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Are businesses missing the boat by not having a Google Plus presence?
 
If your business doesn't have a Google Plus presence, you may be missing out on some of the most powerful (and for the most part undiscovered) tools out there.
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Melissa Heverly

Social Media Marketing  - 
 
If I could show you a way to be a part of "It Works" Global with NO up front cost, would you be interested??? 
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Do You Want More Pinterest Followers? Join and Create Group Boards
http://bit.ly/TCZb0x
As a Pinterest Consultant I hear these same two questions over and over:
1) How do I create more content because I simply don’t have enough images?
2) What’s the fastest way for me to build up my followers?

Unfortunately many businesses go on Pinterest without having a plan of how they want to achieve their goals on Pinterest. The good news is regardless of what your goals are on Pinterest you need to do two things to get more content and followers:

1) create a group board
2) join a group board

So you’re thinking what is a group board? A group board is a board that you and other people that you invite, can all pin on the board together. Group boards are easily identifiable because you will see a symbol of a group of people next to the board title.

Why should you use group boards?

There are 8 benefits for your business:

1) increased exposure & visibility especially when you invite a pinner that has a huge Pinterest following
2) increases your number of followers immediately
3) it brings people together creating a sense of community
4) you have others contributing content which saves you time and energy
5) you elevate the pinners to the role of brand ambassadors which their followers will take note of
6) gives you insight into what pinners want & need by analyzing which images your followers engage with the most
7) helps you determine future marketing initiatives and product development
8) helps make your brand appear more approachable

Let me explain something about point #2. Technically the number of followers does not show up on your number of “Followers” but what happens is that every pinner that is following a board that you belong to gives you immediate exposure to their followers. It’s like being in a Facebook group.  You may not be the creator of that group but the members see you every time you post something. So every time you add a pin to a Pinterest group board they see you!

The pinners will also get an email from Pinterest on your behalf telling them you have pinned an image.

That’s double exposure!

If they see that you’ve been adding valuable content to the group board they will most likely check your account with one simple click and see what other boards you have too. Do you see how powerful that is? If they like or need any of the items on your boards they will follow you and when they do your number of “Followers” increases!

Now that you can clearly see the benefits let me show you how to create a group board.

Read more at http://www.business2community.com/pinterest/want-pinterest-followers-join-create-group-boards-0932428#6zbhHobC4AfSLKmH.99

YOUR TURN
What has been your experience with group boards?

PIN IT FOR LATER http://www.pinterest.com/pin/516014069777918582/

#PinterestForBusiness #PinterestTips #PinterestMarketing   
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"Psychology shows us how Twitter can be so addicting: We crave a great experience each time we pull the Twitter lever, and it keeps us coming back for more."

http://blog.bufferapp.com/psychology-of-twitter

#twitter #onlinestrategy #twittertrivia
The psychology of Twitter: Insights and research into the reasons we love Twitter and the logic behind follows, favorites, and sharing.
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Despina Gkouva

Social Media Marketing  - 
 
Exploit your enterprise social networks. A really interesting article written by +Andy Mavridis 
The use of social media to attract new customers
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SEO Monkey's profile photoDigital Insights's profile photo
 
Integration is a great move to attract new customers! 
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More than 2.2 billion monthly active users, available on leading online social and professional networks, are catching the eyeballs of SMBs, which are willing to accelerate their growth. 9 in 10 small to mid-size business (SMBs) are using or have planned to leverage upon extensive reach of social media in 2014. Undoubtedly, this is good news for each marketeers and social media marketing companies, who are hyper-excited to double their number of clients. But, is social media confined only into marketing products, services or engaging clients and community?
#smallbusiness   #marketing   #socialmedia  
The LinkedIn study showcases how SMBs are leveraging Social Media and other marketing channels to ensure the optimum returns. Social channel
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Fonality's profile photoLionShark Digital Marketing LLC's profile photo
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Are you using #facebookadvertising  for your business. It's one of the cheapest forms of #paidadvertising  when done right.
Discover why every business should be using Facebook paid advertising & how Facebook advertising for your business can give you an edge over your competition
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TLCB Marketing

Social Media Marketing  - 
 
Applications are getting more and more popular and important in communication with customers and enrich the brand identity. You should be creative and to think like customer in order to present the best of yourself and to stay in their hearts and to maintain their interest. Be a company loving the adventure and run as many as possible Facebook promotions and everything in the name of customer.

Here's the list of pros and cons of FACEBOOK ALL CONTEST and THIRD PARTY CONTEST APP: http://tlcbmarketing.com/?p=1624
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www.simplemediamarketingsolutions.com just added their social media marketing packages to the online services! That means you can hire Simple Media online for all of your social media marketing needs! 
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Navigating #googleplus  is STILL confusing to me and overwhelming at times. 

That's why I've created a Google+ Engagement Guide based off of a very helpful #infographic  from +Plus Your Business!

What other #googleplustips  would you add?
If you have decided that Google+ is a relevant social media platform to be on, you're going to need some tips on effectively engaging on Google+.
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Digital Spark Marketing

Social Media Marketing  - 
 
You just can’t say it. You have to get people to say it to each other.
-    James Farley
In today’s socially engaged and networked marketplace, guerrilla marketing campaigns are near the top of the marketing elements at your disposal.
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How #twitter  is helping #businesses  in improving their #customerservice  http://goo.gl/GnrhFe #customersupport  
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CJG Digital Marketing's profile photo
 
Responding quickly on tweets is 1 way to improve customer service. 
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De Mellows

Social Media Marketing  - 
 
6 Reasons to know why Social Media is a must for your company! http://bit.ly/1kYgg0i
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What happens after users find you? #marketing #marketingtips #business #smallbusiness
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Michael Cheng

Social Media Marketing  - 
 
Forget about Photoshop. #socialmediatips  
When it comes to social media, engaging content isn’t everything. These days, great posts and business pages must also be designed well...
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Matthew Tudge's profile photo
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Social Media Marketers Challenge:  Brand Loyalty Is Fading Fast & What You Need To Do
http://www.whiteglovesocialmedia.com/pinterest-consultant-shares-social-media-marketers-challenge-brand-loyalty-fading-fast-need/

Most marketers face the same challenge every day, that of creating great content to engage their target audience in; social media, community blogs, forums, company blogs and so forth.

However, these days it doesn’t seem to be enough that brands and businesses do all the talking and sharing. You need make your customers and influencers the center of attention. One of the goals every marketer today ought to have is getting their audience or even better their influencers and thought leaders share their content.

Consumers today are leveraging social media to discover and validate potential purchases. In fact they rely more on digital feedback from friends, family and influencers, and less on brand-generated messages according to Forrester. 

According to their research some 70% percent of US online adults trust brand or product recommendations from friends and family and 46% trust consumer-written online reviews, while just 10% trust ads on websites and 9% trust text messages from companies or brands.

This is according to new Forrester data based on a survey of more than 58,000 respondents.

Another Forrester study shows that 32% of US online consumers trust a stranger’s opinion on forums and websites over branded advertisements.

According to Nielsen’s Latest Global Trust in Advertising Survey, 92% of respondents in 56 different countries said they trusted word-of-mouth recommendation from their friends and family above all other forms of communication. That’s up 17% since 2007.

Consumers are also increasingly likely to trust the voices of strangers over those of a corporation. Online consumer reviews are the second-most trusted form of communication (cited by 70% of consumers, up 15% since 2007).

What this means to us marketers is that we have to find proven, powerful ways to get our customers involved in creating our content.

By allowing them to share images it automatically increases engagement and builds a sense of community around the brand or business. If you’re a small business imagine getting free content and promotion through your customer’s social channels. It saves you hundreds or thousands of dollars or more in marketing expenses.

According to a recent report from Veritas Communications and Northstar, brand loyalty is slipping fast. Approximately 75% of people surveyed said that they had switched away from a favored brand in the past year.

Other research from Deloitte’s Pantry Study has found that brand loyalty has been on a steady decline for years. As a matter of fact 29% of consumers say they would not be loyal to a brand without its loyalty program. The risk for brands relying on points, discounts and rebates is that they only care about those discounts and not the brand.
Veritas’s research also showed that:

1) Endorsements of friends and family have a 2 x effect on decision making compared to any other source. What this means is that word of mouth is more powerful than ever before.
2) 25% were influenced by online communities such as chat rooms and review sites.
3) 19% found information on a company’s app or blog.
What this means is that brands need to make their customers and influencers the center of attention and provide content that matters to their audience. It’s about producing content that make people’s lives easier, better and faster. It’s about indirect selling vs. direct selling.
Social media will (is) shift marketing to become more customer outcome focused and less brand focused.

CLICK HERE to learn how 3 brands on Pinterest that have had success doing just that http://www.whiteglovesocialmedia.com/pinterest-consultant-shares-social-media-marketers-challenge-brand-loyalty-fading-fast-need/

Over to you
Have you worked with key influencers or brand advocates to create your Pinterest content? If so what has been your experience?

PIN IT FOR LATER http://www.pinterest.com/pin/516014069777866269/

#PinterestForBusiness #PinterestTips #PinterestMarketing #SocialMediaMarketing
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What Social Media Works Best For Your Ecommerce?
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BUSINESS TIP OF THE DAY:

Be Searchable, Be Reachable

As much as possible, open accounts in all social media platforms for your Business. This will boost your online presence and strengthen your commercial identity. Open communication channels as well like blogs, direct email, live chat, and phone number. Do you have all of these?
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