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It's alive! It's alive!

The Business of Podcasting by +Donna Papacosta and +Steve Lubetkin is featured in the inaugural #IPRBookCLub  episode. And we've got audio clips with Donna herself plus audio comments from +Kevin Anselmo and +Mark Blevis.

Plus three more #IPRMustKnows.

It's a good one. We hope you like it.
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Kevin Anselmo

Higher Education  - 
 
Episode 40 of FIR on Higher Education is up. Xavier University Professor Tom Hayes shares insights from his 2015 study on The State of Higher Education Branding. Among the topics addressed are:

- The best time to move forward with a brand strategy review.

- How to get buy-in throughout the institution.

- Best practice advice on conducting research as part of a brand strategy review.

- Making sense of the data collected and building consensus on changes to implement.

- Ensuring branding is cascaded throughout an institution.

http://firpodcastnetwork.com/state-of-higher-education-branding/
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Mark Blevis

Discussion  - 
 
My gut tells me this move by FB will be the spark to get some brands to be more involved and less on their pulpit. Thoughts?
Companies that are quick to get back to their customers can earn a green badge on their pages that identify them as ‘very responsive’
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I think this is a clever way for Facebook to get corporate marketers even more hooked on "always on" management of their Facebook Feeds. But I think that the standard of 5 minutes is unrealistic. Heck. I can't even promise people in my office that I'll give them 5 minute responses when they poke their head in the door. So, the cost of staffing this is a real cost. And the benefit not yet established.
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Doug Haslam

Discussion  - 
 
I am wondering why some  people think McDonald's was required to take the bait from Burger King's World Peace publicity stunt? I'm not so sure they did the wrong thing- their tone was a obit rude, but I'm not sure I agree with this article otherwise: http://www.inc.com/justin-bariso/burger-king-called-for-a-truce-with-mcdonald-s-and-mcdonald-s-totally-blew-it.html?fb_ref=Default
A PR stunt for peace day is quickly turning into a war between America's two burger giants.
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Hi Doug. I too think McDonald's response may have been a bit sanctimonious. Their dismissal could have been a little bit more light-hearted (It's burgers, not war, after all.) Having said that, I see no reason why a company needs to play along with a blatantly self-interested competitor. The distant number 2 (or is that 3 or 4 or 5?) competitor tries to hitch awareness of their brand to my number 1 brand? Come on. This is totally different from real consumers reaching out to my company. I respond to real people. I treat "brands" differently. They're not real people. And I approach them differently. Last thing: Nobody in my family of five was even aware of this (other than me through posts like this). So, it doesn't strike me as a mistake for McDonald's to not have brought more attention to it.
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Shel Holtz
moderator

Discussion  - 
 
Episode 2 of Circle of Fellows features a top-notch panel addressing communication ROI and measurement. Lety Narvaez, Jim Shaffer, Angela Sinickas, and Jennifer Wah joined me for an hour-long conversation. You can either watch the YouTube video or listen to the audio file.

http://firpodcastnetwork.com/circle-of-fellows-2-roi-and-measurement/
September's panel of IABC Fellows explored Return on Investment (ROI) and measurement, critical elements of communication that are frequently overlooked, shrugged off, or implemented poorly. Panelists include Leticia Narvaez, Angela Sinickas, Jim Shaffer, and Jennifer Wah.Continue Reading →
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Paul Gillin

Discussion  - 
 
Related to Shel and Neville's discussion in #822 of re-posting old content, Buffer Social tried going a full month without posting new material, instead devoting its attention to updating previous content and re-purposing it in new formats and for new platforms.

The result: Traffic fell only four percent for the month and Buffer gained significant numbers of new followers and registrations in other channels.

Kevan Lee has a lengthy analysis of the results broken down by platform. It's well worth reading if you are looking at ways to get more mileage out of existing material.
How taking a break from publishing to your blog led to some great findings with blog strategies and repurposing. Learn our top tips and what worked best.
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Shel Holtz
moderator

Discussion  - 
 
Communicators tasked with boosting employee engagement will want to subscribe to the newest FIR podcast: EE Voice, featuring the Sharons (Sharon McIntosh and Sharon Phillips). The first episode is up, introducing the show and letting you know what's coming.

http://firpodcastnetwork.com/1-welcome-to-ee-voice-podcast/
Welcome to our kick-off podcast, EE Voice, a podcast where we talk about employee engagement, internal communications, best practices and practical tips to improve employee communications. In this initial podcast, we introduce ourselves as co-hosts: Sharon McIntosh, from Norwalk, Conn., and Sharon Phillips, from Oak Park, Ill. Since we both have the same first names, and have been confused in the nearly 20 years we’ve known each other, we begi...
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Kristine D'Arbelles

Young PR Pros  - 
 
This week +Young PR Pros has some exciting news. We have welcomed a new co-host, +Ross Simmonds. We hope you like the new dynamic. 

For his first episode as host, we discuss the importance of real-world projects in schools. 

http://firpodcastnetwork.com/103-the-importance-of-real-world-projects-in-school/
This week's episode is about the importance of doing real-life projects while you are in school. We also share big news. Here is a hint: a new voice is always a good sign! Continue Reading →
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Alex H Yong

Discussion  - 
 
"Media relations" as a searched term on engines is on the decline. Here's proof.


Many thanks +Carrie Morgan



#coolgraph #pr2point0
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One of the dumbest things I've read in a long time. And I just read something else that's pretty dumb.
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HI FIR Podcast Community.  +Gini Dietrich, +Martin Waxman and I are kicking off the  Inside PR Book Club on the next episode of Inside PR. Our first book is The Business of Podcasting by +Donna Papacosta and +Steve Lubetkin. If you've read the book, we'd love to get a one minute audio clip from you about what you found most useful in the book. We will include your clip in the podcast. We want the #IPRBookClub  to be more than just Martin, Gini and I talking. We also want to include the FIR Podcast Community in the on-air discussion. So, if you've read the book, please send us an audio comment. You can email it to us at insideprcomments@gmail.com. Thanks! 
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About this community

A place for listeners and fans of the podcasts in the FIR Podcast Network to meet, talk and engage. Co-founders: Neville Hobson and Shel Holtz.
On the social web

Alex H Yong

Linked Conversations  - 
 
Recent news about #LinkedIn referral traffic. cc: +Chuck Hester ▪​ "LinkedIn named Forbes its No. 2 most influential brand, which it says is a measure of how much a brand’s target audience is reading, commenting on and sharing content on the platform. Despite that coveted designation, LinkedIn sends very little traffic to Forbes on a regular basis; the platform accounts for only 10 percent of its social referral traffic, said CRO Mark Howard.

“LinkedIn was never a significant traffic driver for us,” he said. “It’s good for our exposure, but the reality is, to make more of it than they’re willing to give at the moment is not worth the time or energy.”

While some, like Forbes, say they never had much LinkedIn traffic to begin with, others have seen a precipitous drop-off. At a recent presentation, Quartz revealed a sharp decline in LinkedIn traffic in 2014 to illustrate the point that publishers are losing control over how platforms promote their content as well as where readers get their news.

Back in 2012, LinkedIn was Harvard Business Review’s No. 1 referrer of social traffic, even ahead of Facebook, when it dropped to last place. Traffic has since come up in the past year but hasn’t returned to its 2012 peak. Katherine Bell, editor of HBR.org, said it’s impossible to know, but she figures LinkedIn’s editorial strategy played a part, among other factors.

“We had such a precipitous drop early on that that we’ve learned to not be too reliant on any one platform and not count on them to stay the same over time,” she said. “So we try to be very flexible and smart about what we’re doing socially. We learned very early on that you have be very defensive and think ahead.”"
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Harry Hawk

Discussion  - 
 
My show, Youtubular Conversations features both interviews and news segments. The news segments are recorded live and will be released Tuesdays and Saturdays. This is my first "news" segment. 

In this news episode I cover two very different types of music releases on YouTube. An Indian protest rap and the music of singer/actor Troye Sivan and his personal platform on YouTube.
This week I talk about two very different types of music releases on YouTube. The Indian protest rap Kodaikanal Won't and the forth coming EP and music video trilogy from Troye Sivan.Continue Reading →
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Cool Harry
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Shel Holtz
moderator

Upcoming Shows  - 
 
When one door closes, another opens.

There are only two episodes left of The Hobson & Holtz Report. But a new every-Monday show is in the works to fill the void.

http://firpodcastnetwork.com/filling-the-hole-left-by-the-end-of-the-hobson-holtz-report/
Close one door and another opens. With the final episode of The Hobson & Holtz Report scheduled for September 7, a new show -- For Immediate Release -- is taking shape. With a stable of participants including an A-list of thought leaders along with hosts from other FIR Podcast Network shows, For Immediate Release will quickly become your Monday must-listen.Continue Reading →
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Looking forward to the new show and hearing a variety of opinions and experiences. Thanks for sticking with it, Shel.
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Michael Blowers

Discussion  - 
 
Hi all, I did a blog post (& video) on a technique I have been using to get around the inaccuracies of auto-sentiment analysis in media monitoring. If you use Brandwaych (or the like) I hope you find it helpful  http://www.mediaevaluationresearch.com/2015/08/sampling-a-way-around-the-auto-sentiment-analysis-shortcomings.htm 
Auto sentiment analysis limitations & using sampling methods to find a more accurate way of applying human validation to sentiment scoring of media clips
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Kris Gallagher

Discussion  - 
 
Well played, Second City: as the famed Chicago theatre company's offices burned, its Twitter account posted the news in the improv style of "yes, and..." http://www.chicagotribune.com/news/local/breaking/ct-firefighters-on-scene-of-extra-alarm-blaze-in-old-town-20150826-story.html 
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Dan York

Discussion  - 
 
Good discussion about the state of social media today... the comments to the post are also worth reading!
Augie Ray is right. Social media’s house is on fire. He also says you can start over. I’m not so sure. Augie (an old friend and colleague of mine) recently published a major blog post about what’s wrong with social media. Here’s the gist of his message: Grab the fire extinguisher, build a social media … Continue reading Augie Ray, can we admit now that social media marketing is dead? →
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Shel Holtz
moderator

The Hobson & Holtz Report  - 
 
The Hobson & Holtz Report, episode 822, features a great set of discussions:

http://firpodcastnetwork.com/822-the-case-against-impressions-as-a-digital-metric/

Intro: Red Folder is free for a year to those affected by fires in the U.S. West, IABC Fellows talk measurement and ROI live this Thursday on ‘Circle of Fellows’;

Quick News: Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, personal photos at work: pictures that paint a thousand words; mobile messaging has come of age; CustomScoop promo;

News That Fits: The case against impressions as a digital metric; Dan York’s Tech Report: Terry Fallis’ latest novel, Comcast’s livestreaming app, the Auxy Beat Studio and Looopy (for layering looped recordings) for the iPad; listener comments; the past week on the FIR Podcast Network; Michael Netzley’s Asia Report: podcasting in India; Igloo Software promo; republishing older blog content: does it work?;

News about next week’s show; music from Jim Keller; and more.
Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, personal photos at work: pictures that paint a thousand words; mobile messaging has come of age; the case against impressions as a digital metric; Dan York's Tech Report; republishing older blog content: does it work?Continue Reading →
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Alex H Yong

Discussion  - 
 
"Press releases are the selfies of the marketing world" says Max Tatton-Brown http://is.gd/selfieshahapr "The press release was a document born of necessity. Over time, the format has become a hyer real pastiche."

"... the press release has become a pouting, superficial self-portrayal -- often largely unwelcomed, leaving the subject disparaged behind its back."


#publicrelations
#paidownedearned
The home of Max Tatton-Brown online, writing about what's next for tech and marketing.
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Dan York

Discussion  - 
 
Another new bit of copyright fun ... it seems that in Germany taking photos of food and posting them to social media can infringe on a chef's copyright.  Sad that restaurants don't realize this can be their greatest source of publicity!  (original article in German: http://www.welt.de/finanzen/verbraucher/article145156808/Das-Fotografieren-von-Essen-koennte-teuer-werden.html )
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4 comments
 
The question becomes, is the chef willing to embrace the photo and get behind it, asking that he/she be credited for what you see. After all, among other things, it's pretty hard to reverse-engineer a meal including its ingredients and preparation style by a photograph. Is enforcing copyright and preventing the photograph from being taken and shared worth the lost (and free) promotional opportunity? Lots to consider and I must admit I don't have the legal knowledge.
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Harry Hawk

Discussion  - 
 
It's alive.. a show about the YouTube and the streaming media eco-system.. from Collabs, to Creators, and MCNs (Multi Channel Networks) I'll be covering all aspects of YouTube and their competitors. They only thing I will NOT cover is how to make videos! Please check out the first episode with social media expert and family farmer Tommy Alderman.. He may have more subscribers (6.2k) and views (1.3 Mil) than your brand.

To here the entire interview with Tommy (about 1.75 hours), you can use this link:  http://www.talkingabouteverything.com/2015/08/farming-with-youtuber-tommy-alderman.html
Harry Hawk talks with family farmer Tommy Alderman about using YouTube to promote Alderman Farms.
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4 comments
 
+Joseph Thornley Thanks :) I very much appreciate your support and so excited to be "official" part of the team... 
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