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TATTOOS: FROM TABOO TO MAINSTREAM

Tattooing has been around for thousands of years. It is one of the oldest forms of art, laden with as many different meanings as there are global cultures.
In some societies, tattoos are indelible marks of tribe or of status. 
In the West, tattoos are generally regarded as forms of individual expression and creativity. While they celebrate individuality, they still identify their wearers as members of a tribe—the community of those who celebrate body art.
Fast-forward to 2005. Our society still held prejudices against tattoos and, while some people were getting them on their own, no one would say tattoos were a part of pop culture. What changed this? The moment tattoos stepped into society's limelight can be pinpointed to a very specific event: the launching of the first popular tattoo TV show, "Miami Ink". A legendary shop on South Beach, "Miami Ink" housed a unique mix of talented and charismatic tattoo artists. Before this show, People weren't privy to the amazing work being done in a tattoos studio or to the dynamic personalities and various styles of different artists.
The shows made the tattoos artists celebrities and opened the channels to look into this "underworld" of tattoos. To realize that the art is impressive, beautiful, and attainable. Every person can have an amazing and unique tattoo. 

Another game changer of the tattoo industry were the social medias.
The same artists that gained celebrity status on the tattoo TV shows are now followed by millions of people on these platforms (and some of these followers don't even have any tattoos of their own!). Tattoo conventions are exploding in popularity, as everyone wants the chance to meet their favorite artists, post a picture with them on their profiles, and maybe even get a tattoo! 

So what's next?  The gap between the tattoo fan and the artist will get smaller and smaller with new internet-based platforms and we can already see this trend in sites that offer crowd-sourcing for tattoo designs, such as Tattoodo, where people are linked to artists from all over the world in order to obtain customized tattoo designs.

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WHERE DID TATTOOS COME FROM?
The history of tattoo began over 5000 years ago and is as
diverse as the people who wear them.

Tattoos are created by inserting colored materials beneath
the skins surface. the first tattoos probably were created
by accident. someone had a small wound, and rubbed it
with a hand that was dirty with soot and ashes from the fire.
once the wound had healed, they saw that a mark stayed
permanently.

BRONZE AGE
a five thousand year old tattooed man ‘ötzi the ice man’ was discovered in 1991. His skin bears 57 tattoos, probably applied for therapeutic reasons.

EGYPT
A female mummy from between 2160 BC and 1994 BC displayed several lines and dots tattooed on her body associated
with ritualistic practice. The egyptians spread the practice of tattooing throughout the world.
By 2,000 BC the art of tattooing had stretched out all the
way to southeast asia .

POLYNESIA
In pacific cultures tattooing has a huge historic significance.
Polynesian tattooing is considered the most intricate and
skillful tattooing of the ancient world.
Polynesian peoples, believe that a person's mana, their spiritual
power or life force, is displayed through their tattoo.

ANCIENT GREECE AND ROME
The greeks learnt tattooing from the persians.
Their woman were fascinated by the idea of tattoos as
exotic beauty marks.
The romans adopted tattooing from the greeks.
roman writers such as virgil, seneca, and galenus reported that
many slaves and criminals were tattooed.
Greeks and romans also used tattooing as a punishment.

AMERICA
CENTRAL AND SOUTH: in peru, tattooed inca mummies dating to the 11th century have been found. 16th century spanish accounts of mayan tattooing in mexico and central america reveal tattoos to be a sign of courage.
NORTH: early jesuit accounts testify to the widespread practice of
tattooing among native americans.
The first permanent tattoo shop in new york city was settled up
in 1846 and began a tradition by tattooing military servicemen
from both sides of the civil war. samuel o'reilly invented the electric
tattooing machine in 1891.

ENGLAND: after captain cook returned from his voyage to polynesia
tattooing became a tradition in the british navy.
By the middle of the 18th century most british ports had
at least one professional tattoo artist in residence.
in 1862, the prince of wales, later to become king edward VII,
received his first tattoo - a jerusalem cross - on his arm.
he started a tattoo fad among the aristocracy when he was
tattooed before ascending to the throne.
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2015-08-29
3 Photos - View album

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SO MANY STEREOTYPES!

For a long time, tattooing was the preserve of sailors and criminals.
Sailors on their ships returned home with their own tattoos...
usually of a very basic style that only uses a minimum amount
of details making the tattoos look quite two dimensional and flat.
This often gives a cartoonish feeling and typical motifs would be flowers, hearts, mermaids, ships, anchors, snakes, birds, and names.

In prison, the tattoo - professionally done and homemade-
indelibly imprints on the criminals' bodies what these men desire in their souls: autonomy and identity.
Gang members have their gang tattoos, permanent marks that show total commitment to the group. These tattoos can reveal lots of things, like,who you are, what gang you're in,  what your beliefs are (racist etc..), what you have done, where you have been, how many years you have been in jail (also referred to as ‘dead time’) and even
things like how many you have killed.
Known symbols include teardrops under the eye as well as spider
webs on the elbows to symbolize people killed.

The popularity of tattooing during the latter part of the nineteenth
century and the first half of the twentieth century owed much to
the circus. When circuses prospered, tattooing prospered.
For over 70 years every major circus employed several completely
tattooed people. Some were exhibited in sideshows;
others performed traditional circus acts such as juggling and
sword swallowing.
PhotoPhotoPhoto
2015-08-29
3 Photos - View album

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THE TEN MOST PAINFUL PLACES TO GET A TATTOO: AN INFOGRAFIC
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MILAN .. SMART CITY  

Statistics says that in 2015 in Milan there are 50 million fewer car compared to 2014.
In Milan also smog and traffic suffered a sharp reduction.

Milan is the only major italian city to have wagered on a mitteleuropean strategy of road pricing.
The imbalance of the italian transport system, based on a crippling expansion of the car, it is declining in favor of the ability to circulate with more efficiency people, goods, ideas, business.

Data demonstrate that in 2014 they were registered 15.000 fewer cars compared to 2013.

Today in Milan there are 1.93 people per car against a national average of 1.64 (the highest in Europe with the exception of Luxembourg).
We have more cars (608 per thousand inhabitants) of Germans (539), France (512), Spain (476) and the UK (464).
But it seems that this is not beneficial to our economy possession widespread (traffic congestion cost us 1% of GDP), to our reputation (Italy was condemned by Europe for exceeding the limits on PM10), our health (ultrafine powders cost us 64 thousand victims).

In Milan the congestion charge started in January 2012 eliminated in three years 25 million transit cars in the city center: it is a reduction of approximately 30%, with an average of 38 thousand cars a day less in circulation. This choice has reduced harmful emissions: -38% of particulate matter in 2014 than in 2010, -59% of black carbon.

At the same time increased the car sharing: in Milan there are about 300 thousand registered car sharing (car2go, Enjoy and Twist, which rely on a vehicle fleet of nearly 2,000 cars; Lead, managed by the transport of Milan; Share'ngo , the first electric car sharing service in free float).

"Ten years ago in Milan there were 65 cars per 100 inhabitants today the ratio is 51 to 100: it shows that the supply of new opportunities to get around the city is crucial " said Pierfrancesco
Maran, Councillor for Mobility and Environment of the City of Milan.

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JOIN the annual MILANO TATTOO CONVENTION on february 2016!

One of the biggest and oldest Tattoo convention in the World, it was born in 1995 and now it's the best one in Italy and among the top three in Europe.

This year it celebrated its 20th edition, as always with the participation of the most famous tattoo artists, not only italian but from all over the world. Its public is very various, from the most addicted to the curious ones.

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ENJOY AND THE SOCIAL MEDIA 

Enjoy .. the car-sharing is on Facebook and Twitter

To celebrate the new record reached by the service, Eni wanted to give to Enjoy a new fundamental dimension on social media: it was born the new Twitter account of the service @Enjoy with whom it is promised on time assistance to all those who need informations about rental, use or enrollment. 

Enjoy's social media team is open daily, including weekends, from 9 a.m. to 18 p.m., to answer any users questions.
The team also offers a caring service dedicated for any inconvenience experienced by the costumer. 

This new channel it's a fundamental tool for regular updates about the service's modality, the rates, the offers and the partnerships, and also for encourage good driving practice and the compliance with the rules of the road. 

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ENJOY...WHY IN MILAN?

Car-sharing service is not a trend or a must, it's the future of the sustainable mobility, but also the present, looking to what's going on in the city of Milan.

Giuseppe Macchia, Vice President Smart Mobility Services Enjoy for Eni, explains the advantages and the prospectives of the service and also the reasons for some choices taken by ENI. 

- Eni strongly wanted and supported the project because it's a sustainable initiative for a smarter urban mobility, that helps to reduce traffic and air pollution in the city.

- This service allows people that doesn't have a car to use one for the necessary shifts with affordable rates.

- The service can be developed also in small town always in a sustainable way.

- Enjoy choose the FIAT 500 because it is a status symbol of Italy. Another reason is that FIAT 500 is perfect for this role: compact, practical, safety and trendy.

Giuseppe Macchia also explain how ENI's strategy combine price and quality and what is the final target of the service.
Enjoy was conceived to be "customer centric", having as a main target an immediate and easy to use service for the clients. 
From here the idea of the completely online enrollment. 
With the online enrollment and the use of the smartphone for book the cars Enjoy dematerialize the process of the actual service of car-sharing present in the market, that provide compulsorily the use of a card. 

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CAR-SHARING, MILAN EUROPEAN CAPITAL

SOME DATA ABOUT THE GROWTH OF CAR-SHARING IN THE CITY OF MILAN IN THE LAST YEAR

The city of Milan, with Berlin, become one of the first european cities for the utilization of car-sharing. 
According to data collecting by the association charterers (Aniasa) there are 487.000 subscribers.
In total we can count 5,3 million of rentals and 3.300 cars available to citizens. 
In comparison to one year ago we have seen a doubling of figures.
According to the association sustainable development at the beginning of 2014 there were 220.000 subscribers. 

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CAR-SHARING PHILOSOPHY

How many things you can find out about a person sharing a car?

In this article 5 guys, Alessio, Lelio, Valentina, Emilio e Gennaro, explain us their experience with Enjoy, their feelings and their hopes as young people in the city of Milan.

Here's how energy become a cool story.

Today the car-sharing service become a form of progress to the abstract concept of smart city with the mission of create a more practical and cleaner world. 

Here's how 5 young guys live the city and think about future.

#Enjoy   #Levitedeglialtri   #Smartcity   #SmartMilan  
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