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At today’s PRSA – San Antonio luncheon, Sheri Rosen, shared her insights about employee communications. She described a new role for employee communicators that involves listening for how to resolve confusion or conflict as a step toward shared understanding. "Employees need two things: supportive relationships at work and to know how their work is connected to the larger business goals." "At work, people instinctively float ideas, ask questions, define value and find commonality in conversations with colleagues before they can find meaning in their jobs and know what to do to succeed." 

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Alex H Yong

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source: Peter himler's twitter
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Shel Holtz
owner

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Today’s panel includes Christopher Barger, Senior VP of Global Programs at Voce Communications (a Porter Novelli company); Gerry Corbett, CEO and founder of Redphlag, a marketing, branding, and PR consultancy (and former president of the Public Relations Society of America), and David Spark, founder of brand journalism company Spark Media Solutions. We talked about these topics:

* The 2016 Edelman Trust Barometer, which found the trust gap widening between informed publics and the mass population.
* A post from Jay Baer that offers brands three pieces of advice when tempted to offer “thoughts and prayer” when tragedy strikes or a celebrity dies.
* Sports Stadium, a new app (for iOS only so far) from Facebook that seeks to become your second screen during sporting events.
* The diversity issues arising from the boycott of the Oscars over a second consecutive year of all-white acting nominees, including a look at the issue in other industries and how PR and communicators can play a role in addressing the situation.
* Why do PR trade publications devote so much space to job announcements?
* Michigan Governor Rick Snyder has hired two PR firms to help with PR needed as a result of the Flint, Michigan water crisis. Will it help. Could it help?
* Dan York reports on efforts to bring the Internet to populations without connectivity or financial means to afford it.
Today's panel includes Christopher Barger, Senior VP of Global Programs at Voce Communications (a Porter Novelli company); Gerry Corbett, CEO and founder of Redphlag, a marketing, branding, and PR consultancy (and former president of the Public Relations Society of America), and David Spark, founder of brand journalism company Spark Media Solutions. We talked about the 2016 Edelman Trust Barometer, a Jay Baer post that offered three rules for bra...
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Great episode, as ever.
I particularly enjoyed the chat about the Flint, Michigan water issue, as it reminded me of my move from journalism into PR around 2002.
At that time Scotland's national water utility (publicly owned) had just been created by amalgamating three legacy water authorities.
Within months of the new organisation coming into being, it was in crisis after an outbreak of cryptosporidium.
I was brought in to help bolster a beleaguered comms team. It was eye opening. 
All of the panel on the show agreed that fixing the problem has to be the priority. That was certainly the case here. As soon as the source of the outbreak was identified it led to a major overhaul of the public water supply network in that area - one of the biggest infrastructure projects in Scotland to that point.
The PR and reputational recovery was every bit as carefully planned, long, painstaking and hard won.
A quick question for +Shel Holtz  - as a long time listener I've heard you previously reference the study (possibly out of Oxford Uni) about honest and transparent companies making better, long-term recoveries from crises. Any chance you'd be able to signpost me to that resource?
Thanks again to all the panel for the customary insight and sharing of knowledge.
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Ioana Glitia

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Hi again,

The startup I recently started helping is now looking to expand in the US.
Would someone from the FIR community be willing to recommend a California comms agency with travel startup experience, willing to take on a European startup?

Here’re some details:
_Spoty.com is a marketplace for getaways offered by locals anywhere in the world. By getaway they mean a locally relevant activity + a local stay. People compare it to AirBnb with a cherry on top.
_in continental Europe they position themselves as the marketplace for getaways offered by English speaking locals.
_While a small part of their team is in NY, the largest part is in continental Europe, and that’s where they’ve had the most growth in terms of hosts & user acquisition.

To be honest, they have next to no contacts in California, and I personally believe it's a huge challenge for them to take on. Their founder, however, has asked me to help them with this.

Thank you,
Ioana
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Shel Holtz's profile photoIoana Glitia's profile photo
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Thank you Shel, that would really help us at Spoty!
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Ioana Glitia

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Hi guys,

I think I only connected with you twice since I started listening to FIR. A comment or tweet, something small, in any case.

Just wanted to say a big thank you. For the past 6 years I grew as a comm specialist thanks to you. Working and learning the trade in an agency (with all it's awesome campaigns, an awesome mentor that invested her time in me, but also long-hours, weekend workdays, high pressure moments), your shows have always been my favourite "me time" of the week.

You've become so much of what represents me that even when I took up running last year, I felt like I wouldn't be a true runner until I listened to your podcast while exercising. That's because someone had said on an FIR episode that they listened to the show while jogging - which was a surprise for me. I would usually listen to 80% of the show as I would get ready for the job & commute. Now, I make sure I have the episode downloaded whenever I run (I have to admit that a high rhythm song is slightly more efficient at making me push my limits, however great your episode is :) )

I confess that sometimes I’ve been a bit selfish about your show - 3-4 years ago I would have never shared my source of comm talks & ethics to any of my colleagues that occasionally competed with me in various debates.
But I did analyse myself and thought about how many of your shows talked about open source, how the comm industry in my country would be so much better if all my colleagues followed your talks, how I myself went into comm after being highly active in an open source community and writing a Linux column. So I would occasionally share a link with fellow colleagues. And would always, always share you guys with close friends in the industry.

Your talks and Delicious links have often been of great help to me, particularly when I had to argue for the ethics of our industry in front of my colleagues. I'm thinking of the talks on PRos & wikipedia articles in particular.

And it wasn’t rare that I would double check my draft statements & pitches as I would be in the middle of a crisis situation for my agency’s clients (leading fmcg companies, but also insurance & oil businesses operating in my country), because of you. I would often ask myself what would Neville & Shell comment if they came across that company's statement on their show. You never did, mostly cause they were all translated & published in my mother language. But I wanted to point out your influence.

Last year, I was in between my first major job change, leaving the agency, when you announced that Neville will leave the show. I remember feeling slightly anxious, as if my mentors had abandoned me. You obviously didn’t. It took me a while to get used to the new show (and a month of rebellion when I didn’t want to listen to the full show for fear it wouldn’t be as good).

I really loved the joyful giggling & solid opinions I listened to in the last episode. Think it had at least a bit to to do with all the guests being female. :) Made my morning happy while listening to your episode, again :).

So, thank you! I hope Neville will also get to see this.

A silent, but incredibly big fan,
Ioana 
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Shel Holtz's profile photoNeville Hobson's profile photo
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What a wonderful narrative, Iona, thank you. It's terrific to hear what you have said about how much the original FIR meant to you. Truly humbling. Again, thank you.
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Shel Holtz
owner

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A great conversation with a great panel on FIR 18: Gini Dietrich, Kami Huyse, and Laura Thomas joined host Shel Holtz for 90 minutes of great conversation.

http://firpodcastnetwork.com/fir-18-pr-earns-a-c-for-chann…/

Topics included PR’s failure to embrace the PESO (paid, earned, shared, owned) content channel model as well as a continued measurement focus on outputs and outtakes 9but not outcomes); the rise of content production houses to feed the social media beast in a timely manner; the possible downsides of Virtual Reality (as well as Cision’s distribution of VR goggles to PR agencies and Dell’s efforts to engage customers about its products’ VR capabilities); President Obama’s social media legacy; live Periscope streams now appearing directly in Twitter feeds (if you’re using an iOS device); and whether brands should be jumping on Peach — the latest shiny object — or focusing resources on email marketing.
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Fabulous episode! One comment about PR paying for Facebook ads: Since what you're essentially paying for is access to an audience, I think of Facebook advertising as parallel to paying for a wire service for press release distribution – particularly when the press release is no longer just for members of the media.  
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Harry Hawk

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Looking for a recommendation or introduction to a freelance/part time PR person in Mexico City Mexico. Looking into hire someone for a small budget short duration project. Thanks
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Leticia Narvaez is an IABCer (in fact an IABC Fellow) in Mexico City who is now out on her own after success in the corporate world. If she is not a match for what you need, she might know someone who is. I would be happy to connect you to her.
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This week, on Inside PR 431, +Gini Dietrich, +Martin Waxman and I talk about the the digital tools that we couldn't live without. 
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IABC's mix of the personal and social is working.
Michael Harry Klein originally shared:
 
I have been an IABC member since 2001. And, for much of the last 15 years, I have been both a member and a critic. I am a critic no longer. #CreateConnection is the reason why. A number of years ago, IABC was in a bit of turmoil. As an internal…
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It's the end of 2015. It's the beginning of 2016. And +Martin Waxman, +Gini Dietrich and I are all back together in the podcast virtual space for Episode 430 of Inside PR. This week, it's an all-#IPRMustKnow episode. Big moves by Google and Facebook lead the year's MustKnows.
http://traffic.libsyn.com/prworks/IPR430.mp3Podcast: Play in new window | Download (Duration: 20:20 — 16.5MB) | EmbedSubscribe: iTunes | Android | RSSMartin Dietrich, Gini Dietrich and Joseph Thornley are all back together for Inside PR 430, the episode that marks the turn of the year. Out with 2015. Here comes 2016. This week, we discuss the things that stood out for us... Continue Reading →
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About this community

A place for listeners and fans of the podcasts in the FIR Podcast Network to meet, talk and engage. Co-founders: Neville Hobson and Shel Holtz.
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Sean Carlos

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Are you an ungrateful customer? Be careful, commercial relationships are a two-way street: you might be "disowned" by the very company you criticize!
A Californian venture capitalist had his Tesla Motors Model X order cancelled after he wrote about a badly run launch event
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Wikipedia celebrates it's 15th birthday today.
15 amazing things since the idea of Wikipedia was launched to the world on January 15, 2001. January 15 is known to Wikipedians as Wikipedia day. Before 2001, an encyclopedia could cost thousands of dollars, trees, water and ink, and let's face it, was really really hard to carry around.
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Dear Friends,

I had a wonderful opportunity to meet with +Mark Schaefer in Bangalore India for the Workshop The Future of Social Media. We did an Interview for Digital India Podcast. Video in the show notes: http://firpodcastnetwork.com/build-trust-not-traffic-with-mark-schaefer/
Mark Schaefer in India with Digital India Podcast. Build Trust Not Traffic with Mark Schaefer
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Episode 49 of FIR on Higher Education is up. On this episode, I interview University of North Carolina Provost Jim Dean on how senior leaders within an institution can leverage social media. 
http://firpodcastnetwork.com/fir-on-higher-education-49-unc-provost-jim-dean-on-how-senior-leaders-can-leverage-social-media/
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The Small Business Beginner’s Guide to Snapchat
Last week, we gave you 3 stats to help drive your 2016 social media marketing strategy and polled readers about which social media platform they felt LEAST comfortable using heading into the new year…
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Thanks for sharing.
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Shel Holtz
owner

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On episode 17 of the For Immediate Release podcast, +Frank Eliason, +Scott Monty, and +Giovanni Rodriguez talk about T-Mobile CEO John Legere's recent response to an EFF query (a response that probably had T-Mobile communicators cringing). We also explore the move by a lot of PR and marketing agencies to bring their staff up to speed quickly on Virtual Reality, the possibility that Twitter will increase its character count from 140 to 10,000, some of the disruption that's coming based on announcements from automakers at CES, how the current presidential election cycle could hasten the maturity of mobile devices, and whether brands need to follow the trend of shorter videos injected into social networks.

http://firpodcastnetwork.com/fir-17-who-the-fk-are-you-eff/
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Scott Douglas

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Interesting story about a marketing firm in the UK which used Periscope to monitor a puddle outside its office and turned into a global phenomenon:

Here on the BBC - http://www.bbc.co.uk/newsbeat/article/35245437/drummond-puddle-watch-thousands-watch-livestream-of-puddle-in-newcastle

Loads of big name brands tried to newsjack the event - http://www.thedrum.com/news/2016/01/07/drummondpuddlewatch-drew-over-50000-tweets-brands-including-greggs-lidl-and-innocent

And the company behind the Periscope stunt admitted they were at a loss to explain why it became such a big deal  - http://www.thedrum.com/opinion/2016/01/07/eye-puddle-inside-story-how-drummondpuddlewatch-captivated-world

I wonder what other PR and communications folk make of this? I shared some of my thoughts on this post, because I think few businesses are ready for plain old YouTube video, let alone this kind of thing - http://www.holyroodpr.co.uk/whats-periscope-and-why-are-people-watching-a-puddle/

be interested to hear other views - and if this means Periscope is about to go mainstream?
Thousands of people watched a live video stream of a puddle in Newcastle on Wednesday.
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Shel Holtz
owner

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FIR podcast episode 16, with panelists +Arik Hanson, +Todd Van Hoosear and +Dan York:

http://firpodcastnetwork.com/fir-16-vapid-lazy-and-ludicrous-2016-predictions/

* Over the last several weeks, we have all been deluged with posts predicting social and digital trends for 2016. Arik argues they have gotten lazier and more, well, predictable over the last few y ears.
* One of the common threads in many of those prediction posts is the rise of Snapchat. Is it now a requirement for brands to have a presence there?
* Hubspot has been in the glare of unwelcome attention lately over the firing of its CMO, who employed some questionable tactics in an effort to get his hands on an advance copy of a book that is apparently critical of the company. There are crisis communication lessons to be learned.
* Om Malik wrote a New Yorker piece arguing that we are in a winner-takes-all economy, where algorithms, infrastructure, data, and the network effect preclude the rise of competition. (The piece was precipitated by the shutdown of Uber competitor Sidecar.) How can communicators help upstart companies avoid this fate?
* Another company (Coca-Cola this time) has been caught funding and influencing a front group. Is it time for the PR industry to end the practice once and for all?
* Coca-Cola experimented with a marketing campaign visible only to the color-blind. We talk about the idea of engaging many by targeting the few.
* The Iranian blogfather got out of prison after six years to find the online landscape dramatically changed. He sees the rise of Facebook, Twitter, Instagram, and other sites as far less compelling than the open web. But another blogger disagrees, arguing that Facebook won because it solved problems the open web couldn’t.
* Boston Globe reporters are delivering the newspaper in the wake of problems with the newspaper’s new delivery vendor — and they’re talking about it on social media. Is this a case of engaged employees serving as brand ambassadors, or a failure of the church-state relationship between a newspaper’s editorial staff and its business operations? Or both?
* News sites are shutting down their comment sections. Does their rationale make sense for corporate blogs?

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Adena Schutzberg's profile photoShel Holtz's profile photoTodd Van Hoosear's profile photoHB's profile photo
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Thanks, Adena! I'll cover this at the beginning of next week's show.
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Sheri Rosen

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I'm posting an observation on your comments in FIR podcasts recently about dropping use of this community, +Shel Holtz
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Sheri Rosen's profile photoDan York's profile photo
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I just haven't found I like the new design as much... and maybe that has subconsciously been keeping me away.
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