The first episode of For Immediate Release -- with special guests Gini Dietrich and Frank Eliason -- is ready for your listening pleasure.
Our panel this week includes Gini Dietrich, CEO of Arment-Dietrich, a Chicago-based public relations agency, and Frank Eliason, innovator of the Comcast Cares social media customer service program and former head of social media at Citi.http://firpodcastnetwork.com/fir-1-does-social-media-marketing-need-a-reboot/
Today’s conversation addressed these stories:
* Josh Bernoff’s follow-up post to the blog-based conversation he and Augie Ray had about how close to death social media marketing is.
* Edelman has announced it will no longer work with coal-producing companies or any company that promote denial of climate change. Was this a PR move or is there substance behind the policy?
* Live streaming video is heating up, with new players from Facebook (with Facebook Live) to startup Blab, which one thought leader believes could overtake Periscope and Meerkat.
* Dan York’s Tech Report covers the release of the Wirecast Go beta, Skype’s outage and implications for business, and a broader discussion of the “messaging wars.”
* Google and Twitter are partnering to take on Facebook Instant Articles and Apple News.
* Some journalists are now balking at producing content for brands’ content marketing program.
* Mark Zuckerberg believes Virtual Reality could one day connect everyone in the world in a fully immersive, 3D environment, while Satya Nadella said the Augmented Reality product Microsoft is working on — HoloLens — will first have an impact in the enterprise where once you use it, you can never go back.
* Some companies — like Target, Southwest Airlines, and Amazon.com — are scoring viral hits with content foduced by front-line employees. Is this a sustainable model for other companies?
* Uber has produced a print publication, following in the footsteps of Airbnb. Does print still matter?
* Social media changes politics forever in Scotland where the YES campaign attracted 45% of the vote despite virtually no supportive coverage from mainstream media. What can that tell us about social media in the current U.S. presidential campaign?