Welcome to My Hermetically Sealed Box
Facebook's walled garden just got a much bigger fence with native videos shown on the social network being shorn of all links pointing to websites outside the platform.
Facebook has always been a walled garden in terms of the impact activity within the social network has on search (i.e. zilch) but now it's taking things one step further by also making it harder and harder for those who want to play without paying to leap over its wall and benefit from some of its audience reach directly.
The killing of call-to-action (CTA) links within native video may herald a similar approach to other types of content like instant articles, all of which allow Facebook to gather content, 'own it' and then use it as it sees fit.
If you are marketer you can still utilize video for branding but you will need to find other ways to get Facebook's audience to your website or opt to abandon the platform and find other ways to capture attention on the web.
Check out the full article here: http://goo.gl/3yUWRehttp://fpme.link/WSjqE0