Social Physics - The New Science of Influence
Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?
Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland.
Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science
proposes a new theory of human social interaction.
Packaged as a “new science”, Social Physics is defined as a “new way of understanding human behavior based on the analysis of Big Data”.
Grounded in hardcore data-driven research, it distils social, analytical, computational and managerial sciences into a discipline which helps us understand how collective intelligence and social influence works.
Learn more about how Social Physics work here:http://coolerinsights.com/2015/04/social-physics-a-new-science-of-influence