Transform your thinking to address the new challenges in your online business
A supposedly Chinese ancient curse goes: “May you live in interesting times!
Well, our times are certainly “interesting times” in the business and search marketing world.
A lot is in flux, changing at dizzying speeds that leave many entrepreneurs, marketers confused and frustrated.
And the dangers are particularly strong, as mistakes compound rapidly and can lead a company astray pretty quickly.
As consumers continue to use new technologies, the way they interact with businesses has changed.
The borders between the “online” and “offline” worlds have blurred as mobile devices have made 24/7 internet access possible.
And the path to purchase is no longer linear, as consumers increasingly utilize multiple devices to research (and purchase) products or services.
People who first hear about your business via one medium — TV ad, billboard, newspaper/magazine article, social media, etc. — could be influenced to follow through and buy from you (or steer clear of you completely), based on what they find out about you via search.
A bad review on a business directory, an unfavorable mention of your business on social media, or a negative story about your business on a blog or forum could mean that potential customers are being turned away from you before they even give you a chance.
In the new connected digital world where every consumer has a virtual megaphone, the service you provide, the way you communicate with your customers, and the experiences they have with your product or service will all have an impact on your online presence.
And you cannot afford to ignore this change. Yet that’s exactly what many business owners are doing, according to Trond Lyngbø.
+http://searchengineland.com/transform-thinking-address-mounting-challenges-online-business-225662 #risks #riskmanagement #connectedworld
Picture credit: +Search Engine Land