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Apple also doubles storage on old iPads and makes high-end iPad Pro models cheaper
Apple hasn’t mentioned the iPad during its press conference, but it doesn’t mean that the company has no news for the device. The iPhone 7 finally starts with 32GB of storage, and the iPad is also receiving a storage bump.
The 9.7-inch and 12.9-inch iPad Pros already start at 32GB, so only old iPad models are getting more gigs. In particular, the $399 iPad Air 2 now has 32GB instead of 16GB, and the $399 iPad mini 4 also comes with 32GB.
This move also simplifies the lineup a bit, removing some options for the iPad mini 4 and the iPad mini 2, which is still around.
As for the iPad Pro, some options were quite expensive, so Apple is making the most expensive Pro models a bit more accessible. All devices still start at the same price with 32GB, but now you can upgrade to 128GB, 256GB and LTE for less money.
https://techcrunch.com/2016/09/07/apple-also-doubles-storage-on-old-ipads-and-makes-high-end-ipad-pro-models-cheaper/  

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Apple officially unveils the iPhone 7 and iPhone 7 Plus
We already know that it’s water resistant, has stereo speakers, and has a brand new camera (because Apple accidentally tweeted about it earlier today). But Apple is finally unveiling the next-gen iPhone officially, and everything seems fairly in line with what rumors have been suggesting all summer.
Design
The body is quite similar to the iPhone 6s, but it’s SHINY! Essentially, they used robots to spin the aluminum bodies through sand to make it insanely shiny. They call it “Jet Black.” It comes with a stainless steel Apple logo and the body is supposed to merge seamlessly with the glass display.
There’s also a “black” model, which comes with a black Apple logo, along with your standard gold, rose gold and silver options.
Essentially, the black will come in both matte and glossy.
Home Button
The Home Button will now rely on Apple’s taptic engine, just like new Mac trackpads. It won’t actually click, but it’ll feel like it.
Water and Dust Resistance
The new iPhones will be more durable than any that have come before, at least when it comes to serious corruption from water and dust. The next-gen models meet the IP67 protection standard, which is good enough to briefly drop it in a pool (or, more likely, a toilet) but not good enough to shower with regularly.
Camera
The new iPhones will have optical image stabilization, allowing for up to 3x longer exposure. The iPhone 7 camera has a six-element, 1.8 aperture lens, a 12 megapixel sensor that is 60 percent faster, with a quad-LED flash with 50 percent light output. Plus, the iPhone 7 will have a 7-megapixel front camera, up from a 5-megapixel camera on the iPhone 6s.
But, as I’m sure you’re wondering, that doesn’t account for all those dual-lens camera rumors we heard all summer.
Enter the iPhone 7 Plus, which comes with two 12-megapixel cameras on the back. The dual-lens setup allows for both wide angle and telephoto — one lens handles 1x zoom and the other hands 2x zoom.
Users can simply tap on the screen of the camera app to zoom 2x, automatically focusing on the region that was tapped. Beyond 2x zoom, you head back into the realm of digital zoom. All in all, the iPhone 7 Plus will go all the way to 10x zoom.
The dual-lens camera, and a forthcoming “Portrait” feature, will offer DSLR quality bokeh, or shallow depth of field (that blue you get behind someone when you take their portrait with a high-end camera).
Audio and Display
Let’s just get the display info out of the way, since there isn’t much news there. The new iPhone displays will be 25 percent brighter, with wide color range and continued support for 3D Touch.
Now to the good stuff:
The new iPhones now come with stereo speakers, and we’ve finally confirmed that the 3.5mm headphone jack is gone. Instead, Earpods will connect via the Lightning port. Lightning Earpods will be included in the box, and so will an adapter for folks who are invested in 3.5mm compatible headphones.
In short, Apple needs more space for things like taptic engines and dual-lens cameras, and needed to get rid of the 3.5mm port for something more versatile, like the Lightning port.
More importantly, Apple is introducing a wireless option with the AirPods.
AirPods will use Infrared sensors to detect when they’re in your ears, playing only when they’re in your ears. The setup process is super easy — connect the AirPods once to your iPhone, and the AirPods instantly sync over iCloud to your other devices. From there, you never worry about them again.
You can double-tap the AirPod to activate Siri, and the AirPods offer up to 5 hours of playback before needing a charge.
This is all made possible by Apple’s first wireless chip, the W1, which will also be featured in a new wireless Beats headphone. Apple hasn’t yet announced pricing for the AirPods, nor have they said whether they’ll be included with the iPhone 7. (That’s doubtful, seeing as the iPhones have Lightning-based EarPods included in the box.)
Apple Pay
The biggest piece of news here is that the next-gen iPhones will support felica, the NFC technology used in Japan. Japan is a big mobile payments country, and Apple’s rollout of Apple Pay there is a big step towards the progress of mobile payments as a whole.
Performance
With each new iPhone comes a new processor, and the iPhone 7 is no diffrent. The new A10 fusion has a four-core CPU: two high-performance CPU cores (each 40 percent faster than the A9) and two high-efficiency cores that run at one-fifth the power to save battery life.
A new performance controller determines which apps run on which core.
And far more importantly, the new iPhones both have the best battery life of any previous iPhones.
On average, you can expect to get about two hours from the iPhone 6s to the iPhone 7, and about an hour more on the iPhone 7 Plus than you would form the iPhone 6s Plus.
Here is the read-out on hourly battery usage based on activity:
Availability
The iPhones are staying at the same price points, but upgrading storage capacity. The 16GB model is gone, and the configurations now go from 32GB to 128GB to 256GB. The iPhone 7 starts at $649 unlocked and iPhone 7 Plus starts at $769.
The iPhone SE will be the only 16GB model, while iPhone 6S and iPhone 6S plus will now start at 32GB. Pre-orders start on Friday, and store availability starts on September 16.
AirPods, for $159, go live in October.
https://techcrunch.com/2016/09/07/apple-officially-unveils-the-iphone-7-and-iphone-7-plus/  

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Apple and Nike teamed up to make a Nike+ special edition Watch Series 2
Apple unveiled a Nike+ edition of the Apple Series 2 Watch today at its annual Fall event. The Nike+ version of the Watch will roll out late October for $369 and is, of course, built for runners.
Nike introduced its Nike+ Fuelband activity tracker – one of the very first activity bands in the “quantified self” movement to the U.S. market four years back. The band calculated activities using something called “Fuel” instead of calories burned. However, the company found itself in an increasingly crowded market for its product when competitors like Jawbone Up, Fitbit and finally the Apple Watch came onto the scene.
The first Apple Watch focused heavily on fitness, including many health apps in its offerings as well as calories burned and mileage and step tracking and Nike has already partnered with the tech giant in the first iteration.
Now Apple has added several new features with the athlete in mind, including water resistance for swimming, built-in GPS, and a brighter display for daytime activities.
The Nike+ edition is built to encourage runners to get out and hit the road. It will automatically start a run when you tap the “Start” button and sends “Are we running today?” alerts to try and motivate you to run.
The device comes in four colors, which all seem to be shades of black and gray, and starts a run for you automatically when you tap “Start” — or tell Siri to start a run for you.
https://techcrunch.com/2016/09/07/apple-and-nike-teamed-up-to-make-a-nike-special-edition-watch-series-2/  

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Instagram is building new zoom, filter, and GIF features for the iPhone 7 camera
The iPhone 7’s powerful new camera features will be getting the spotlight in an upcoming version of Instagram. Ian Spalter, Instagram’s head of design, appeared on-stage at the iPhone 7 launch event to demo the iPhone-inspired upgrades coming to his app.
The iPhone 7 Plus telephoto zoom lens will be usable by dragging a single finger up and down in Instagram — an interface popularized by Snapchat. Haptic feedback will help you know just how zoomed you are, and could help you stay in the 2X optical zoom offered by the iPhone 7 Plus without straying into digital zoom that degrades quality. Instagram added one-finger zoom to Stories last month so you can do comedic zoom effects while shooting video or quickly line up a shot.
Instagram will take advantage of the new iPhone 7 Plus telephoto lens for optical zoom
All of Instagram’s color filters are being redesigned to take advantage of the iPhone 7 camera sensor’s wide-gamut color detection. This will make Instagrams even more vivid by divining a broader range hues from your shots.
3D Touch will let you jump right into adding a photo to your Instagram Story. Since Stories are supposed to be raw and off-the-cuff, getting to their camera quicker should let people shoot better candids and avoid missing those spontaneous moments.
And thanks to the Live Photos API, iPhone Live Photos will be able to instantly be converted into Instagram Boomerang back-and-forth GIFs. Previously, you had to shoot Boomerangs in its dedicated app that takes a bunch of stills and combines them into an animation. The new version will let you just shoot in the default iPhone camera and then morph them into Boomerangs.
The partnership between Apple and the Facebook-owned Instagram could drive a potential strategy where Apple builds the underlying technology while leaving the creative flourishes to Instagram. Apple didn’t announce its own animated GIF Boomerang competitor. Instead it’s doing what it does best — the hardware — and letting Instagram handle how to turn that raw power into art.
https://techcrunch.com/2016/09/07/iphonestagram/  

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Apple’s iPhone 7 storage finally starts at 32GB
The iPhone’s base-level storage — starting at 16GB — has been a sticking point for quite a while. More and more content has become available over time in the form of video, apps and photos, and it can be a big limiting factor forcing users to shell out extra cash in order to skirt those requirements.
Today, fortunately, that era comes to an end. The cheapest version of the iPhone 7 now comes with 32GB of storage rather than the traditional 16GB. This brings the iPhone roughly in line with a lot of the other base-level storage options that competing smartphones have.
This is going to be a big delight for potential iPhone buyers. While streaming has become the most widely-adopted method for watching video or listening to music, it doesn’t remove the need for a lot of storage when apps start requiring more and more space — not to mention storing more photos as the fidelity of those photos and the space required increases over time.
The 32GB version of the iPhone 7 will cost $649.
https://techcrunch.com/2016/09/07/apples-iphone-7-storage-finally-starts-at-32gb/  

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Apple unveiled the $159 wireless AirPods
If $159 sounds like a lot of money for 8 grams, it’s because it is. Shortly after introducing the iPhone 7, Apple unveiled the AirPods. If you’re familiar with the existing EarPods, you’ll feel right at home. The AirPods are like the EarPods, but without wires.
These earbuds come with a built-in W1 chip for audio processing and pairing. According to the product page, they use Bluetooth to transmit audio from your devices. But it’s unclear if you can use them with any Bluetooth device or just Apple ones.
After pairing them with your phone, they’re going to be automatically paired with all your Apple devices that use the same Apple ID. So you’ll be able to seamlessly listen to music on your Mac, iPhone, iPad or even Apple Watch using the AirPods.
When fully charged, you can listen to up to 5 hours of music. You’ll have to put them back in the casing to get some battery life as the case doubles as a battery. Fifteen minutes of charging gives you three hours of battery life. The case holds up to 24 hours of battery life.
There are sensors so that the AirPods know when you put them in your ears. This way, Apple can save battery life. Similarly, the built-in microphones only work when you’re talking. And if you really like the movie Her, yes, you can double tap on an AirPod to trigger Siri.
The AirPods will ship in late October. The iPhone 7 comes with the usual EarPods, but with a Lightning cable.
But that’s not all. Beats is also releasing brand new headphones with the same W1 chip, the same pairing mechanism with your Apple ID.
The BeatsX will be available this Fall for $149.95. These are in-ear earbuds with a cord behind your neck. There’s a built-in Lightning port so you can charge them with your iPhone cable.
The Powerbeats 3 Wireless will also be available this Fall for $199.95. They charge via micro-USB. And the Beats Solo 3 Wireless are available for pre-order now and cost $299.95. It also relies on micro-USB.
Welcome to our wireless future. Do you miss the headphone jack already?
https://techcrunch.com/2016/09/07/apple-unveiled-the-159-wireless-airpods/?ncid=rss&cps=gravity_1730_-2233521457560416975  

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Apple’s A10 Fusion optimizes power consumption to give you more battery life
Apple introduced the iPhone 7 today. It’s 40 percent faster than last year’s A9, and twice as fast as the A8. It’s 240 times faster than the first iPhone. More interestingly, it’s a four-core CPU with two high-performance CPU cores and two “high efficiency” cores that run at one fifth the power to save battery life.
There’s a configuration switch that will route tasks to the powerful cores or the power-efficiency cores. Overall, the iPhone 7 chip uses two-thirds of the power of the previous generation. So the iPhone 7 battery won’t be significantly bigger, but the phone will consume significantly less battery.
Overall, you should get at least two extra hours of battery life for an average day for the iPhone 7 compared to the iPhone 6s. The iPhone 7 Plus should get an extra hour of battery life compared to the iPhone 6s Plus.
https://techcrunch.com/2016/09/07/apples-a10-fusion-optimizes-power-consumption-to-give-you-more-battery-life/  

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Truecaller beefs up its spam call detection thanks to Apple’s CallKit Extension in iOS 10
Back in August, the FCC rounded up the biggest names in telecom to crack down on the nuisance that is spam calling and other unwanted communications. Today, Apple just took a big step to helping with that crackdown after it unveiled the CallKit Extension in iOS 10 which gives third-party apps greater access to its call management system.
One company that is immediately benefitting from the extension — which provides API-level access — is Truecaller, which is updating its iOS app with a load more spam-beating features.
Truecaller offers a broad array of spam detection and social features for your phonebook but, since Apple keeps much of iOS system walled away from third-parties, the Truecaller iOS app has to date been more reserved than its Android incarnation.
Now, however, it has gotten a major CallKit-powered upgrade that the company said will detect even more unwanted communication, meaning iPhone owners waste less time dealing with unsolicited calls.
“Working closely with Apple over the past few months, we’re proud to bring a call solution to your iPhone to provide safe and authentic communication,” Tom Hsieh, VP of partnerships and growth at Truecaller, said in a statement.
“In our early testing, we’ve seen spam detection rates on iPhone increase by more than 50 percent in some markets, reaching upwards of 90 percent of all spam calls made to our users… we fully expect these rates to continue improving for the benefit of our users,” Hsieh added.
Truecaller, which we recently reported has 90 million monthly users, gave its iOS app a fairly major update last month, but it has operated as a fairly passive app to date. That’s to say that it screens calls in the background without needing to be opened.
That said, the iOS app also got Truecaller’s business directory as of today which means that if, say, KFC calls your phone, it will show up as “KFC.” Still though, the iOS version of Truecaller does lack some neat features — it will only surface the caller ID (name) of non-business users who also use the Truecaller app. On Android, however, any name from the database is shown when a call is incoming.
Truecaller is rivaled by apps from Google, Facebook and others on Android. It’ll be interesting to see if other competitors come to iOS now that Apple has taken a step forward with CallKit.
Truecaller, which counts half of its userbase in India, said its users now block over 400 million spam calls per month. Together, its apps have been downloaded over 250 million times.
https://techcrunch.com/2016/09/07/truecaller-callkit-extension/  

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iPhone 7 pre-orders start on September 9 and ships on September 16
Now that Apple introduced the iPhone 7 and 7 Plus, it’s time to look at this year’s iPhone lineup. The iPhone 7 and 7 Plus will be available to pre-order on September 9 and will ship a week later on September 16. The base iPhone 7 model with 32GB will cost $649. There will be a 128GB model as well as a 256GB model. Usually, you have to pay $100 more to get more gigs.
The 32GB iPhone 7 Plus will cost a bit more and start at $769. Again, you can pay more to get more storage. You’ll be able to pay $27 or $32 per month to get the iPhone 7 or iPhone 7 Plus respectively on carrier installment plans.
The iPhone SE, iPhone 6s and iPhone 6s Plus are sticking around. This time, Apple is keeping two storage levels for each phone and bumping up the storage as well for the 6s and 6s Plus — 32GB and 128GB. The iPhone SE won’t change, you’ll be able to buy a 16GB and 64GB iPhone SE.
The iPhone Upgrade Plan that was introduced last year is sticking around. So you’ll be able to pay a monthly fee to get an iPhone and AppleCare+ directly from Apple. The iPhone Upgrade Plan is also expanding to the U.K. and China.
All devices will ship at first in 28 countries, with 30 more countries one week later.
https://techcrunch.com/2016/09/07/iphone-7-pre-orders-start-on-september-9-and-ships-on-september-16/  

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Get ready for new Beats (wireless?) headphones at the iPhone event
That’s what we call a teeny tiny fuckup. Beats sent a press release to iGen.fr and other French media outlets saying that they should expect new Beats products on September 7 during Apple’s press conference. There was also a screenshot of the official Apple media invite so that it was 100% clear for everyone that Beats was talking about Apple’s event.
But this leak is interesting for a few reasons. Apple doesn’t usually take the time to talk about Beats products during its press conferences. And yet, while Apple acquired Beats to build Apple Music, the company hasn’t killed Beats’ headphones business. You can walk into an Apple Store and buy all sorts of Beats headphones.
It’s highly likely that Apple is going to unveil the iPhone 7 on September 7. And rumor has it that the iPhone 7 will drop the good old headphone port. So everyone is left wondering what’s going to ship with the iPhone, and what Apple is going to sell.
A recent leak indicates that Apple could ship the iPhone 7 with Lightning EarPods as well as a Lightning-to-headphone adaptor. Given that Apple loves to upsell you with accessories, I wouldn’t be surprised if Apple also introduced premium, wireless options. iPhone sales are currently losing steam, and the company needs to find new ways to squeeze as many dollars as possible from iPhone buyers. And that’s where Beats headphones are going to take center stage.
While Beats already has wireless headphones in its line-up, image some new Beats headphones with a revolutionary wireless protocol that sounds better than Bluetooth. Imagine headphones with a Lightning port so that you can charge them with your iPhone cable. I could see all of this happening on September 7. Apple has also trademarked the word AirPods, maybe the company is going to use this name next week.
With today’s leak, we know for sure that Apple is going to talk about headphones on September 7. Now, let’s see how customers react to the drastic audio port change.
https://techcrunch.com/2016/09/01/get-ready-for-the-new-beats-wireless-headphones-at-iphone-event/  
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