Here's a case study of how I was able to rank my Pinterest account for competitive terms, including "baby shower" and increase views by almost 300% by doing seasonal pinning.
Some quick tips:
-Pin consistently - Some more established brands seemed to have declined in ranking since they stopped pinning.
-Be aware of trends - Seasonal pinning greatly increased our views, so pay attention to what your audience is interested in and what they are pinning
-Focus on quality - Try to pin things that your followers will like and not just your own content
I also submitted this to Viral Content Buzz for sharing. #pinterest #pinteresttips