Congressional sit-in, Gary Vaynerchuk's crisis communications f...
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Shel Holtz
owner

Upcoming Shows  - 
 
Next week on For Immediate Release: +Kevin Anselmo, +Olivier Blanchard, and +Shonali Burke! 
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