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In the recent days, the world of business has been transforming every day with the improvement of the internet and social networking. The booming of the social networking websites and apps culture has penetrated every household, making it possible for the people to encourage their laziness and complete the transactions at home. As a result, it is possible for the small business owners to expand globally, and make room in the contemporary world.

How to Develop a Brand
The Essentials of Advertising for Your Business
If you are ready to brand yourself or your business, you need to have a clear understanding of what developing a brand actually involves before you really get started. Your brand-development process should always follow these major steps:
Decide what you’re going to brand.
Are you branding a product, a service, a company, or an individual?
Do your research.
First, find out everything there is to know about your market. Then, find out everything there is to know about your product or service.
Position your product or service.
Find and win a place for your offering in the marketplace and in consumers’ minds by providing unique solutions to problems or needs that aren’t already being addressed by competing products.
Write your brand definition.
Your brand definition describes what you offer, why you offer it, how your offering is different and better, what unique benefits your customers can count on, and what promise or set of promises you make to all who work with and buy from your business.
Develop your name, logo, and tagline.
Your name is the key that unlocks your brand image in your consumer’s mind. Your logo is the brandmark or symbol that serves as the face of your brand. Your tagline is the memorable phrase that provides consumers with a quick indication of your product, brand, and market position.
Launch your brand.
Your brand goes public when you unveil your name, logo, and slogan, and when you begin to tell your market the story of how your brand reflects what you stand for.
Manage, leverage, and protect your brand.
This is the “care and feeding” phase of the branding process; it’s the step that leads to a strong, healthy, resilient brand. Just like good parenting, good branding management can be summed up in a single word — consistency.
Realign your brand to keep it current.
Occasionally, you can (and should) change how your brand is presented. From time to time, you need to update your brand presentation (the face of your brand) to keep it relevant to the market in which it lives.

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sexy females and branding

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7 Keys To Creating A Killer Brand
What do Urban Outfitters, Oracle, The Home Depot, Warby Parker, Hulu, Apple and 1-800-Flowers share in common?  Well, not much. Except that they’re all killer brands.
My focus in life is entrepreneurship. And whether you’re launching a B2B startup or a new consumer play, a tech startup or more prosaic old-line business, few things build company value faster and more reliably than an effective brand.
How do you do that?  Here are seven keys to creating a killer brand:
1. Focus on a single brand
A startup, no matter how well-funded, will always feel short of resources. So the business should focus all its branding energy and resources on building up a single brand – the name of the company – and not try to create separate brand identities for the company and for each of its products.  Multiple brands will diffuse your energy and resources, and confuse customers.
Single-brand focus is highly effective whether you’re a consumer or B2B business.
In the consumer space, think Polo shirts, shoes, home décor, dresses, bed and bath, etc. – it’s all Polo, with little energy wasted on sub-branding.  In another realm, folks just say they got an iPad, not that they bought an iPad 2, Wi-Fi + 3G, 16GB.     
For examples of good B2B brands, think how IT products are marketed.  If a CIO is asked which database her company uses, she’s likely to reply simply “SQL Server” rather than “Microsoft SQL Server 2012 Enterprise Edition”…. or simply “Oracle,” rather than “Oracle Database 11g Release 2”…  Similarly, the same CIO asked what types of servers her shop uses might respond simply “HP” (rather than “HP ProLiant DL320e Gen8 v2 Servers”), or just “Dell” (rather than “Dell PowerEdge M520 Blade Servers”).
2. Snag the URL
As you’re considering alternative names, make sure you can snag the URL (domain name).  So as you’re brainstorming names, bring up a registration engine such as or and, as you think of names, check to see if the URL is available. 
3. Keep it simple
Ideally, the name should be short and memorable.  So if I’m launching a gaming company, BongoBaby would probably be preferable to Jim’s International Game Enterprises, Inc.  Make the name hard to misspell and hard to mispronounce.  I know those are double negatives, but the point is that you want people to be able to find you in a search engine, and to easily refer you to their friends.
4. Choose one: descriptive, evocative, or whimsical
Next, you have a fundamental choice with three basic paths.  The first path is to select a name that’s descriptive of what you do – think WebMD, The Home Depot, 1-800-flowers, or Urban Outfitters.  The second path is to choose a name that says nothing about what you do, but is evocative.  Oracle is a great abstract-but-evocative brand name, evoking wisdom and an ability to predict the future. Another is Warby Parker, the online purveyor of eye glasses that intentionally chose a name evocative of old-line, preppy Eastern retailers (rather than a descriptive tag akin to LensCrafters).  The third path is to select a memorable, unique nonsense word.  Nice examples of such whimsical brand names include Hulu, Zynga and Tapjoy.
5. Avoid branding by committee or focus group
It’s good to be inclusive and seek opinions and ideas.  But if you form a committee and put everything to a vote, you’re likely to end up with a least-common-denominator brand that’s bland, uninspired, and may look more like a hybrid camel-elephant than the thoroughbred you’d hoped for. 
6. Apply your brand consistently
You can do everything else right, and screw it up here.  Consistency of usage and application of the brand is paramount.  A company should have a consistent look-and-feel and consistent language and stick to them.  For example, do you want to be referred to as Urban Outfitters or as UO?  Do you wish to be known as “a pioneer in cleantech,” or “an innovator in green energy”? 
7. Protect your brand
Trademark the company name, logo, and tagline.  File with the US PTO for registered trademark status.  In your online (and any printed) materials, be sure to display clear copyright notices.
Jim Price is a serial entrepreneur and Adjunct Lecturer of Entrepreneurial Studies at the Zell Lurie Institute at The University of Michigan Ross School of Business. 
This article originally appeared at University of Michigan. Copyright 2013.

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5 innovative examples of user interface
These inspiring user interface designs all pushed the envelope and delighted users.
In these days of intuitive touchscreens and intelligent iPhone apps, your audience is not going to put any work into using your product, app or operating system – they'll expect it to be obvious. No one is going to read a lengthy, detailed instruction manual; instead, the UI design should guide your customer through to achieving their goals – doing all the hard work so the user doesn't have to.
To inspire you, we've gathered together some recent examples of user interfaces that do it right; that keep it simple (unlike some of the most iconic user interfaces in movie history...) and don't distract from the function.
So read on and discover cutting edge and well thought out products, apps, and operating systems that focus on creating a great user experience through design...
01. iOS
Apple's revolutionised the user interface for both desktop and mobile computing
Apple may have come under fire recently, for things like the debacle over Maps, and the continuing debate over its use of skeumorphism. But sometimes it's good to stand back and look at the big picture: how Apple revolutionised the computer interface in a way that has influenced and shaped everything that's come about since.
The company pioneered the use of the GUI (graphical user interface) with the introduction of the Lisa computer in 1983 and later made it mainstream with the release of the Macintosh in 1984. Then, when it introduced the iPhone in 2009, it brought a unique and user-friendly experience to the mobile phone market.
For years, mobile phone users had been managing with just scroll wheels or arrow buttons to navigate through their phones. The iPhone’s touch interface and application icons changed the game because it worked and it was easy to use.
Little has changed regarding the core functionality of the iOS platform since 2009, playing to the old saying: "If it ain’t broke, don’t fix it". Meanwhile Apple has continued to expand its product offerings, adapting iOS to the iPad and iTouch.
02. Windows 8 Mobile
Will Microsoft's new approach to the mobile user interface reshape the market?
Microsoft has been playing catch-up in the smartphone market since Apple and Google took centre stage a few years ago. In 2012 Microsoft introduced their latest mobile phone operating system, Windows 8, along with a similar desktop version. Windows 8 for mobile features the use of live interactive tiles. This means that when you look at your phone's home screen you see multiple application 'tiles' that are constantly updating you with information.
See your latest tweets or text messages with just a glance and all in one spot. Not to mention that the arrangement and importance of the tiles are completely customizable.
The overall look is distinctively different from iOS , which focuses on the use of static icons to navigate and pop-up like notifications to catch incoming data. The Window’s 8 mobile interface stands out from the crowd because of its rethinking of how we view of now almost-constant stream of data.
03. The Nest Thermostat
The best kind of user interface simplifies the process - the Nest thermostat is a case in point
Often, you don't even realize how bad the user experience of a traditional product is until someone comes along and improved on it. Case in point, the household thermostat.
The movement into the digital edge has not done much to improve your home's thermostat. In fact, new digital thermostats tend to be much more difficult to program, with their confusing multiple menu systems and complicated displays. So, the designers of the Nest thermostat has simplified the process for you.
Turn it up when you want it hotter and turn it down when you want it colder. The thermostat does the rest by learning every time you make an adjustment and building a heating and cooling schedule based on your changes. You can even control it from your Smartphone via Wi-Fi.04. Nintendo’s History of Mario Kart
Nintendo's site takes a new approach to advancing through content
One of the big trends in website design at the moment is the use of parallax scrolling. Essentially this means that by using your mouse’s scroll wheel you can advance through a website in such a way that the site appears to be three dimensional.
This 3D effect is created by using some fancy HTML5 and CSS3 coding that makes the websites background move at a slower rate then objects set in the foreground.
This creates a unique user interface that is visually more interesting than the traditional, flat two-dimensional up and down scrolling found on most websites. The site is a great example of parallax scrolling and how it creates a unique user experience.
05. World Wildlife Fund’s iPad App
The WWF's elegant app interface lets you discover content in innovative ways
Consumer products and websites aren't the only places you will see advances in user interface design. iPad app developers are continually experimenting with new ways to allow users to interact with their iPad beyond just swiping their finger to change a page.
The World Wildlife Fund has released a free new iPad app called WWF Together that is a stunning example of what you can do with gesture-based interactions.
You can use your finger to move icebergs or erase an image to reveal important information about the world’s wildlife. All of this wrapped up in an elegantly simple interface that is easy to follow and informational.
Words: Ben Whitesell
Ben Whitesell is a media designer specializing in a variety of different types of content creation including tradition print page layout, poster design and illustration.
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